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Competing Against Luck：The Story of Innovation and Customer Choice

Competing Against Luck：The Story of Innovation and Customer Choice

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作者: Clayton M. 著 , Taddy 著 , Karen 著 , David S. Duncan 著

出版社: HarperCollins

出版时间: 2016-10

ISBN: 9780062435613

定价: 256.10

装帧: 精装

开本: 其他

纸张: 其他

页数: 352页

正文语种: 英语

分类: 外文古旧书>英文书>经济

4人买过

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy， but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago， Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now， he goes further， offering powerful new insights. After years of research， Christensen has come to one critical conclusion： our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success， he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups， including Amazon， Intuit， Uber， Airbnb， and Chobani yogurt， to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service， any business can improve its innovation track record， creating products that customers not only want to hire， but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework， providing a comprehensive explanation of the theory and why it is predictive， how to use it in the real world—and， most importantly， how not to squander the insights it provides. CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.,,KAREN DILLON was editor of the Harvard Business Review until 2011. She is a graduate of Cornell University and Northwestern University’s Medill School of Journalism. In 2011 she was named by Ashoka as one of the world’s most influential and inspiring women.,,
内容简介:
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy， but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago， Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now， he goes further， offering powerful new insights. After years of research， Christensen has come to one critical conclusion： our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success， he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups， including Amazon， Intuit， Uber， Airbnb， and Chobani yogurt， to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service， any business can improve its innovation track record， creating products that customers not only want to hire， but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework， providing a comprehensive explanation of the theory and why it is predictive， how to use it in the real world—and， most importantly， how not to squander the insights it provides.
作者简介:
CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.,,KAREN DILLON was editor of the Harvard Business Review until 2011. She is a graduate of Cornell University and Northwestern University’s Medill School of Journalism. In 2011 she was named by Ashoka as one of the world’s most influential and inspiring women.,,

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Competing Against Luck: The Story of Innovation and Customer Choice 与运气竞争 : 关于创新与用户选择【含作者机打信函一封。英文版，精装初版第一次印刷】

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广东省广州市

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国内现货-【原版】Competing Against Luck《与运气竞争》《与运气竞争》是一本改变游戏规则的指南，探讨了成功创新的本质。通过“要做的工作”理论，作者揭示了理解客户的需求和愿望如何成为创造真正引起共鸣的产品和服务的关键。本书提供了关于创新的全新视角，为旨在在快速变化的环境中蓬勃发展的企业提供了可行的见解。

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福建省厦门市

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