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The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right

The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right
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作者: 著
出版社: Mcgraw-Hill
2000-12
ISBN: 9780071373326
定价: 214.70
装帧: 平装
开本: 其他
纸张: 胶版纸
页数: 224页
正文语种: 英语
分类: 外文古旧书>英文书>生活
2人买过
  • Renownedmarketingexpertandbest-sellingauthorJackTrouthasamessageformanagerswhoarestrugglingtokeepupwithtoday’sever-changingbusinessclimate:“KeepItSimple.”InthispaperbackeditionofThePowerofSimplicity,Troutadvocatestheimportanceofpayingattentiontothebasicsandsimplifyingprocessesinordertostayfocusedonthecorebusinessathand.Throughcasestudiesandinterviewswithsuccessfulexecutives,heshowsmanagershowtocutthroughjargon,articulatetheirvision,andregaincontrolofthevitalelementsoftheirbusinessinordertomakeitthrive.

    AccordingtoTrout,thethingsthatproposetostreamline... JackTrout,oneofthemostfamousnamesintheworldofmarketingstrategy,ispresidentofTrout&Partners.Heisapopularspeakerandthecoauthorofsuchbest-sellingbusinessclassicsasPositioning,TheNewPositioning,andMarketingWarfare.Trout'sfirmconsultstosuchclientsasAT&T,IBM,Merck,SouthwestAirlines,andWarner-Lambert.HeisbasedinGreenwich,Connecticut.SteveRivkiniscoauthorofTheNewPositioningandheadofhisowncommunicationsconsultingfirm,whoseclientsincludeKraftFoods,OlinCorp.,andHorizonHealthSystem.HeisbasedinGlenRock,NewJersey. Introduction
    TheBasicsofSimplicity
    1Simplicity.Whypeoplefearitsomuch3
    2Commonsense.Itcanmakethingshappen9
    3Complexlanguage.Itcancloudpeople'sminds15
    ManagementIssues
    4Information.Toomuchcanconfuseyou25
    5Consultants.Thesourceofalotofnonsense33
    6Competitors.Simplythinkofthemastheenemy41
    7Strategy.It'sallaboutdifferentiation49
    8Customerorientation.It'sagiven,notadifference57
    9Annualbudgets.Asimplewaytomaximizeyourdollars67
    10Prices.Simpleguidelinestogetthemright73
    LeadershipIssues
    11Missionstatements.Alltheyaddisneedlessconfusion85
    12Leadership.It'saboutleadingthecharge93
    13Long-termplanning.It'sjustwishfulthinking103
    14Organization.Thesimpler,thebetter111
    15Marketing.It'sturningsimpleideasintostrategy119
    16NewIdeas.Somethingborrowedissimpler129
    17Goals.Theysoundnicebutaccomplishlittle137
    18Growth.Itcanbebadforyourbusiness143
    PeopleIssues
    19Motivation.Effortaloneisnottheanswer153
    20Self-improvement.It'stheemperor'snewclothes159
    21Success.It'saboutfindingahorsetoride169
    22Thecritics.Beingsimplewillnotbeeasy177
    InConclusion
    23Simplicity.Itspowerisaliveandwell183
    Notes193
    Asimplereadinglist195
    Index197
  • 内容简介:
    Renownedmarketingexpertandbest-sellingauthorJackTrouthasamessageformanagerswhoarestrugglingtokeepupwithtoday’sever-changingbusinessclimate:“KeepItSimple.”InthispaperbackeditionofThePowerofSimplicity,Troutadvocatestheimportanceofpayingattentiontothebasicsandsimplifyingprocessesinordertostayfocusedonthecorebusinessathand.Throughcasestudiesandinterviewswithsuccessfulexecutives,heshowsmanagershowtocutthroughjargon,articulatetheirvision,andregaincontrolofthevitalelementsoftheirbusinessinordertomakeitthrive.

    AccordingtoTrout,thethingsthatproposetostreamline...
  • 作者简介:
    JackTrout,oneofthemostfamousnamesintheworldofmarketingstrategy,ispresidentofTrout&Partners.Heisapopularspeakerandthecoauthorofsuchbest-sellingbusinessclassicsasPositioning,TheNewPositioning,andMarketingWarfare.Trout'sfirmconsultstosuchclientsasAT&T,IBM,Merck,SouthwestAirlines,andWarner-Lambert.HeisbasedinGreenwich,Connecticut.SteveRivkiniscoauthorofTheNewPositioningandheadofhisowncommunicationsconsultingfirm,whoseclientsincludeKraftFoods,OlinCorp.,andHorizonHealthSystem.HeisbasedinGlenRock,NewJersey.
  • 目录:
    Introduction
    TheBasicsofSimplicity
    1Simplicity.Whypeoplefearitsomuch3
    2Commonsense.Itcanmakethingshappen9
    3Complexlanguage.Itcancloudpeople'sminds15
    ManagementIssues
    4Information.Toomuchcanconfuseyou25
    5Consultants.Thesourceofalotofnonsense33
    6Competitors.Simplythinkofthemastheenemy41
    7Strategy.It'sallaboutdifferentiation49
    8Customerorientation.It'sagiven,notadifference57
    9Annualbudgets.Asimplewaytomaximizeyourdollars67
    10Prices.Simpleguidelinestogetthemright73
    LeadershipIssues
    11Missionstatements.Alltheyaddisneedlessconfusion85
    12Leadership.It'saboutleadingthecharge93
    13Long-termplanning.It'sjustwishfulthinking103
    14Organization.Thesimpler,thebetter111
    15Marketing.It'sturningsimpleideasintostrategy119
    16NewIdeas.Somethingborrowedissimpler129
    17Goals.Theysoundnicebutaccomplishlittle137
    18Growth.Itcanbebadforyourbusiness143
    PeopleIssues
    19Motivation.Effortaloneisnottheanswer153
    20Self-improvement.It'stheemperor'snewclothes159
    21Success.It'saboutfindingahorsetoride169
    22Thecritics.Beingsimplewillnotbeeasy177
    InConclusion
    23Simplicity.Itspowerisaliveandwell183
    Notes193
    Asimplereadinglist195
    Index197
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