涉外企业管理实务(英文版)

涉外企业管理实务(英文版)
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作者:
出版社: 对外经济贸易大学出版社
2015-08
版次: 1
ISBN: 9787566313676
定价: 28.00
装帧: 平装
开本: 16开
纸张: 胶版纸
页数: 184页
字数: 283千字
正文语种: 英语
  •   《涉外企业管理实务(英文版)》详细讲授了涉外企业经营财务管理的理论与实践,结合典型案例阐述如何根据不同的社会、文化环境,科学有效的实施跨国经营财务管理;如何进行整体纳税策划;如何充分、合理的运用各种金融交易工具、信息、技术进行资源整合,加强财务管理,提升企业竞争力,适时有效的规避风险,获取效益,使您的企业在国际竞争中稳健、持续发展。 ModuleOneIntroductiontoForeign—RelatedCompanies
    Ⅰ.IntroductiontoForeign—RelatedCompanies
    1.Tuning—in
    2.Foreign—RelatedCompaniesandTheirDevelopments
    Ⅱ.FunctionalManagementofForeign—RelatedCompanies
    1.Tuning—in
    2.DifferentFunctionsinCompanies
    Ⅲ.ProceduresofEstablishingForeign—RelatedCompaniesinChina
    1.RequirementsofEstablishingJointVenturesandForeignCompaniesinChina
    2.ProceduresofEstablishingJointVenturesandForeignCompaniesinChina
    SupplementaryReadingHowChineseCompaniesGoAbroad
    案例分析及实训任务星巴克灵活的国际市场经营方式

    ModuleTwoStrategicManagement
    Ⅰ.WhatIsStrategicManagement?
    1.Tuning—in
    2.StrategicManagement
    Ⅱ.TasksofStrategicManagement
    1.DevelopingVisionandMissionStatements
    2.EstablishingObjectives
    3.ASituationalAnalysis
    4.Generate,EvaluateandSelectStrategies
    5.ImplementStrategies
    6.StrategyEvaluation
    案例分析及实训任务从卡夫食品有限公司战略看未来发展

    ModuleThreeHumanResourceManagement
    Ⅰ.IntroductiontoHumanResourceManagement
    1.Tuning—in
    2.HumanResourceManagement
    Ⅱ.TasksofHumanResourceManagement
    1.RecruitingEmployees
    2.TrainingEmployees
    3.Employees'PerformanceAppraisal
    4.EmployeeMovementManagement
    5.EstablishingEmployeeCompensationPlans
    6.DealingwithLaborRelations
    SupplementaryReadingManagingHumanResourceinInternationalBusiness
    案例分析及实训任务卓越亚马逊的“全员持股”

    ModuleFourMarketingManagement
    Ⅰ.IntroductiontoMarketing
    1.Tuning—in
    2.EvolvementofMarketing
    3.HolisticMarketing
    4.ProcessofMarketing
    Ⅱ.MainTasksofMarketing
    1.MarketingResearch
    2.EnvironmentandConsumerAnalysis
    3.MarketSegmentationandSelection
    4.ProductStrategy
    5.PricingStrategy
    6.DistributionStrategy
    7.Promotion
    SupplementaryReadingBrandStrategy
    案例分析及实训任务周大福:一线品牌三线突围——金字塔式产品体系,助攻下一个战略高地

    ModuleFiveOperationsManagement
    1.IntroductiontoOperationsManagement
    1.Tuning—in
    2.OperationsManagement
    Ⅱ.OperationsManagementinManufacturers
    1.Tuning—in
    2.LocationStrategy
    3.LayoutStrategy
    4.ProcurementManagement
    5.ProductionPlanning
    6.InventoryManagement
    7.Just—in—Time(JIT)ProductionandLeanProduction
    Ⅲ.OperationsDecisionsforCompaniesinServiceIndustry
    1.Tuning—in
    2.TheCharacteristicsofService
    3.OperationsDecisionsinServiceCompanies
    案例分析及实训任务顺丰速运:“收1派2”背后的流程再造
    案例分析及实训任务A快餐店的经营问题

