The Upside of Irrationality: The Unexpected Benefits of Defying Logic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic
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作者:
出版社: HarperCollins US
2011-05
ISBN: 9780061995040
定价: 149.30
装帧: 平装
开本: 其他
纸张: 其他
页数: 368页
正文语种: 英语
丛书: P.S.
  • BehavioraleconomistandNewYorkTimesbestsellingauthorofPredictablyIrrationalDanArielyreturnstoofferamuch-neededtakeontheirrationaldecisionsthatinfluenceourdatinglives,ourworkplaceexperiences,andourgeneralbehaviour,upcloseandpersonal.InTheUpsideofIrrationality,behavioraleconomistDanArielywillexplorethemanywaysinwhichourbehaviouroftenleadsusastrayintermsofourromanticrelationships,ourexperiencesintheworkplace,andourtemptationstocheat.Blendingeverydayexperiencewithgroundbreakingresearch,Arielyexplainshowexpectations,emotions,socialnormsandotherinvisible,seeminglyillogicalforcesskewourreasoningabilities.AmongthetopicsDanexploresare:/Whatwethinkwillmakeushappyandwhatreallymakesushappy;/Howwelearntolovetheoneswearewith;/Whyonlinedatingdoesn'twork,andhowwecanimproveonit;/Whylearningmoreaboutpeoplemakeuslikethemless;/WhylargebonusescanmakeCEOslessproductive;/Howtoreallymotivatepeopleatwork;/Whybaddirectionscanhelpus;/Howwefallinlovewithourideas;/Howwearemotivatedbyrevenge;and/Whatmotivatesustocheat.DrawingonthesameexperimentalmethodsthatmadePredictablyIrrationalsuchahit,Danwillemphasizetheimportantrolethatirrationalityplaysinourday-to-daydecisionmaking--notjustinourfinancialmarketplace,butinthemosthiddenaspectsofourlives. DanArielyistheJamesB.DukeProfessorofPsychologyandBehavioralEconomicsatDukeUniversity,withappointmentsattheFuquaSchoolofBusiness,theCenterforCognitiveNeuroscience,theDepartmentofEconomics,andtheSchoolofMedicine.DanearnedonePhDincognitivepsychologyandanotherPhDinbusinessadministration.HeisthefounderanddirectoroftheCenterforAdvancedHindsight.Hisworkhasbeenfeaturedinmanyoutlets,includingTheNewYorkTimes,TheWallStreetJournal,TheWashingtonPost,TheBostonGlobe,andothers.HelivesinDurham,NorthCarolina,withhiswife,Sumi,andtheirtwocreativechildren,AmitandNeta.
  • 内容简介:
    BehavioraleconomistandNewYorkTimesbestsellingauthorofPredictablyIrrationalDanArielyreturnstoofferamuch-neededtakeontheirrationaldecisionsthatinfluenceourdatinglives,ourworkplaceexperiences,andourgeneralbehaviour,upcloseandpersonal.InTheUpsideofIrrationality,behavioraleconomistDanArielywillexplorethemanywaysinwhichourbehaviouroftenleadsusastrayintermsofourromanticrelationships,ourexperiencesintheworkplace,andourtemptationstocheat.Blendingeverydayexperiencewithgroundbreakingresearch,Arielyexplainshowexpectations,emotions,socialnormsandotherinvisible,seeminglyillogicalforcesskewourreasoningabilities.AmongthetopicsDanexploresare:/Whatwethinkwillmakeushappyandwhatreallymakesushappy;/Howwelearntolovetheoneswearewith;/Whyonlinedatingdoesn'twork,andhowwecanimproveonit;/Whylearningmoreaboutpeoplemakeuslikethemless;/WhylargebonusescanmakeCEOslessproductive;/Howtoreallymotivatepeopleatwork;/Whybaddirectionscanhelpus;/Howwefallinlovewithourideas;/Howwearemotivatedbyrevenge;and/Whatmotivatesustocheat.DrawingonthesameexperimentalmethodsthatmadePredictablyIrrationalsuchahit,Danwillemphasizetheimportantrolethatirrationalityplaysinourday-to-daydecisionmaking--notjustinourfinancialmarketplace,butinthemosthiddenaspectsofourlives.
  • 作者简介:
    DanArielyistheJamesB.DukeProfessorofPsychologyandBehavioralEconomicsatDukeUniversity,withappointmentsattheFuquaSchoolofBusiness,theCenterforCognitiveNeuroscience,theDepartmentofEconomics,andtheSchoolofMedicine.DanearnedonePhDincognitivepsychologyandanotherPhDinbusinessadministration.HeisthefounderanddirectoroftheCenterforAdvancedHindsight.Hisworkhasbeenfeaturedinmanyoutlets,includingTheNewYorkTimes,TheWallStreetJournal,TheWashingtonPost,TheBostonGlobe,andothers.HelivesinDurham,NorthCarolina,withhiswife,Sumi,andtheirtwocreativechildren,AmitandNeta.
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