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Conscious Capitalism：Liberating the Heroic Spirit of Business

Conscious Capitalism：Liberating the Heroic Spirit of Business

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作者: John 著 , Rajendra 著 , Foreword by Bill George 著

出版社: Harvard Business Review Press

出版时间: 2013-09

ISBN: 9781422144206

定价: 256.20

装帧: 精装

开本: 其他

纸张: 其他

页数: 288页

正文语种: 英语

分类: 外文古旧书>英文书>经济

3人买过

A"NewYorkTimes"and"WallStreetJournal"BestsellerInthisbook,WholeFoodsMarketcofounderJohnMackeyandprofessorandConsciousCapitalism,Inc.cofounderRajSisodiaarguefortheinherentgoodofbothbusinessandcapitalism.Featuringsomeoftoday'sbest-knowncompanies,theyillustratehowthesetwoforcescan——anddo——workmostpowerfullytocreatevalueforallstakeholders:includingcustomers,employees,suppliers,investors,society,andtheenvironment.
These"ConsciousCapitalism"companiesincludeWholeFoodsMarket,SouthwestAirlines,Costco,Google,Patagonia,TheContainerStore,UPS,anddozensofothers.Weknowthem;webuytheirproductsorusetheirservices.Nowit'stimetobetterunderstandhowtheseorganizationsusefourspecifictenets——"higherpurpose,""stakeholderintegration,""consciousleadership,"and"consciouscultureandmanagement"——tobuildstrongbusinessesandhelpadvancecapitalismfurthertowardrealizingitshighestpotential.
AsleadersoftheConsciousCapitalismmovement,MackeyandSisodiaarguethataspiringleadersandbusinessbuildersneedtocontinueonthispathoftransformation——forthegoodofbothbusinessandsocietyasawhole.
Atonceabolddefenseandreimaginingofcapitalismandablueprintforanewsystemfordoingbusinessgroundedinamoreevolvedethicalconsciousness,thisbookprovidesanewlensforindividualsandcompanieslookingtobuildamorecooperative,humane,andpositivefuture. JohnMackeyisco-CEOandcofounderofWholeFoodsMarketandcofounderofthenonprofitConsciousCapitalism,Inc.Hehasdevotedhislifetosellingnaturalandorganicfoodsandtobuildingabetterbusinessmodel.

RajendraSisodiaiscofounderandtrusteeofConsciousCapitalism,Inc.andprofessorofmarketingatBentleyUniversity.Hehasauthoredsevenbooks,including"FirmsofEndearment."
内容简介:
A"NewYorkTimes"and"WallStreetJournal"BestsellerInthisbook,WholeFoodsMarketcofounderJohnMackeyandprofessorandConsciousCapitalism,Inc.cofounderRajSisodiaarguefortheinherentgoodofbothbusinessandcapitalism.Featuringsomeoftoday'sbest-knowncompanies,theyillustratehowthesetwoforcescan——anddo——workmostpowerfullytocreatevalueforallstakeholders:includingcustomers,employees,suppliers,investors,society,andtheenvironment.
These"ConsciousCapitalism"companiesincludeWholeFoodsMarket,SouthwestAirlines,Costco,Google,Patagonia,TheContainerStore,UPS,anddozensofothers.Weknowthem;webuytheirproductsorusetheirservices.Nowit'stimetobetterunderstandhowtheseorganizationsusefourspecifictenets——"higherpurpose,""stakeholderintegration,""consciousleadership,"and"consciouscultureandmanagement"——tobuildstrongbusinessesandhelpadvancecapitalismfurthertowardrealizingitshighestpotential.
AsleadersoftheConsciousCapitalismmovement,MackeyandSisodiaarguethataspiringleadersandbusinessbuildersneedtocontinueonthispathoftransformation——forthegoodofbothbusinessandsocietyasawhole.
Atonceabolddefenseandreimaginingofcapitalismandablueprintforanewsystemfordoingbusinessgroundedinamoreevolvedethicalconsciousness,thisbookprovidesanewlensforindividualsandcompanieslookingtobuildamorecooperative,humane,andpositivefuture.
作者简介:
JohnMackeyisco-CEOandcofounderofWholeFoodsMarketandcofounderofthenonprofitConsciousCapitalism,Inc.Hehasdevotedhislifetosellingnaturalandorganicfoodsandtobuildingabetterbusinessmodel.

RajendraSisodiaiscofounderandtrusteeofConsciousCapitalism,Inc.andprofessorofmarketingatBentleyUniversity.Hehasauthoredsevenbooks,including"FirmsofEndearment."

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