Selling Big to China: Negotiating Principles for the World's Largest Market

Selling Big to China: Negotiating Principles for the World's Largest Market
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作者: (莫雷·摩根)
出版社: Wiley
2010-08
ISBN: 9780470825976
定价: 177.60
装帧: 平装
开本: 其他
纸张: 其他
页数: 190页
正文语种: 英语
1人买过
  • It'sbeen30yearssinceDengXiaopingopenedupChinatotheworldandstillitremainsanenigma.Someoftheworld'smostsuccessfulcompanieshavecomeandgonewhileothersmerelymaintainalow-keypresence.SowhatisitthatmakesChinasouniqueandwhatpreventscompanieswithprovensalesandmarketingtechniquesfromsucceedinginthemainland?

    InSellingBigtoChina:NegotiatingPrinciplesfortheWorld'sLargestMarket,ChinaexpertMorryMorgansharesprovensalesandnegotiationtechniquesforcrackingtheChinamarket.TheauthoralsohighlightsthemostcommonpitfallsexperiencedbynewcomerstoChina.

    AtthecoreofhisbookistheideathatinordertoselltotheChinese,youneedaChinesesalesforce.ThechallengesofmanagingthissalesforceshouldnotbeunderestimatedandneithershouldtheculturaldifferencesinvolvedindealingwithChina'sambitiousGenerationY.

    CombiningpracticaladvicewithfascinatinginsightintotheChineseconsumerculture,MorryMorgan'sSellingBigtoChinaisanessentialtoolforanysalespersonwishingtonegotiatethislucrativebutpotentiallytreacherousmarket. MorryMorgan'sdualrolesofgeneralmanagerandcorporatetrainerinthefieldofsalesandnegotiationsensurethatheisalwaysrefininghisskillsandbeingtestedbytrainees.HehasbeendesigningandtrainingChina-centricsalesandnegotiationstrategiessince2001,whenheco-foundedClarkMorganCorporateTraininginShanghaiwithAndyClark.In2007and2008thecompanywasdeclared"TrainingFirmoftheYear"inthe10thand11thannualChinaStaffAwards,respectively.

    Hecompletedabachelor'sdegreeinmicrobiologyandpharmacology,andadvancedcertificatesinChinese(Mandarin)andBusinessManagementattheRoyalMelbourneInstituteofTechnology(RMIT)inAustralia.Duringthistime,healsojoinedtheMedicalCorpsoftheAustralianArmyReserveandatage18openedhisfirstbusiness,atrainingcompanycalledAdvantageTuition.

    Morryiswelltraveled,visitingmorethan13countriesbeforehis30thbirthday.OnonesuchtriphemetagirlwhowasalsobackpackinginYangshuo,China,whomhelatermarried.Today,helivesinShanghaiwithhiswife,Rioandson,Dylan.
  • 内容简介:
    It'sbeen30yearssinceDengXiaopingopenedupChinatotheworldandstillitremainsanenigma.Someoftheworld'smostsuccessfulcompanieshavecomeandgonewhileothersmerelymaintainalow-keypresence.SowhatisitthatmakesChinasouniqueandwhatpreventscompanieswithprovensalesandmarketingtechniquesfromsucceedinginthemainland?

    InSellingBigtoChina:NegotiatingPrinciplesfortheWorld'sLargestMarket,ChinaexpertMorryMorgansharesprovensalesandnegotiationtechniquesforcrackingtheChinamarket.TheauthoralsohighlightsthemostcommonpitfallsexperiencedbynewcomerstoChina.

    AtthecoreofhisbookistheideathatinordertoselltotheChinese,youneedaChinesesalesforce.ThechallengesofmanagingthissalesforceshouldnotbeunderestimatedandneithershouldtheculturaldifferencesinvolvedindealingwithChina'sambitiousGenerationY.

    CombiningpracticaladvicewithfascinatinginsightintotheChineseconsumerculture,MorryMorgan'sSellingBigtoChinaisanessentialtoolforanysalespersonwishingtonegotiatethislucrativebutpotentiallytreacherousmarket.
  • 作者简介:
    MorryMorgan'sdualrolesofgeneralmanagerandcorporatetrainerinthefieldofsalesandnegotiationsensurethatheisalwaysrefininghisskillsandbeingtestedbytrainees.HehasbeendesigningandtrainingChina-centricsalesandnegotiationstrategiessince2001,whenheco-foundedClarkMorganCorporateTraininginShanghaiwithAndyClark.In2007and2008thecompanywasdeclared"TrainingFirmoftheYear"inthe10thand11thannualChinaStaffAwards,respectively.

    Hecompletedabachelor'sdegreeinmicrobiologyandpharmacology,andadvancedcertificatesinChinese(Mandarin)andBusinessManagementattheRoyalMelbourneInstituteofTechnology(RMIT)inAustralia.Duringthistime,healsojoinedtheMedicalCorpsoftheAustralianArmyReserveandatage18openedhisfirstbusiness,atrainingcompanycalledAdvantageTuition.

    Morryiswelltraveled,visitingmorethan13countriesbeforehis30thbirthday.OnonesuchtriphemetagirlwhowasalsobackpackinginYangshuo,China,whomhelatermarried.Today,helivesinShanghaiwithhiswife,Rioandson,Dylan.
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