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Integrated Marketing Communication：Creative Strategy from Idea to Implementation

Integrated Marketing Communication：Creative Strategy from Idea to Implementation
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作者:
出版社: Rowman & Littlefield Publishers, Inc.
2007-04
ISBN: 9780742529649
装帧: 其他
开本: 其他
纸张: 其他
分类: 外文古旧书>英文书>文学
  • Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakem
  • 内容简介:
    Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakem
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