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How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and change the world

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and change the world
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作者: 著
出版社: Thames & Hudson Ltd
2015-09
ISBN: 9780500518267
定价: 507.90
装帧: 精装
开本: 其他
纸张: 其他
页数: 320页
分类: 外文古旧书>英文书>艺术
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  • Thisisamonograph,manualandmanifestobyoneoftheworld'sleadinggraphicdesigners.ProtegeofdesignlegendMassimoVignelliandpartnerintheNewYorkofficeoftheinternationaldesignfirmPentagram,MichaelBieruthashadoneofthemostvariedcareersofanylivinggraphicdesigner.The35projectsBierutpresentsinthisbookillustratethebreadthofactivitythatgraphicdesignencompassestoday,hisgoalbeingtodemonstratenotasingleideology,buttheenthusiasticallyeclecticapproachthathasbeenahallmarkofhiscareer.EachprojectistoldinBierut'sownentertainingvoiceandshownthroughhistoricimages,preliminarydrawings(includingfull-sizereproductionsofthenotebookshehasmaintainedforover30years),workingmodelsandrejectedalternatives,aswellasthefinishedwork.Alongtheway,heprovidesinsightsintothecreativeprocess,hisworkinglife,hisrelationshipwithclients,andthestrugglesthatanydesignprofessionalfacesinbringinginnovativeideastotheworld.Inspiring,informativeandauthoritative,Howto...issettobethebibleofgraphicdesignideas.
  • 内容简介:
    Thisisamonograph,manualandmanifestobyoneoftheworld'sleadinggraphicdesigners.ProtegeofdesignlegendMassimoVignelliandpartnerintheNewYorkofficeoftheinternationaldesignfirmPentagram,MichaelBieruthashadoneofthemostvariedcareersofanylivinggraphicdesigner.The35projectsBierutpresentsinthisbookillustratethebreadthofactivitythatgraphicdesignencompassestoday,hisgoalbeingtodemonstratenotasingleideology,buttheenthusiasticallyeclecticapproachthathasbeenahallmarkofhiscareer.EachprojectistoldinBierut'sownentertainingvoiceandshownthroughhistoricimages,preliminarydrawings(includingfull-sizereproductionsofthenotebookshehasmaintainedforover30years),workingmodelsandrejectedalternatives,aswellasthefinishedwork.Alongtheway,heprovidesinsightsintothecreativeprocess,hisworkinglife,hisrelationshipwithclients,andthestrugglesthatanydesignprofessionalfacesinbringinginnovativeideastotheworld.Inspiring,informativeandauthoritative,Howto...issettobethebibleofgraphicdesignideas.
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