Transform Customer Experience

Transform Customer Experience

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作者: Villani , Isabella

出版社: John Wiley & Sons

出版时间: 2018-12

ISBN: 9780730368366

页数: 288页

分类: 外文古旧书>英文书>经济

How do you attract and retain customers in a world where they’re writing the rules? The corporate landscape is in a state of upheaval with a highly contested global marketplace and customers who demand a personalised experience across multiple channels. Performance metrics now focus on increasing customer satisfaction and minimising customer effort. This book offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.,
内容简介:
How do you attract and retain customers in a world where they’re writing the rules? The corporate landscape is in a state of upheaval with a highly contested global marketplace and customers who demand a personalised experience across multiple channels. Performance metrics now focus on increasing customer satisfaction and minimising customer effort. This book offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.,

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