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Pitch Anything：An Innovative Method for Presenting, Persuading, and Winning the Deal

作者: Oren Klaff 著

出版社: Mcgraw-Hill

出版时间: 2011-01

版次: 1

ISBN: 9780071752855

定价: 190.00

装帧: 精装

开本: 32开

纸张: 胶版纸

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>管理

6人买过

ADVANCEPRAISEFORTHEPITCHANYTHINGFORMULA:

“Fast,funandimmenselypractical.”

—JOESULLIVAN,Founder,Flextronics

“MoveoverNeilStraussandgametheory.PitchAnythingrevealsthenextbigthinginsocialdynamics:gameforbusiness.”

—JOSHWHITFORD,Founder,EchelonMedia

“Whatdosupermodelsandventurecapitalistshaveincommon?

Theyhearhundredsofpitchesayear.PitchAnythingmakessureyougetthenod(orwink)youdeserve.”

—RALPHCRAM,Investor

“PitchAnythingoffersanewmethodthatwilldifferentiateyoufromtherestofthepack.”

—JASONJONES,SeniorVicePresident,JonesLangLaSalle

“Ifyouwanttopitchaproduct,raisemoney,orcloseadeal,readPitchAnythingandputitsprinciplestowork.”

—STEVENWALDMAN,PrincipalandFounder,SpectrumCapital

“PitchAnythingopenedmyeyestowhatIhadbeenmissinginmypresentationsandbusinessinteractions.”

—LOUIEUCCIFERRI,President,RegentCapitalGroup

“IuseOren’suniquestrategiestoselldeals,raisemoney,andhandletoughsituations.”

—TAYLORGARRETT,VicePresident,WhiteCap

“Acounter-intuitivemethodthatworks.”

—JAYGOYAL,CEO,SumOpti

AbouttheBook:

Whenitcomestodeliveringapitch,OrenKlaffhasunparalleledcredentials.Overthepast13years,hehasusedhisone-of-a-kindmethodtoraisemorethan$400million—andnow,forthefirsttime,hedescribeshisformulatohelpyoudeliverawinningpitchinanybusinesssituation.

Whetheryou’resellingideastoinvestors,pitchingaclientfornewbusiness,orevennegotiatingforahighersalary,PitchAnythingwilltransformthewayyoupositionyourideas.

AccordingtoKlaff,creatingandpresentingagreatpitchisn’tanart—it’sasimplescience.Applyingthelatestfindingsinthefieldofneuroeconomics,whilesharingeye-openingstoriesofhismethodinaction,Klaffdescribeshowthebrainmakesdecisionsandrespondstopitches.Withthisinformation,you’llremainincompletecontrolofeverystageofthepitchprocess.

PitchAnythingintroducestheexclusiveSTRONGmethodofpitching,whichcanbeputtouseimmediately:

SettingtheFrame

TellingtheStory

RevealingtheIntrigue

OfferingthePrize

NailingtheHookpoint

GettingaDecision

Onetrulygreatpitchcanimproveyourcareer,makeyoualotofmoney—andevenchangeyourlife.Successisdependentonthemethodyouuse,nothowhardyoutry.“Bettermethod,moremoney,”Klaffsays.“Muchbettermethod,muchmoremoney.”Klaffisthebestinthebusinessbecausehismethodismuchbetterthananyoneelse’s.Andnowit’syours.

Applythetacticsandstrategiesoutlinedin

PitchAnythingtoengageandpersuadeyouraudience—andyou’llhavemorefundingandsupportthanyoueverthoughtpossible. OrenKlaffisDirectorofCapitalMarketsfortheinvestmentbankIntersectionCapital,whereheraisestensofmillionsofdollarsfrominvestorsandinstitutions.IntersectionCapitalhasgrownto$250millionofassetsundermanagementbyusingKlaff’spioneeringapproachestoraisingcapitalandincorporatingneuroscienceintoitscapitalmarketsprograms.HeisaspecialistinfinancialmodelingandthecodeveloperofVelocity,acapitalmarketsproductthathasraisedmorethan$100millionofprivateequityandventurecapital. Section1:TheProblem;
Chapter1.WhyThisBookCanHelpYou;
Chapter2.ThisisYourBrain,ThisisYourBrainDuringaPitch;
Chapter3.TheStrongMethod;
SectionII:TheSolution;
Chapter4.SettingandOwningtheFrame;
Chapter5.TellingtheStory;
Chapter6.RevealingIntrigueandBuildingNovelty;
Chapter7.OfferingthePrize;
Chapter8.NailingtheHookpoint;
Chapter9.GettingaDecision;
SectionIII:TheBenefit;
Chapter10.WhatthePerfectPitchLooksLike;
Chapter11.YouarenowoneoftheBest
OrenKlaffisDirectorofCapitalMarketsfortheinvestmentbankIntersectionCapital,whereheraisestensofmillionsofdollarsfrominvestorsandinstitutions.IntersectionCapitalhasgrownto$250millionofassetsundermanagementbyusingKlaff’spioneeringapproachestoraisingcapitalandincorporatingneuroscienceintoitscapitalmarketsprograms.HeisaspecialistinfinancialmodelingandthecodeveloperofVelocity,acapitalmarketsproductthathasraisedmorethan$100millionofprivateequityandventurecapital.
内容简介:
ADVANCEPRAISEFORTHEPITCHANYTHINGFORMULA:

“Fast,funandimmenselypractical.”

