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NumbersRuleYourWorld:TheHiddenInfluenceofProbabilityandStatisticsonEverythingYouDo

作者: Kaiser Fung （冯启思）著

出版社: Mcgraw-Hill

出版时间: 2010-01

ISBN: 9780071626538

定价: 220.40

装帧: 精装

纸张: 胶版纸

页数: 224页

正文语种: 英语

分类: 外文古旧书>英文书>经济

Statistician and blogger Kaiser Fung is your guide inside the hidden world of facts and figures-the ones that affect you every day, in every way.
These are the statistics that rule your life, your job, your commute, your vacation, your food, your health, your money, and your success. They govern how engineers calculate your quality of living, how corporations determine your wants, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life.
　　《数据统治世界：如何在数据统计中挖掘商机与做出决策》将改变我们利用数据的方式。揭示5大统计式思维，让你可以解决在商业、金融、科学、公共卫生以及犯罪调查中遇到的难题！
　　他用难以胜数的来自真实世界的例子，为我们展现了统计学在日常生活中的实际应用，以一种简单、务实、无限娱乐性的方式为您解释了数据所具有的神秘力量。
　　游人如织的迪士尼是如何管理排队等候时间的？高速公路为什么要修建缓行匝道？服用兴奋剂的运动员在被揭穿之前是如何制造出几十次干净的药检结果的？即使拥有海量的股票数据和公司财报信息，为什么大部分人还是不能在投资中所向披靡？为何不同的人有不同的保险费率，信用评分又是如何运作的？当传染病暴发的时候，科学家是如何帮我们找到感染源头，保证我们的安全的？统计学家为何不怕飞机失事，但也不相信能够中奖的彩票？十个精彩纷呈的故事，带你领略数据的别样魅力。 Kaiser Fung is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. His blog, "Junk Charts," pioneered the genre of critically examining data and graphics in the mass media. Since 2005, "Junk Charts" has received rave reviews from Science magazine, the Guardian, Yahoo!, and Stanford University Libraries. He is an adjunct professor at New York University where he teaches practical statistics to professionals, and holds statistics, business, and engineering degrees from Cambridge, Harvard, and Princeton Universities. Fung is also a fellow of the Royal Statistics Society.

　　（美国）冯启思（Kaiser Fung），纽约大学统计学教授，先后毕业于剑桥大学、哈佛大学和普林斯顿大学。视频分享网站Vimeo商业智能分析副总裁，在市场营销和广告业务中，拥有超过15年应用统计学的经验，曾任职于美国天狼星卫星广播公司、美国运通公司、[x+1]公司、Exodus通信公司、美国圣思网络公司等知名企业。
　　广受赞誉的人气博客“垃圾图表”（Junkcharts.typepad.com）作者，率先就大众传媒领域的数据和图表进行了重要研究。 Acknowledgments vii
Introduction ix
1 Fast Passes Slow Merges 1
The Discontent of Being Averaged
2 Bagged Spinach Bad Score 25
The Virtue of Being Wrong
3 Item Bank Risk Pool 63
The Dilemma of Being Together
4 Timid Testers Magic Lassos 95
The Sway of Being Asymmetric
5 Jet Crashes Jackpots 137
The Power of Being Impossible
Conclusion 155
Notes 183
Index 205
内容简介:
Statistician and blogger Kaiser Fung is your guide inside the hidden world of facts and figures-the ones that affect you every day, in every way.
These are the statistics that rule your life, your job, your commute, your vacation, your food, your health, your money, and your success. They govern how engineers calculate your quality of living, how corporations determine your wants, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life.
　　《数据统治世界：如何在数据统计中挖掘商机与做出决策》将改变我们利用数据的方式。揭示5大统计式思维，让你可以解决在商业、金融、科学、公共卫生以及犯罪调查中遇到的难题！
　　他用难以胜数的来自真实世界的例子，为我们展现了统计学在日常生活中的实际应用，以一种简单、务实、无限娱乐性的方式为您解释了数据所具有的神秘力量。
　　游人如织的迪士尼是如何管理排队等候时间的？高速公路为什么要修建缓行匝道？服用兴奋剂的运动员在被揭穿之前是如何制造出几十次干净的药检结果的？即使拥有海量的股票数据和公司财报信息，为什么大部分人还是不能在投资中所向披靡？为何不同的人有不同的保险费率，信用评分又是如何运作的？当传染病暴发的时候，科学家是如何帮我们找到感染源头，保证我们的安全的？统计学家为何不怕飞机失事，但也不相信能够中奖的彩票？十个精彩纷呈的故事，带你领略数据的别样魅力。
作者简介:
Kaiser Fung is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. His blog, "Junk Charts," pioneered the genre of critically examining data and graphics in the mass media. Since 2005, "Junk Charts" has received rave reviews from Science magazine, the Guardian, Yahoo!, and Stanford University Libraries. He is an adjunct professor at New York University where he teaches practical statistics to professionals, and holds statistics, business, and engineering degrees from Cambridge, Harvard, and Princeton Universities. Fung is also a fellow of the Royal Statistics Society.

　　（美国）冯启思（Kaiser Fung），纽约大学统计学教授，先后毕业于剑桥大学、哈佛大学和普林斯顿大学。视频分享网站Vimeo商业智能分析副总裁，在市场营销和广告业务中，拥有超过15年应用统计学的经验，曾任职于美国天狼星卫星广播公司、美国运通公司、[x+1]公司、Exodus通信公司、美国圣思网络公司等知名企业。
　　广受赞誉的人气博客“垃圾图表”（Junkcharts.typepad.com）作者，率先就大众传媒领域的数据和图表进行了重要研究。
目录:
Acknowledgments vii
Introduction ix
1 Fast Passes Slow Merges 1
The Discontent of Being Averaged
2 Bagged Spinach Bad Score 25
The Virtue of Being Wrong
3 Item Bank Risk Pool 63
The Dilemma of Being Together
4 Timid Testers Magic Lassos 95
The Sway of Being Asymmetric
5 Jet Crashes Jackpots 137
The Power of Being Impossible
Conclusion 155
Notes 183
Index 205

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NumbersRuleYourWorld:TheHiddenInfluenceofProbabilityandStatisticsonEverythingYouDo

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