The Tipping Point:How Little Things Can Make a Big Difference

The Tipping Point:How Little Things Can Make a Big Difference
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2002-01
版次: 1
ISBN: 9780316346627
装帧: 平装
开本: 其他
纸张: 胶版纸
页数: 301页
85人买过
  • THE TIPPING POINT IS THAT MAGIC MOMENT WHEN AN IDEA, TREND, OR SOCIAL BEHAVIOR CROSSES A THRESHOLD, TIPS, AND SPREADS LIKE WILDFIRE. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people through- out the world think about selling products and disseminating ideas. Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. Introduction

    ONE The Three Rules of Epidemics

    TWO The Law of the Few: Connectors, Mavens, and Salesmen

    THREE The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus

    FOUR The Power of Context [Part One): Bernie Goetz and the Rise and Fall of New York City Crime

    FIVE The Power of Context (Part Two): The Magic Number One Hundred and Fifty

    SIX Case Study: Rumors, Sneakers, and the Power of Translation SEVEN Case Study: Suicide,Smoking, and the Search for the Unsticky Cigarette

    EIGHT Conclusion: Focus, Test, and Believe

    Afterword: Tipping Point Lessons from the Real World Endnotes

    Acknowledgments

    Index
  • 内容简介:
    THE TIPPING POINT IS THAT MAGIC MOMENT WHEN AN IDEA, TREND, OR SOCIAL BEHAVIOR CROSSES A THRESHOLD, TIPS, AND SPREADS LIKE WILDFIRE. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people through- out the world think about selling products and disseminating ideas.
  • 作者简介:
    Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
  • 目录:
    Introduction

    ONE The Three Rules of Epidemics

    TWO The Law of the Few: Connectors, Mavens, and Salesmen

    THREE The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus

    FOUR The Power of Context [Part One): Bernie Goetz and the Rise and Fall of New York City Crime

    FIVE The Power of Context (Part Two): The Magic Number One Hundred and Fifty

    SIX Case Study: Rumors, Sneakers, and the Power of Translation SEVEN Case Study: Suicide,Smoking, and the Search for the Unsticky Cigarette

    EIGHT Conclusion: Focus, Test, and Believe

    Afterword: Tipping Point Lessons from the Real World Endnotes

    Acknowledgments

    Index
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