100 Ideas That Changed Advertising 100个点子改变广告

100 Ideas That Changed Advertising 100个点子改变广告
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作者:
出版社: Thames & Hudson
2015-01
ISBN: 9781780675565
定价: 342.70
装帧: 其他
开本: 其他
纸张: 其他
页数: 216页
正文语种: 英语
  • Achronicleofthekeyideasthathaveshapedtheadvertsweseeeveryday,100IdeasThatChangedAdvertisingoffersafascinatinginsightintoanever-changingandfast-movingindustry.Arrangedbroadlychronologically,thebooklooksattheovernightrevolutions,theflashesofinspirationandthelong-termevolutionsthatadvertisershavewroughtupontheirindustry.AuthorSimonVeksnerguidesusthroughthekeyideasbehindthesechanges,fromthedevelopmentofthefirstadvertisingformatsandthehistoryofbranding,tothecreativerevolutionsofthe1960sandthedigitalage.Lookingforward,thebookconsidersthemostrecentthinkinginreachingnewaudiences,includingtheriseofneuromarketingandthelatestbehaviouraleconomics.Illustratedwithhundredsofexamplesofadvertsandexplainingtheirpowertoinspire,delightandannoy,butaboveall,tomakeusbuy,thebookisanabsorbingguidetoaturbulent,highly-creativeindustry.
  • 内容简介:
    Achronicleofthekeyideasthathaveshapedtheadvertsweseeeveryday,100IdeasThatChangedAdvertisingoffersafascinatinginsightintoanever-changingandfast-movingindustry.Arrangedbroadlychronologically,thebooklooksattheovernightrevolutions,theflashesofinspirationandthelong-termevolutionsthatadvertisershavewroughtupontheirindustry.AuthorSimonVeksnerguidesusthroughthekeyideasbehindthesechanges,fromthedevelopmentofthefirstadvertisingformatsandthehistoryofbranding,tothecreativerevolutionsofthe1960sandthedigitalage.Lookingforward,thebookconsidersthemostrecentthinkinginreachingnewaudiences,includingtheriseofneuromarketingandthelatestbehaviouraleconomics.Illustratedwithhundredsofexamplesofadvertsandexplainingtheirpowertoinspire,delightandannoy,butaboveall,tomakeusbuy,thebookisanabsorbingguidetoaturbulent,highly-creativeindustry.
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