    ModuleSixEnterpriseEthicsandSocialResponsibility
    Ⅰ.WhatIsBusinessEthicsandWhyIsItImportant?
    Ⅱ.WhatAretheMainEthicalProblemsinCommercialEnvironment
    1.EthicalProblemsinHRM
    2.EthicalProblemsinMarketing
    3.EthicalProblemsinAccounting
    4.EthicalProblemsinEnvironment
    5.EthicalProblemsinInternationalBusiness
    Ⅲ.ManagingBusinessEthicsandCorporateSocialResponsibility
    1.ManagingBusinessEthics
    2.CorporateSocialResponsibility
    案例分析及实训任务联想的“公益创投”
    参考文献
  • 内容简介:
      《涉外企业管理实务(英文版)》详细讲授了涉外企业经营财务管理的理论与实践,结合典型案例阐述如何根据不同的社会、文化环境,科学有效的实施跨国经营财务管理;如何进行整体纳税策划;如何充分、合理的运用各种金融交易工具、信息、技术进行资源整合,加强财务管理,提升企业竞争力,适时有效的规避风险,获取效益,使您的企业在国际竞争中稳健、持续发展。
  • 目录:
    ModuleOneIntroductiontoForeign—RelatedCompanies
    Ⅰ.IntroductiontoForeign—RelatedCompanies
    1.Tuning—in
    2.Foreign—RelatedCompaniesandTheirDevelopments
    Ⅱ.FunctionalManagementofForeign—RelatedCompanies
    1.Tuning—in
    2.DifferentFunctionsinCompanies
    Ⅲ.ProceduresofEstablishingForeign—RelatedCompaniesinChina
    1.RequirementsofEstablishingJointVenturesandForeignCompaniesinChina
    2.ProceduresofEstablishingJointVenturesandForeignCompaniesinChina
    SupplementaryReadingHowChineseCompaniesGoAbroad
    案例分析及实训任务星巴克灵活的国际市场经营方式

    ModuleTwoStrategicManagement
    Ⅰ.WhatIsStrategicManagement?
    1.Tuning—in
    2.StrategicManagement
    Ⅱ.TasksofStrategicManagement
    1.DevelopingVisionandMissionStatements
    2.EstablishingObjectives
    3.ASituationalAnalysis
    4.Generate,EvaluateandSelectStrategies
    5.ImplementStrategies
    6.StrategyEvaluation
    案例分析及实训任务从卡夫食品有限公司战略看未来发展

    ModuleThreeHumanResourceManagement
    Ⅰ.IntroductiontoHumanResourceManagement
    1.Tuning—in
    2.HumanResourceManagement
    Ⅱ.TasksofHumanResourceManagement
    1.RecruitingEmployees
    2.TrainingEmployees
    3.Employees'PerformanceAppraisal
    4.EmployeeMovementManagement
    5.EstablishingEmployeeCompensationPlans
    6.DealingwithLaborRelations
    SupplementaryReadingManagingHumanResourceinInternationalBusiness
    案例分析及实训任务卓越亚马逊的“全员持股”

    ModuleFourMarketingManagement
    Ⅰ.IntroductiontoMarketing
    1.Tuning—in
    2.EvolvementofMarketing
    3.HolisticMarketing
    4.ProcessofMarketing
    Ⅱ.MainTasksofMarketing
    1.MarketingResearch
    2.EnvironmentandConsumerAnalysis
    3.MarketSegmentationandSelection
    4.ProductStrategy
    5.PricingStrategy
    6.DistributionStrategy
    7.Promotion
    SupplementaryReadingBrandStrategy
    案例分析及实训任务周大福:一线品牌三线突围——金字塔式产品体系,助攻下一个战略高地

    ModuleFiveOperationsManagement
    1.IntroductiontoOperationsManagement
    1.Tuning—in
    2.OperationsManagement
    Ⅱ.OperationsManagementinManufacturers
    1.Tuning—in
    2.LocationStrategy
    3.LayoutStrategy
    4.ProcurementManagement
    5.ProductionPlanning
    6.InventoryManagement
    7.Just—in—Time(JIT)ProductionandLeanProduction
    Ⅲ.OperationsDecisionsforCompaniesinServiceIndustry
    1.Tuning—in
    2.TheCharacteristicsofService
    3.OperationsDecisionsinServiceCompanies
    案例分析及实训任务顺丰速运:“收1派2”背后的流程再造
    案例分析及实训任务A快餐店的经营问题

    ModuleSixEnterpriseEthicsandSocialResponsibility
    Ⅰ.WhatIsBusinessEthicsandWhyIsItImportant?
    Ⅱ.WhatAretheMainEthicalProblemsinCommercialEnvironment
    1.EthicalProblemsinHRM
    2.EthicalProblemsinMarketing
    3.EthicalProblemsinAccounting
    4.EthicalProblemsinEnvironment
    5.EthicalProblemsinInternationalBusiness
    Ⅲ.ManagingBusinessEthicsandCorporateSocialResponsibility
    1.ManagingBusinessEthics
    2.CorporateSocialResponsibility
    案例分析及实训任务联想的“公益创投”
    参考文献
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