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Say It Like Obama：The Power of Speaking with Purpose and Vision

Say It Like Obama：The Power of Speaking with Purpose and Vision
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作者: 著 , 著
出版社: Mcgraw-Hill
2008-09
ISBN: 9780071615891
定价: 260.70
装帧: 精装
开本: 其他
纸张: 其他
页数: 224页
正文语种: 英语
分类: 外文古旧书>英文书>历史
18人买过
  • IncludesObama'shistoricacceptancespeechfromtheDemocraticNationalConvention

    Inspeechafterspeech,BarackObamahas“firedup”millionsofenthusiasticsupporterswithhisinspiringvision,rousingrhetoric,andcharismaticpresenceHisoutstandingcommunicationskillsgaverisetoanunprecedentedpoliticalmovementandfueledObama’ssuccessinbecomingthefirstAfricanAmericanpresidentialnomineeofamajorU.S.politicalparty.

    Butinspiringandpersuadingmillionsisn’tsimplyaproductofinnateability—BarackObamahonedtechniquesthatmadehimahighlyeffectivespeakerbeforeaudiencesnumberingthirtyto200,000.Thesetechniquesarevitalnotonlyinthepoliticalarena,butalsoforbusinessexecutives,managers,andleadersfromallwalksoflife.

    Thisbookisabouttheartofpersuasion,thepowerofpresentation,andthemosteffectivetechniquesofcommunication.Frombuildingstrongargumentsandfacingtoughissuestoinspiringateamorworkforcetonewlevelsofinnovationandproductivity,SayItLikeObamagivesyouthetoolsyoucanusetoinstillpositivechangeateverylevelofyourorganizationbylearninghowto:


    Makeastrongfirstimpression
    Usebodylanguageandvoice
    Establishcommonground
    Gaintrustandconfidence
    Winheartsandminds
    Driveyourpointshome
    Conveyyourvisionthroughimageryandwordsthatresonate
    Buildtoacrescendoandleavealastingimpression

    Whetheryou’reamanager,executive,orpublicspeaker,ateacher,businessowner,orcommunityleader,SayItLikeObamawillprovideyouwithpresentationtechniquesthathaveinspiredandmobilizedaudiencesofeverysize. ShelLeanneisPresidentoftheWishelCorporation

    aleadershipdevelopmentfirmwhoseclientsincludeFortune500businessesacrosstheworld.Priortolaunchinghercompany,LeannegainedexperienceworkingforMcKinsey&CompanyandforMorganStanleyinNewYorkandLondon.ShesubsequentlyservedasafullfacultymemberatHarvardUniversityfrom1997to2001,whereshetaughtcoursesonsocialentrepreneurshipandorganizationaldesign.SheisalsotheauthorofHowtoInterviewLikeaTopMBA. Ch.1TheSpeechThatStartedItAll1
    Ch.2EarningTrustandConfidence21
    Ch.3BreakingDownBarriers41
    Ch.4WinningHeartsandMinds65
    Ch.5ConveyingVision81
    Ch.6DrivingPointsHome105
    Ch.7Persuading129
    Ch.8FacingandOvercomingControversy155
    Ch.9MotivatingOtherstoActionandLeavingStrongLastImpressions173
    Ch.10TheSpeechThatMadeHistory...Again193
    Endnotes
  • 内容简介:
    IncludesObama'shistoricacceptancespeechfromtheDemocraticNationalConvention

    Inspeechafterspeech,BarackObamahas“firedup”millionsofenthusiasticsupporterswithhisinspiringvision,rousingrhetoric,andcharismaticpresenceHisoutstandingcommunicationskillsgaverisetoanunprecedentedpoliticalmovementandfueledObama’ssuccessinbecomingthefirstAfricanAmericanpresidentialnomineeofamajorU.S.politicalparty.

    Butinspiringandpersuadingmillionsisn’tsimplyaproductofinnateability—BarackObamahonedtechniquesthatmadehimahighlyeffectivespeakerbeforeaudiencesnumberingthirtyto200,000.Thesetechniquesarevitalnotonlyinthepoliticalarena,butalsoforbusinessexecutives,managers,andleadersfromallwalksoflife.

    Thisbookisabouttheartofpersuasion,thepowerofpresentation,andthemosteffectivetechniquesofcommunication.Frombuildingstrongargumentsandfacingtoughissuestoinspiringateamorworkforcetonewlevelsofinnovationandproductivity,SayItLikeObamagivesyouthetoolsyoucanusetoinstillpositivechangeateverylevelofyourorganizationbylearninghowto:


    Makeastrongfirstimpression
    Usebodylanguageandvoice
    Establishcommonground
    Gaintrustandconfidence
    Winheartsandminds
    Driveyourpointshome
    Conveyyourvisionthroughimageryandwordsthatresonate
    Buildtoacrescendoandleavealastingimpression

    Whetheryou’reamanager,executive,orpublicspeaker,ateacher,businessowner,orcommunityleader,SayItLikeObamawillprovideyouwithpresentationtechniquesthathaveinspiredandmobilizedaudiencesofeverysize.
  • 作者简介:
    ShelLeanneisPresidentoftheWishelCorporation

    aleadershipdevelopmentfirmwhoseclientsincludeFortune500businessesacrosstheworld.Priortolaunchinghercompany,LeannegainedexperienceworkingforMcKinsey&CompanyandforMorganStanleyinNewYorkandLondon.ShesubsequentlyservedasafullfacultymemberatHarvardUniversityfrom1997to2001,whereshetaughtcoursesonsocialentrepreneurshipandorganizationaldesign.SheisalsotheauthorofHowtoInterviewLikeaTopMBA.
  • 目录:
    Ch.1TheSpeechThatStartedItAll1
    Ch.2EarningTrustandConfidence21
    Ch.3BreakingDownBarriers41
    Ch.4WinningHeartsandMinds65
    Ch.5ConveyingVision81
    Ch.6DrivingPointsHome105
    Ch.7Persuading129
    Ch.8FacingandOvercomingControversy155
    Ch.9MotivatingOtherstoActionandLeavingStrongLastImpressions173
    Ch.10TheSpeechThatMadeHistory...Again193
    Endnotes
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