—JOESULLIVAN,Founder,Flextronics

“MoveoverNeilStraussandgametheory.PitchAnythingrevealsthenextbigthinginsocialdynamics:gameforbusiness.”

—JOSHWHITFORD,Founder,EchelonMedia

“Whatdosupermodelsandventurecapitalistshaveincommon?

Theyhearhundredsofpitchesayear.PitchAnythingmakessureyougetthenod(orwink)youdeserve.”

—RALPHCRAM,Investor

“PitchAnythingoffersanewmethodthatwilldifferentiateyoufromtherestofthepack.”

—JASONJONES,SeniorVicePresident,JonesLangLaSalle

“Ifyouwanttopitchaproduct,raisemoney,orcloseadeal,readPitchAnythingandputitsprinciplestowork.”

—STEVENWALDMAN,PrincipalandFounder,SpectrumCapital

“PitchAnythingopenedmyeyestowhatIhadbeenmissinginmypresentationsandbusinessinteractions.”

—LOUIEUCCIFERRI,President,RegentCapitalGroup

“IuseOren’suniquestrategiestoselldeals,raisemoney,andhandletoughsituations.”

—TAYLORGARRETT,VicePresident,WhiteCap

“Acounter-intuitivemethodthatworks.”

—JAYGOYAL,CEO,SumOpti

AbouttheBook:

Whenitcomestodeliveringapitch,OrenKlaffhasunparalleledcredentials.Overthepast13years,hehasusedhisone-of-a-kindmethodtoraisemorethan$400million—andnow,forthefirsttime,hedescribeshisformulatohelpyoudeliverawinningpitchinanybusinesssituation.

Whetheryou’resellingideastoinvestors,pitchingaclientfornewbusiness,orevennegotiatingforahighersalary,PitchAnythingwilltransformthewayyoupositionyourideas.

AccordingtoKlaff,creatingandpresentingagreatpitchisn’tanart—it’sasimplescience.Applyingthelatestfindingsinthefieldofneuroeconomics,whilesharingeye-openingstoriesofhismethodinaction,Klaffdescribeshowthebrainmakesdecisionsandrespondstopitches.Withthisinformation,you’llremainincompletecontrolofeverystageofthepitchprocess.

PitchAnythingintroducestheexclusiveSTRONGmethodofpitching,whichcanbeputtouseimmediately:

SettingtheFrame

TellingtheStory

RevealingtheIntrigue

OfferingthePrize

NailingtheHookpoint

GettingaDecision

Onetrulygreatpitchcanimproveyourcareer,makeyoualotofmoney—andevenchangeyourlife.Successisdependentonthemethodyouuse,nothowhardyoutry.“Bettermethod,moremoney,”Klaffsays.“Muchbettermethod,muchmoremoney.”Klaffisthebestinthebusinessbecausehismethodismuchbetterthananyoneelse’s.Andnowit’syours.

Applythetacticsandstrategiesoutlinedin

PitchAnythingtoengageandpersuadeyouraudience—andyou’llhavemorefundingandsupportthanyoueverthoughtpossible.
作者简介:
OrenKlaffisDirectorofCapitalMarketsfortheinvestmentbankIntersectionCapital,whereheraisestensofmillionsofdollarsfrominvestorsandinstitutions.IntersectionCapitalhasgrownto$250millionofassetsundermanagementbyusingKlaff’spioneeringapproachestoraisingcapitalandincorporatingneuroscienceintoitscapitalmarketsprograms.HeisaspecialistinfinancialmodelingandthecodeveloperofVelocity,acapitalmarketsproductthathasraisedmorethan$100millionofprivateequityandventurecapital.
目录:
Section1:TheProblem;
Chapter1.WhyThisBookCanHelpYou;
Chapter2.ThisisYourBrain,ThisisYourBrainDuringaPitch;
Chapter3.TheStrongMethod;
SectionII:TheSolution;
Chapter4.SettingandOwningtheFrame;
Chapter5.TellingtheStory;
Chapter6.RevealingIntrigueandBuildingNovelty;
Chapter7.OfferingthePrize;
Chapter8.NailingtheHookpoint;
Chapter9.GettingaDecision;
SectionIII:TheBenefit;
Chapter10.WhatthePerfectPitchLooksLike;
Chapter11.YouarenowoneoftheBest
OrenKlaffisDirectorofCapitalMarketsfortheinvestmentbankIntersectionCapital,whereheraisestensofmillionsofdollarsfrominvestorsandinstitutions.IntersectionCapitalhasgrownto$250millionofassetsundermanagementbyusingKlaff’spioneeringapproachestoraisingcapitalandincorporatingneuroscienceintoitscapitalmarketsprograms.HeisaspecialistinfinancialmodelingandthecodeveloperofVelocity,acapitalmarketsproductthathasraisedmorethan$100millionofprivateequityandventurecapital.

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Pitch Anything：An Innovative Method for Presenting, Persuading, and Winning the Deal

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