iCon Steve Jobs：The Greatest Second Act in the History of Business

作者: Jeffrey S （杰弗里·扬）著 , William L. Simon （威廉·L·西蒙）著

出版社: Wiley

出版时间: 2006-04

ISBN: 9780471787846

定价: 120.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 368页

正文语种: 英语

分类: 外文古旧书>英文书>管理

9人买过

iContakesalookatthemostastoundingfigureinabusinesseranotedforitsmavericks,oddballs,andiconoclasts.Drawingonawiderangeofsources,JeffreyYoungandWilliamSimonprovidenewperspectivesonthelegendarycreationofApple,detailJobs'meteoricrise,andthedevastatingplungethatlefthimnotonlyoutofApple,butoutofthecomputermakingbusinessentirely.ThisunflinchingandcompletelyunauthorizedportraitrevealsbothsidesofJobs'roleintheremarkableriseofthePixaranimationstudio,alsorecreatestheacrimonybetweenJobsandDisney'sMichaelEisner,andexaminesJobs'dramatichisrisefromtheasheswithhisrecaptureofApple.TheauthorsexaminethetakeoverandJobs'reinventionofthecompanywiththepopulariMacandhistransformationoftheindustrywiththerevolutionaryiPod.iConismustreadingforanyonewhowantstounderstandhowthemoderndigitalagehasbeenformed,shaped,andrefinedbythemostinfluentialfigureoftheageamasterofthreeindustries:movies,music,andcomputers.

iCon《偶像乔布斯》深入剖析了这个以行为不合常规者、行为古怪者以及偶像破坏者而著称的商业时代中最令人惊奇的人物。利用各种各样的信息来源，Jeffrey Young和William Simon以全新的视角来审视苹果公司的传奇创立过程，详细记述乔布斯的飞黄腾达以及曾令他不仅离开苹果公司，还彻底离开计算机制造行业的那次毁灭性失败经历。这一毫不退缩、完全未经授权的形象不仅揭示了乔布斯在皮克斯动画工作室的非凡崛起过程中所发挥的两面作用，还再现了乔布斯与迪斯尼公司的Michael Eisner之间不可调和的矛盾，并审视了乔布斯重新夺回苹果公司的东山再起。作者介绍了苹果公司被他人接管的过程、乔布斯通过倍受欢迎的iMac电脑对苹果公司的重塑以及利用革命性的iPod对这一行业所进行的变革。 JEFFREYS.YOUNG,oneofthefoundingeditorsofMacworldmagazine,firstmetSteveJobsin1983.HeistheauthoroftheclassicunauthorizedbiographySteveJobs:TheJourneyIstheReward.YoungworkedforForbesinthe1990sasitscontributingeditorfromSiliconValley,writingprofilesandbusinesspieces,and,in1997,hecofoundedForbes.com.HeisalsotheauthorofForbes(r)GreatestTechnologyStories(Wiley).

WILLIAML.SIMONisthecoauthorofKevinMitnick'sTheArtofDeceptionandTheArtofIntrusion(bothpublishedbyWiley)aswellastheaward-winningauthorofmorethantwentyotherbooks. Prologue.

PARTONE.FLOWERINGANDWITHERING.

1.Roots.

2.ACompanyIsBorn.

3.Let'sBePirates!

4.LearningtoFail.

PARTTWO.NEWBEGINNINGS.

5.TheNextStep.

6.ShowBusiness.

7.MasterofCeremonies.

8.Icon.

PARTTHREE.DEFININGTHEFUTURE.

9.Mogul.

10.BreakingNewGround.

11.iPod,iTunes,ThereforeIAm.

12.ClashoftheTitans.

13.Showtime.

Epilogue.

Acknowledgments.

Notes.

Index.
内容简介:
iContakesalookatthemostastoundingfigureinabusinesseranotedforitsmavericks,oddballs,andiconoclasts.Drawingonawiderangeofsources,JeffreyYoungandWilliamSimonprovidenewperspectivesonthelegendarycreationofApple,detailJobs'meteoricrise,andthedevastatingplungethatlefthimnotonlyoutofApple,butoutofthecomputermakingbusinessentirely.ThisunflinchingandcompletelyunauthorizedportraitrevealsbothsidesofJobs'roleintheremarkableriseofthePixaranimationstudio,alsorecreatestheacrimonybetweenJobsandDisney'sMichaelEisner,andexaminesJobs'dramatichisrisefromtheasheswithhisrecaptureofApple.TheauthorsexaminethetakeoverandJobs'reinventionofthecompanywiththepopulariMacandhistransformationoftheindustrywiththerevolutionaryiPod.iConismustreadingforanyonewhowantstounderstandhowthemoderndigitalagehasbeenformed,shaped,andrefinedbythemostinfluentialfigureoftheageamasterofthreeindustries:movies,music,andcomputers.

iCon《偶像乔布斯》深入剖析了这个以行为不合常规者、行为古怪者以及偶像破坏者而著称的商业时代中最令人惊奇的人物。利用各种各样的信息来源，Jeffrey Young和William Simon以全新的视角来审视苹果公司的传奇创立过程，详细记述乔布斯的飞黄腾达以及曾令他不仅离开苹果公司，还彻底离开计算机制造行业的那次毁灭性失败经历。这一毫不退缩、完全未经授权的形象不仅揭示了乔布斯在皮克斯动画工作室的非凡崛起过程中所发挥的两面作用，还再现了乔布斯与迪斯尼公司的Michael Eisner之间不可调和的矛盾，并审视了乔布斯重新夺回苹果公司的东山再起。作者介绍了苹果公司被他人接管的过程、乔布斯通过倍受欢迎的iMac电脑对苹果公司的重塑以及利用革命性的iPod对这一行业所进行的变革。
作者简介:
JEFFREYS.YOUNG,oneofthefoundingeditorsofMacworldmagazine,firstmetSteveJobsin1983.HeistheauthoroftheclassicunauthorizedbiographySteveJobs:TheJourneyIstheReward.YoungworkedforForbesinthe1990sasitscontributingeditorfromSiliconValley,writingprofilesandbusinesspieces,and,in1997,hecofoundedForbes.com.HeisalsotheauthorofForbes(r)GreatestTechnologyStories(Wiley).

WILLIAML.SIMONisthecoauthorofKevinMitnick'sTheArtofDeceptionandTheArtofIntrusion(bothpublishedbyWiley)aswellastheaward-winningauthorofmorethantwentyotherbooks.
目录:
Prologue.

PARTONE.FLOWERINGANDWITHERING.

1.Roots.

2.ACompanyIsBorn.

3.Let'sBePirates!

4.LearningtoFail.

PARTTWO.NEWBEGINNINGS.

5.TheNextStep.

6.ShowBusiness.

7.MasterofCeremonies.

8.Icon.

PARTTHREE.DEFININGTHEFUTURE.

9.Mogul.

10.BreakingNewGround.

11.iPod,iTunes,ThereforeIAm.

12.ClashoftheTitans.

13.Showtime.

Epilogue.

Acknowledgments.

Notes.

Index.