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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
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作者: 著
出版社: Wiley
2012-03
版次: 4
ISBN: 9781118101339
定价: 233.70
装帧: 平装
开本: 其他
纸张: 其他
页数: 386页
正文语种: 英语
分类: 外文古旧书>英文书>经济
1人买过
  • Theclassic(andirreverent)bestsellingguidetocreatinggreatadvertisingHeyWhipple,SqueezeThishasinspiredagenerationofadstudents,copywriters,andyoungcreativestomaketheirmarkintheindustry.Butstudentsneednewguidancetoplytheircraftnowinthedigitalworld.Thisnewfourtheditionexplainshowtobringbrandstoriesintointeractive,dynamicplacesonline,inadditiontotraditionaltelevision,radio,print,andoutdoorads.Creativityisstillking,butthisneweditioncontains:ImportantnewchaptersandupdatesthatbringWhippleintothenewdigitalworldNewcontentandexamplesforhowtousesocialmediaandotheremergingplatformsIllustratewhat′schanginginthenewworldofadvertising—andwhatisn′tHeyWhipple,SqueezeThis!willhelpsharpenyourwritingchops,unleashyourcreativity,andhelpraisethelevelofyourworkfromhacktomastercraftsman. LukeSullivanisanaward-winningcopywriterwithoverthirty-threeyearsofexperienceinthebusinessatsomeoftheeliteagenciesinAmerica—Fallon,TheMartinAgency,andGSD&M.HehasmorethantwentymedalstohiscreditintheprestigiousOneShow,theOscarsoftheadbusiness,andnowchairstheadvertisingdepartmentattheSavannahCollegeofArtandDesign.SamBennettisadigitalstrategistatGSD&MinAustin.ShebeganhercareerindigitalatT3beforecomingtoGSD&M,whereshe'smanagedaccountsofnationalbrandslikeWalmart,JohnDeere,andBMW.Forthelastthreeyears,she'sfocusedsolelyonthedigitalstrategyforMarshalls,Legacy,andJarritos,aswellasfortheagencyitself.
  • 内容简介:
    Theclassic(andirreverent)bestsellingguidetocreatinggreatadvertisingHeyWhipple,SqueezeThishasinspiredagenerationofadstudents,copywriters,andyoungcreativestomaketheirmarkintheindustry.Butstudentsneednewguidancetoplytheircraftnowinthedigitalworld.Thisnewfourtheditionexplainshowtobringbrandstoriesintointeractive,dynamicplacesonline,inadditiontotraditionaltelevision,radio,print,andoutdoorads.Creativityisstillking,butthisneweditioncontains:ImportantnewchaptersandupdatesthatbringWhippleintothenewdigitalworldNewcontentandexamplesforhowtousesocialmediaandotheremergingplatformsIllustratewhat′schanginginthenewworldofadvertising—andwhatisn′tHeyWhipple,SqueezeThis!willhelpsharpenyourwritingchops,unleashyourcreativity,andhelpraisethelevelofyourworkfromhacktomastercraftsman.
  • 作者简介:
    LukeSullivanisanaward-winningcopywriterwithoverthirty-threeyearsofexperienceinthebusinessatsomeoftheeliteagenciesinAmerica—Fallon,TheMartinAgency,andGSD&M.HehasmorethantwentymedalstohiscreditintheprestigiousOneShow,theOscarsoftheadbusiness,andnowchairstheadvertisingdepartmentattheSavannahCollegeofArtandDesign.SamBennettisadigitalstrategistatGSD&MinAustin.ShebeganhercareerindigitalatT3beforecomingtoGSD&M,whereshe'smanagedaccountsofnationalbrandslikeWalmart,JohnDeere,andBMW.Forthelastthreeyears,she'sfocusedsolelyonthedigitalstrategyforMarshalls,Legacy,andJarritos,aswellasfortheagencyitself.
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