Building Products for the Enterprise: Product Management in Enterprise Software

Building Products for the Enterprise: Product Management in Enterprise Software
分享
扫描下方二维码分享到微信
打开微信,点击右上角”+“,
使用”扫一扫“即可将网页分享到朋友圈。
出版社: O'Reilly Media
2018-03
ISBN: 9781492024781
装帧: 其他
页数: 184页
  • If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:Identifying customer vs user problems is an enterprise project manager’s main challengeEffective collaboration requires in-depth knowledge of the organizationAnalyzing data is key to understanding why users buy and retain your productHaving experience in the industry you’re building products for is valuableProduct longevity depends on knowing where the industry isheaded About the Author
    Blair Reeves is a principal product manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now the Salesforce Commerce Cloud) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves.Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.
    Read more
  • 内容简介:
    If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:Identifying customer vs user problems is an enterprise project manager’s main challengeEffective collaboration requires in-depth knowledge of the organizationAnalyzing data is key to understanding why users buy and retain your productHaving experience in the industry you’re building products for is valuableProduct longevity depends on knowing where the industry isheaded
  • 作者简介:
    About the Author
    Blair Reeves is a principal product manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now the Salesforce Commerce Cloud) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves.Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.
    Read more
查看详情
相关图书 / 更多
Building Products for the Enterprise: Product Management in Enterprise Software
Building Basic Therapeutic Skills
Jeanne Albronda Heaton 著
Building Products for the Enterprise: Product Management in Enterprise Software
Building Development Studies for the New Millennium
Isa Baud;Elisabetta Basile;Tiina Kontinen;Susanne von Itter
Building Products for the Enterprise: Product Management in Enterprise Software
Building Anatomy (McGraw-Hill Construction Series): An Illustrated Guide to How Structures Work
Iver Wahl 著
Building Products for the Enterprise: Product Management in Enterprise Software
Building Character in Schools: Practical Ways to Bring Moral Instruction to Life
Kevin Ryan、Karen E. Bohlin 著
Building Products for the Enterprise: Product Management in Enterprise Software
Building a Dynamic Team (High Performance Team Series)
Richard Y. Chang 著
Building Products for the Enterprise: Product Management in Enterprise Software
Building for Boomers (McGraw-Hill Construction Series): Guide to Design and Construction
Judy Schriener、Mike Kephart 著
Building Products for the Enterprise: Product Management in Enterprise Software
Building Construction Illustrated, 5E
Francis D. K. Ching 著
Building Products for the Enterprise: Product Management in Enterprise Software
Building: Louis I. Kahn at Roosevelt Island
Barney Kulok、Steven Holl 著
Building Products for the Enterprise: Product Management in Enterprise Software
BuildingTypeBasicsforSeniorLiving为老年人居住的建筑类型基础,第2版(丛书)
Perkins Eastman 著
Building Products for the Enterprise: Product Management in Enterprise Software
BuildingOurHouse
Jonathan Bean 著
Building Products for the Enterprise: Product Management in Enterprise Software
BuildingTypeBasicsforCollegeandUniversityFacilities
David J. Neuman 著
Building Products for the Enterprise: Product Management in Enterprise Software
Buildings and their territories
Tony Fretton
您可能感兴趣 / 更多
Building Products for the Enterprise: Product Management in Enterprise Software
Google系统架构解密:构建安全可靠的系统(图灵出品)
Blankinship)彼得·莱万多夫斯基(波) 著;[美】 希瑟·阿德金斯【美]贝齐·拜尔(Betsy(Heather,Adkins)【美】贝齐·拜尔()、[美】保罗·布兰肯希普【美]Beyer)保罗·布兰肯希普(Paul、周雨阳、刘志颖 译
Building Products for the Enterprise: Product Management in Enterprise Software
动态叙事:学会用动画、动图思维讲故事(第2版)(全彩)(博文视点出品)
Blazer 著;[美]Liz、金潮 译
Building Products for the Enterprise: Product Management in Enterprise Software
永远的7日之都:美术设定集.Ⅱ(天闻角川×网易游戏,赠送超大复制原画+精美插画海报+特制3D变图卡)
Blackhole、永远的7日之都美术组 著;天闻角川 出品
Building Products for the Enterprise: Product Management in Enterprise Software
B端产品设计与开发
Blair、Reeves、Benjamin、Gaines 著
Building Products for the Enterprise: Product Management in Enterprise Software
阳光英语分级阅读(高三下)(9本读物+1本指导)(附MP3光盘)
Blake(新西兰) 著;Maggie、Celia、Cannin(英) 绘
Building Products for the Enterprise: Product Management in Enterprise Software
Le Manoir aux Quat'Saisons
Blanc, Raymond
Building Products for the Enterprise: Product Management in Enterprise Software
TheCoastsofCarolina:SeasidetoSoundCountry
Bland Simpson 著
Building Products for the Enterprise: Product Management in Enterprise Software
A Pig Parade Is a Terrible Idea
Black, Michael Ian;Hawkes, Kevin
Building Products for the Enterprise: Product Management in Enterprise Software
KickoffBlitz(SportsIllustratedKidsGraphicNovels)
Blake A. Hoena 著
Building Products for the Enterprise: Product Management in Enterprise Software
ShackletonandtheLostAntarcticExpedition(DisastersinHistory)
Blake A. Hoena 著;Dave Hoover、Charles、III Barnett 编
Building Products for the Enterprise: Product Management in Enterprise Software
CubicleWarfare
Blaine Lee Pardoe 著
Building Products for the Enterprise: Product Management in Enterprise Software
This Is Baseball
Blackstone, Margaret;O'Brien, John