Conscious Capitalism:Liberating the Heroic Spirit of Business

Conscious Capitalism
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作者:
出版社: Harvard Business Review Press
2013-09
ISBN: 9781422144206
定价: 256.20
装帧: 精装
开本: 其他
纸张: 其他
页数: 288页
正文语种: 英语
  • A"NewYorkTimes"and"WallStreetJournal"BestsellerInthisbook,WholeFoodsMarketcofounderJohnMackeyandprofessorandConsciousCapitalism,Inc.cofounderRajSisodiaarguefortheinherentgoodofbothbusinessandcapitalism.Featuringsomeoftoday'sbest-knowncompanies,theyillustratehowthesetwoforcescan——anddo——workmostpowerfullytocreatevalueforallstakeholders:includingcustomers,employees,suppliers,investors,society,andtheenvironment.
    These"ConsciousCapitalism"companiesincludeWholeFoodsMarket,SouthwestAirlines,Costco,Google,Patagonia,TheContainerStore,UPS,anddozensofothers.Weknowthem;webuytheirproductsorusetheirservices.Nowit'stimetobetterunderstandhowtheseorganizationsusefourspecifictenets——"higherpurpose,""stakeholderintegration,""consciousleadership,"and"consciouscultureandmanagement"——tobuildstrongbusinessesandhelpadvancecapitalismfurthertowardrealizingitshighestpotential.
    AsleadersoftheConsciousCapitalismmovement,MackeyandSisodiaarguethataspiringleadersandbusinessbuildersneedtocontinueonthispathoftransformation——forthegoodofbothbusinessandsocietyasawhole.
    Atonceabolddefenseandreimaginingofcapitalismandablueprintforanewsystemfordoingbusinessgroundedinamoreevolvedethicalconsciousness,thisbookprovidesanewlensforindividualsandcompanieslookingtobuildamorecooperative,humane,andpositivefuture. JohnMackeyisco-CEOandcofounderofWholeFoodsMarketandcofounderofthenonprofitConsciousCapitalism,Inc.Hehasdevotedhislifetosellingnaturalandorganicfoodsandtobuildingabetterbusinessmodel.

    RajendraSisodiaiscofounderandtrusteeofConsciousCapitalism,Inc.andprofessorofmarketingatBentleyUniversity.Hehasauthoredsevenbooks,including"FirmsofEndearment."
  • 内容简介:
    A"NewYorkTimes"and"WallStreetJournal"BestsellerInthisbook,WholeFoodsMarketcofounderJohnMackeyandprofessorandConsciousCapitalism,Inc.cofounderRajSisodiaarguefortheinherentgoodofbothbusinessandcapitalism.Featuringsomeoftoday'sbest-knowncompanies,theyillustratehowthesetwoforcescan——anddo——workmostpowerfullytocreatevalueforallstakeholders:includingcustomers,employees,suppliers,investors,society,andtheenvironment.
    These"ConsciousCapitalism"companiesincludeWholeFoodsMarket,SouthwestAirlines,Costco,Google,Patagonia,TheContainerStore,UPS,anddozensofothers.Weknowthem;webuytheirproductsorusetheirservices.Nowit'stimetobetterunderstandhowtheseorganizationsusefourspecifictenets——"higherpurpose,""stakeholderintegration,""consciousleadership,"and"consciouscultureandmanagement"——tobuildstrongbusinessesandhelpadvancecapitalismfurthertowardrealizingitshighestpotential.
    AsleadersoftheConsciousCapitalismmovement,MackeyandSisodiaarguethataspiringleadersandbusinessbuildersneedtocontinueonthispathoftransformation——forthegoodofbothbusinessandsocietyasawhole.
    Atonceabolddefenseandreimaginingofcapitalismandablueprintforanewsystemfordoingbusinessgroundedinamoreevolvedethicalconsciousness,thisbookprovidesanewlensforindividualsandcompanieslookingtobuildamorecooperative,humane,andpositivefuture.
  • 作者简介:
    JohnMackeyisco-CEOandcofounderofWholeFoodsMarketandcofounderofthenonprofitConsciousCapitalism,Inc.Hehasdevotedhislifetosellingnaturalandorganicfoodsandtobuildingabetterbusinessmodel.

    RajendraSisodiaiscofounderandtrusteeofConsciousCapitalism,Inc.andprofessorofmarketingatBentleyUniversity.Hehasauthoredsevenbooks,including"FirmsofEndearment."
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