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The Upside of Irrationality: The Unexpected Benefits of Defying Logic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

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作者: Dan Ariely 著

出版社: HarperCollins US

出版时间: 2011-05

ISBN: 9780061995040

定价: 149.30

装帧: 平装

开本: 其他

纸张: 其他

页数: 368页

正文语种: 英语

丛书: P.S.

分类: 外文古旧书>英文书>经济

2人买过

BehavioraleconomistandNewYorkTimesbestsellingauthorofPredictablyIrrationalDanArielyreturnstoofferamuch-neededtakeontheirrationaldecisionsthatinfluenceourdatinglives,ourworkplaceexperiences,andourgeneralbehaviour,upcloseandpersonal.InTheUpsideofIrrationality,behavioraleconomistDanArielywillexplorethemanywaysinwhichourbehaviouroftenleadsusastrayintermsofourromanticrelationships,ourexperiencesintheworkplace,andourtemptationstocheat.Blendingeverydayexperiencewithgroundbreakingresearch,Arielyexplainshowexpectations,emotions,socialnormsandotherinvisible,seeminglyillogicalforcesskewourreasoningabilities.AmongthetopicsDanexploresare:/Whatwethinkwillmakeushappyandwhatreallymakesushappy;/Howwelearntolovetheoneswearewith;/Whyonlinedatingdoesn'twork,andhowwecanimproveonit;/Whylearningmoreaboutpeoplemakeuslikethemless;/WhylargebonusescanmakeCEOslessproductive;/Howtoreallymotivatepeopleatwork;/Whybaddirectionscanhelpus;/Howwefallinlovewithourideas;/Howwearemotivatedbyrevenge;and/Whatmotivatesustocheat.DrawingonthesameexperimentalmethodsthatmadePredictablyIrrationalsuchahit,Danwillemphasizetheimportantrolethatirrationalityplaysinourday-to-daydecisionmaking--notjustinourfinancialmarketplace,butinthemosthiddenaspectsofourlives. DanArielyistheJamesB.DukeProfessorofPsychologyandBehavioralEconomicsatDukeUniversity,withappointmentsattheFuquaSchoolofBusiness,theCenterforCognitiveNeuroscience,theDepartmentofEconomics,andtheSchoolofMedicine.DanearnedonePhDincognitivepsychologyandanotherPhDinbusinessadministration.HeisthefounderanddirectoroftheCenterforAdvancedHindsight.Hisworkhasbeenfeaturedinmanyoutlets,includingTheNewYorkTimes,TheWallStreetJournal,TheWashingtonPost,TheBostonGlobe,andothers.HelivesinDurham,NorthCarolina,withhiswife,Sumi,andtheirtwocreativechildren,AmitandNeta.
内容简介:
BehavioraleconomistandNewYorkTimesbestsellingauthorofPredictablyIrrationalDanArielyreturnstoofferamuch-neededtakeontheirrationaldecisionsthatinfluenceourdatinglives,ourworkplaceexperiences,andourgeneralbehaviour,upcloseandpersonal.InTheUpsideofIrrationality,behavioraleconomistDanArielywillexplorethemanywaysinwhichourbehaviouroftenleadsusastrayintermsofourromanticrelationships,ourexperiencesintheworkplace,andourtemptationstocheat.Blendingeverydayexperiencewithgroundbreakingresearch,Arielyexplainshowexpectations,emotions,socialnormsandotherinvisible,seeminglyillogicalforcesskewourreasoningabilities.AmongthetopicsDanexploresare:/Whatwethinkwillmakeushappyandwhatreallymakesushappy;/Howwelearntolovetheoneswearewith;/Whyonlinedatingdoesn'twork,andhowwecanimproveonit;/Whylearningmoreaboutpeoplemakeuslikethemless;/WhylargebonusescanmakeCEOslessproductive;/Howtoreallymotivatepeopleatwork;/Whybaddirectionscanhelpus;/Howwefallinlovewithourideas;/Howwearemotivatedbyrevenge;and/Whatmotivatesustocheat.DrawingonthesameexperimentalmethodsthatmadePredictablyIrrationalsuchahit,Danwillemphasizetheimportantrolethatirrationalityplaysinourday-to-daydecisionmaking--notjustinourfinancialmarketplace,butinthemosthiddenaspectsofourlives.
作者简介:
DanArielyistheJamesB.DukeProfessorofPsychologyandBehavioralEconomicsatDukeUniversity,withappointmentsattheFuquaSchoolofBusiness,theCenterforCognitiveNeuroscience,theDepartmentofEconomics,andtheSchoolofMedicine.DanearnedonePhDincognitivepsychologyandanotherPhDinbusinessadministration.HeisthefounderanddirectoroftheCenterforAdvancedHindsight.Hisworkhasbeenfeaturedinmanyoutlets,includingTheNewYorkTimes,TheWallStreetJournal,TheWashingtonPost,TheBostonGlobe,andothers.HelivesinDurham,NorthCarolina,withhiswife,Sumi,andtheirtwocreativechildren,AmitandNeta.

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic

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