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International Business: The Challenge of Global

International Business: The Challenge of Global

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作者: Donald A. 著 , J. Michael 著 , Michael S. Minor 著

出版社: Irwin/McGraw-Hill

ISBN: 9780077318833

定价: 4524.20

装帧: 精装

开本: 其他

纸张: 其他

页数: 682页

正文语种: 英语

分类: 外文古旧书>英文书>经济

International Business： The Challenge of Global Competition， 12th Edition， by Ball， Geringer， Minor and McNett continues to be the most current， objective and thorough treatment of International Business available for students. Enriched with maps， photos， and the most up-to-date world data， this text boasts the collective expertise of four authors with firsthand international business experience， specializing in international management， finance， law， global strategy， and marketing a claim no other text can make. In addition， each new copy of International Business， 12e includes access to CESIM an interactive IB simulation developed for industry professionals. Ball， et. al. is the only textbook on the market which features access to CESIM. Only Ball， Geringer， Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
内容简介:
International Business： The Challenge of Global Competition， 12th Edition， by Ball， Geringer， Minor and McNett continues to be the most current， objective and thorough treatment of International Business available for students. Enriched with maps， photos， and the most up-to-date world data， this text boasts the collective expertise of four authors with firsthand international business experience， specializing in international management， finance， law， global strategy， and marketing a claim no other text can make. In addition， each new copy of International Business， 12e includes access to CESIM an interactive IB simulation developed for industry professionals. Ball， et. al. is the only textbook on the market which features access to CESIM. Only Ball， Geringer， Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

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International Business: The Challenge of Global

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