Designing Brand Identity: An Essential Guide for the Whole Branding Team[设计品牌标识,第4版]

Designing Brand Identity: An Essential Guide for the Whole Branding Team[设计品牌标识,第4版]
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作者:
出版社: Wiley
2012-10
版次: 4
ISBN: 9781118099209
定价: 355.60
装帧: 精装
开本: 其他
纸张: 其他
页数: 336页
正文语种: 英语
1人买过
  • Arevisedneweditionofthebestsellingtoolkitforcreating,building,andmaintainingastrongbrandFromresearchandanalysisthroughbrandstrategy,designdevelopmentthroughapplicationdesign,andidentitystandardsthroughlaunchandgovernance,DesigningBrandIdentity,FourthEditionoffersbrandmanagers,marketers,anddesignersaproven,universalfive-phaseprocessforcreatingandimplementingeffectivebrandidentity.Enrichedbynewcasestudiesshowcasingsuccessfulworld-classbrands,thisFourthEditionbringsreadersuptodatewithadetailedlookatthelatesttrendsinbranding,includingsocialnetworks,mobiledevices,globalmarkets,apps,video,andvirtualbrands.Featuresmorethan30all-newcasestudiesshowingbestpracticesandworld-classUpdatedtoincludemorethan35percentnewmaterialOffersaproven,universalfive-phaseprocessandmethodologyforcreatingandimplementingeffectivebrandidentity. AlinaWheelerisabrandingconsultantandauthor.Herbusinessismanagingperception,herserviceisstrategicimagination,andherpassionisbranding.Sheusesanengagingprocesstoachievebrandclarity,revitalizebrands,andre-energizecollaborators.DesigningBrandIdentityhasbeentranslatedintoChinese,Korean,Polish,Portuguese,Russian,andVietnamese.WheelerhasalsocoauthoredBrandAtlas:BrandingIntelligenceMadeVisible.
  • 内容简介:
    Arevisedneweditionofthebestsellingtoolkitforcreating,building,andmaintainingastrongbrandFromresearchandanalysisthroughbrandstrategy,designdevelopmentthroughapplicationdesign,andidentitystandardsthroughlaunchandgovernance,DesigningBrandIdentity,FourthEditionoffersbrandmanagers,marketers,anddesignersaproven,universalfive-phaseprocessforcreatingandimplementingeffectivebrandidentity.Enrichedbynewcasestudiesshowcasingsuccessfulworld-classbrands,thisFourthEditionbringsreadersuptodatewithadetailedlookatthelatesttrendsinbranding,includingsocialnetworks,mobiledevices,globalmarkets,apps,video,andvirtualbrands.Featuresmorethan30all-newcasestudiesshowingbestpracticesandworld-classUpdatedtoincludemorethan35percentnewmaterialOffersaproven,universalfive-phaseprocessandmethodologyforcreatingandimplementingeffectivebrandidentity.
  • 作者简介:
    AlinaWheelerisabrandingconsultantandauthor.Herbusinessismanagingperception,herserviceisstrategicimagination,andherpassionisbranding.Sheusesanengagingprocesstoachievebrandclarity,revitalizebrands,andre-energizecollaborators.DesigningBrandIdentityhasbeentranslatedintoChinese,Korean,Polish,Portuguese,Russian,andVietnamese.WheelerhasalsocoauthoredBrandAtlas:BrandingIntelligenceMadeVisible.
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