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Story Factor

Story Factor

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作者: Annette Simmons 著

出版社: Little Brown UK

出版时间: 2006-04

版次: 1

ISBN: 9780465078073

定价: 146.00

装帧: 平装

开本: 大32开

纸张: 胶版纸

页数: 299页

分类: 外文古旧书>英文书>经济

3人买过

　　This is a modern classic revised and updated: How the age-oldart of storytelling can transform the way we communicate - and theway we do business? In "The Story Factor", Annette Simmons remindsus that the oldest tool of influence is also the most powerful.Over one hundred stories drawn from the front lines of business andgovernment, as well as myths, fables and parables from around theworld, illustrate how story can be used to persuade, motivate andinspire in ways that cold facts, bullet points and directivescan't. These stories combined with practical storytellingtechniques show anyone how to become a more effective communicator.From 'who I am' to 'I-know-what-you're-thinking', Simmonsidentifies the six stories you need to know how to tell anddemonstrates how they can be applied. Through the words, gestures,tone and rhythm of story you can captivate any audiencesimultaneously construct a believable picture for your ideas andgoals. In this hyper-competitive, techno-centric andresults-oriented environment, it is easy to forget that allorganizations are social systems and that work is personal.Learning to tap into the personal element through story gives you akey to the social system. Alignment improves, problems get solved,group decisions are easier to make, and trust develops in ways andin places you might never think possible. 　　Annette Simmons is founder of Group Process Consulting,specializing in helping organizations build more collaborativebehaviours for bottom-line results. A popular speaker, communityactivist and author of Territorial Games and A Safe Place forTruths, she lives in North Carolina, USA.
内容简介:
　　This is a modern classic revised and updated: How the age-oldart of storytelling can transform the way we communicate - and theway we do business? In "The Story Factor", Annette Simmons remindsus that the oldest tool of influence is also the most powerful.Over one hundred stories drawn from the front lines of business andgovernment, as well as myths, fables and parables from around theworld, illustrate how story can be used to persuade, motivate andinspire in ways that cold facts, bullet points and directivescan't. These stories combined with practical storytellingtechniques show anyone how to become a more effective communicator.From 'who I am' to 'I-know-what-you're-thinking', Simmonsidentifies the six stories you need to know how to tell anddemonstrates how they can be applied. Through the words, gestures,tone and rhythm of story you can captivate any audiencesimultaneously construct a believable picture for your ideas andgoals. In this hyper-competitive, techno-centric andresults-oriented environment, it is easy to forget that allorganizations are social systems and that work is personal.Learning to tap into the personal element through story gives you akey to the social system. Alignment improves, problems get solved,group decisions are easier to make, and trust develops in ways andin places you might never think possible.
作者简介:
　　Annette Simmons is founder of Group Process Consulting,specializing in helping organizations build more collaborativebehaviours for bottom-line results. A popular speaker, communityactivist and author of Territorial Games and A Safe Place forTruths, she lives in North Carolina, USA.

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