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Business Intelligence For Dummies

Business Intelligence For Dummies

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作者: Swain Scheps 著

出版社: Wiley

出版时间: 2007-12

版次: 1

ISBN: 9780470127230

定价: 272.20

装帧: 平装

开本: 其他

纸张: 其他

页数: 384页

正文语种: 英语

分类: 外文古旧书>英文书>生活

1人买过

UnderstandtheprinciplesandpracticalelementsofBIChoosetherighttechnologyandimplementasuccessfulBIenvironmentYou'reintelligent,right?Soyou'vealreadyfiguredoutthatBusinessIntelligencecanbeprettyvaluableinmakingtherightdecisionsaboutyourbusiness.ThisbookmakesBIunderstandable!You'llseehowtheapplicationsandtechnologiesworktogethertoaccess,analyze,andpresentdatayoucanusetomakebetterdecisionsaboutyourproducts,customers,competitors,andmore.Discoverhowto:DeterminewhatyourbusinessneedsComparedifferentapproachestoBIBuildasolidBIarchitectureandroadmapDesign,develop,anddeployyourBIplanRelateBItodatawarehousing,ERP,CRM,ande-commerce SwainSchepsisManagerofBusinessAnalysisatBrierley+Partners,Inc.andatechnologyveteranmakinghisfirstforayintotheworldofbookauthoring.HewrotethemasterpiecerestinginyourhandswithagreatdealofinputandinspirationfromBIguruandfellowForDummiesauthorAlanR.Simon.Inthelate1990’sSwain,alongwithmostpeoplereadingthisbook,hadhisdot-comboom-to-bustexperiencewithacompanycalled...well,that’snotreallyimportantnowisit.(Anyoneinterestedinbuyingsomeslightlyunderwaterstockoptionsshouldcontactthepublisherimmediately.)AfterthattherewereconsultingstintsatCompaq,Hewlett-Packard,andBestCrossmarkdevelopingsalessupportapplicationsandreportingtools.Asofthiswriting,SwainbasksunderthefluorescentlightsofBrierley,atechnologycompanywhosespecialtyisbuildingcustomerrelationshipandloyaltymanagementsystemsforretailers.TheauthorhashadtheopportunitytolearnfromtheverybestasBrierleyalsoprovidesunparalleledbusinessintelligenceandanalyticsservicesforitsclients.SwainlivesinDallas,TexaswithwifeNancyandamerefourdogs.Hewritesaboutmorethanjusttechnology;hisworkhasappearedinFodor’stravelguidebooks,militaryhistorymagazines,andevenanotherForDummiesbook. Introduction.
内容简介:
UnderstandtheprinciplesandpracticalelementsofBIChoosetherighttechnologyandimplementasuccessfulBIenvironmentYou'reintelligent,right?Soyou'vealreadyfiguredoutthatBusinessIntelligencecanbeprettyvaluableinmakingtherightdecisionsaboutyourbusiness.ThisbookmakesBIunderstandable!You'llseehowtheapplicationsandtechnologiesworktogethertoaccess,analyze,andpresentdatayoucanusetomakebetterdecisionsaboutyourproducts,customers,competitors,andmore.Discoverhowto:DeterminewhatyourbusinessneedsComparedifferentapproachestoBIBuildasolidBIarchitectureandroadmapDesign,develop,anddeployyourBIplanRelateBItodatawarehousing,ERP,CRM,ande-commerce
作者简介:
SwainSchepsisManagerofBusinessAnalysisatBrierley+Partners,Inc.andatechnologyveteranmakinghisfirstforayintotheworldofbookauthoring.HewrotethemasterpiecerestinginyourhandswithagreatdealofinputandinspirationfromBIguruandfellowForDummiesauthorAlanR.Simon.Inthelate1990’sSwain,alongwithmostpeoplereadingthisbook,hadhisdot-comboom-to-bustexperiencewithacompanycalled...well,that’snotreallyimportantnowisit.(Anyoneinterestedinbuyingsomeslightlyunderwaterstockoptionsshouldcontactthepublisherimmediately.)AfterthattherewereconsultingstintsatCompaq,Hewlett-Packard,andBestCrossmarkdevelopingsalessupportapplicationsandreportingtools.Asofthiswriting,SwainbasksunderthefluorescentlightsofBrierley,atechnologycompanywhosespecialtyisbuildingcustomerrelationshipandloyaltymanagementsystemsforretailers.TheauthorhashadtheopportunitytolearnfromtheverybestasBrierleyalsoprovidesunparalleledbusinessintelligenceandanalyticsservicesforitsclients.SwainlivesinDallas,TexaswithwifeNancyandamerefourdogs.Hewritesaboutmorethanjusttechnology;hisworkhasappearedinFodor’stravelguidebooks,militaryhistorymagazines,andevenanotherForDummiesbook.
目录:
Introduction.

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