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How We Decide

How We Decide
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作者: 著
出版社: Houghton Mifflin Co
2009-02
版次: 1
ISBN: 9780618620111
定价: 183.60
装帧: 精装
开本: 其他
纸张: 其他
页数: 302页
正文语种: 英语
分类: 外文原版>英文书>经济
  • ThefirstbooktousetheunexpecteddiscoveriesofneurosciencetohelpusmakethebestdecisionsSincePlato,philosophershavedescribedthedecision-makingprocessaseitherrationaloremotional:wecarefullydeliberate,orwe“blink”andgowithourgut.Butasscientistsbreakopenthemind’sblackboxwiththelatesttoolsofneuroscience,they’rediscoveringthatthisisnothowthemindworks.Ourbestdecisionsareafinelytunedblendofbothfeelingandreason—andtheprecisemixdependsonthesituation.Whenbuyingahouse,forexample,it’sbesttoletourunconsciousmulloverthemanyvariables.Butwhenwe’repickingastock,intuitionoftenleadsusastray.Thetrickistodeterminewhentousethedifferentpartsofthebrain,andtodothis,weneedtothinkharder(andsmarter)abouthowwethink.JonahLehrerarmsuswiththetoolsweneed,drawingoncutting-edgeresearchaswellasthereal-worldexperiencesofawiderangeof“deciders”—fromairplanepilotsandhedgefundinvestorstoserialkillersandpokerplayers.Lehrershowshowpeoplearetakingadvantageofthenewsciencetomakebettertelevisionshows,winmorefootballgames,andimprovemilitaryintelligence.Hisgoalistoanswertwoquestionsthatareofinteresttojustaboutanyone,fromCEOstofirefighters:Howdoesthehumanmindmakedecisions?Andhowcanwemakethosedecisionsbetter? JonahLehreriseditoratlargeforSeedmagazineandtheauthorofProustWasaNeuroscientist(2007)andHowWeDecide(February2009).AgraduateofColumbiaUniversityandaRhodesScholar,LehrerhasworkedinthelabofNobelPrizewinningneuroscientistEricKandelandhaswrittenfortheNewYorker,Wired,BostonGlobe,WashingtonPost,andNature,andwritesahighlyregardedblog,TheFrontalCortex.LehreralsocommentatesforNPRsRadioLab.
  • 内容简介:
    ThefirstbooktousetheunexpecteddiscoveriesofneurosciencetohelpusmakethebestdecisionsSincePlato,philosophershavedescribedthedecision-makingprocessaseitherrationaloremotional:wecarefullydeliberate,orwe“blink”andgowithourgut.Butasscientistsbreakopenthemind’sblackboxwiththelatesttoolsofneuroscience,they’rediscoveringthatthisisnothowthemindworks.Ourbestdecisionsareafinelytunedblendofbothfeelingandreason—andtheprecisemixdependsonthesituation.Whenbuyingahouse,forexample,it’sbesttoletourunconsciousmulloverthemanyvariables.Butwhenwe’repickingastock,intuitionoftenleadsusastray.Thetrickistodeterminewhentousethedifferentpartsofthebrain,andtodothis,weneedtothinkharder(andsmarter)abouthowwethink.JonahLehrerarmsuswiththetoolsweneed,drawingoncutting-edgeresearchaswellasthereal-worldexperiencesofawiderangeof“deciders”—fromairplanepilotsandhedgefundinvestorstoserialkillersandpokerplayers.Lehrershowshowpeoplearetakingadvantageofthenewsciencetomakebettertelevisionshows,winmorefootballgames,andimprovemilitaryintelligence.Hisgoalistoanswertwoquestionsthatareofinteresttojustaboutanyone,fromCEOstofirefighters:Howdoesthehumanmindmakedecisions?Andhowcanwemakethosedecisionsbetter?
  • 作者简介:
    JonahLehreriseditoratlargeforSeedmagazineandtheauthorofProustWasaNeuroscientist(2007)andHowWeDecide(February2009).AgraduateofColumbiaUniversityandaRhodesScholar,LehrerhasworkedinthelabofNobelPrizewinningneuroscientistEricKandelandhaswrittenfortheNewYorker,Wired,BostonGlobe,WashingtonPost,andNature,andwritesahighlyregardedblog,TheFrontalCortex.LehreralsocommentatesforNPRsRadioLab.
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