Seeing What's Next:Using Theories of Innovation to Predict Industry Change

Seeing What's Next:Using Theories of Innovation to Predict Industry Change
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作者: , ,
2004-09
版次: 1
ISBN: 9781591391852
定价: 234.60
装帧: 精装
开本: 其他
纸张: 其他
页数: 336页
正文语种: 英语
  • Whenadisruptiveinnovationislaunched,itchangestheentireindustryandeveryfirmoperatingwithininThisbookarguesthatitispossibletopredictwhichcompanieswillwinandwhichwillloseinaspecificsituation—andprovidesapracticalframeworkfordoingso.Mostbooksoninnovation—includingChristensen’sprevioustwobooks—approachedinnovationfromtheinside-out,showingfirmshowtheycancreateinnovationsinsidetheirowncompanies.Thisbookiswrittenfroman“outside-in”perspective,showinghowexecutives,investors,andanalystscanassesstheimpactofanewinnovationonthefirmstheyhaveavestedinterestin. Christensenisoneofthebrighteststarsinbusinessrightnow,andisrecognizedasoneoftheworld’sleadingexpertsoninnovation.HeistheRobertandJaneCizikProfessorofBusinessAdministrationatHarvardBusinessSchool,withajointappointmentinTechnology&OperationsManagementandGeneralManagementScottD.AnthonyisaPartneratInnosightLLCandErikA.RothisaconsultantinMcKinsey&Company’sBostonoffice.
  • 内容简介:
    Whenadisruptiveinnovationislaunched,itchangestheentireindustryandeveryfirmoperatingwithininThisbookarguesthatitispossibletopredictwhichcompanieswillwinandwhichwillloseinaspecificsituation—andprovidesapracticalframeworkfordoingso.Mostbooksoninnovation—includingChristensen’sprevioustwobooks—approachedinnovationfromtheinside-out,showingfirmshowtheycancreateinnovationsinsidetheirowncompanies.Thisbookiswrittenfroman“outside-in”perspective,showinghowexecutives,investors,andanalystscanassesstheimpactofanewinnovationonthefirmstheyhaveavestedinterestin.
  • 作者简介:
    Christensenisoneofthebrighteststarsinbusinessrightnow,andisrecognizedasoneoftheworld’sleadingexpertsoninnovation.HeistheRobertandJaneCizikProfessorofBusinessAdministrationatHarvardBusinessSchool,withajointappointmentinTechnology&OperationsManagementandGeneralManagementScottD.AnthonyisaPartneratInnosightLLCandErikA.RothisaconsultantinMcKinsey&Company’sBostonoffice.
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