The Personal MBA:Master the Art of Business

The Personal MBA
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作者:
出版社: Penguin Group (USA) Incorporated
2010-12
ISBN: 9781591843528
定价: 224.20
装帧: 精装
开本: 其他
纸张: 其他
页数: 416页
  • Masterthefundamentals,honeyourbusinessinstincts,andsaveafortuneintuition.
    Theconsensusisclear:MBAprogramsareawasteoftimeandmoney.Eventheeliteschoolsofferoutdatedassembly-lineeducationsaboutprofit-and-lossstatementsandPowerPointpresentations.Aftertwoyearsporingoversanitizedcasestudies,studentsareshuffledoffintomiddlemanagementtofindouthowbusinessreallyworks.
    JoshKaufmanhasmadeabusinessoutofdistillingthecoreprinciplesofbusinessanddeliveringthemquicklyandconciselytopeopleatallstagesoftheircareers.Hisbloghasintroducedhundredsofthousandsofreaderstothebestbusinessbooksandmostpowerfulbusinessconceptsofalltime.InThePersonalMBA,hesharestheessentialsofsales,marketing,negotiation,strategy,andmuchmore.
    Trueleadersaren'tmadebybusinessschools-theymakethemselves,seekingouttheknowledge,skills,andexperiencestheyneedtosucceed.Readthisbookandinoneweekyouwilllearntheprinciplesittakesmostpeoplealifetimetomaster.

  • 内容简介:
    Masterthefundamentals,honeyourbusinessinstincts,andsaveafortuneintuition.
    Theconsensusisclear:MBAprogramsareawasteoftimeandmoney.Eventheeliteschoolsofferoutdatedassembly-lineeducationsaboutprofit-and-lossstatementsandPowerPointpresentations.Aftertwoyearsporingoversanitizedcasestudies,studentsareshuffledoffintomiddlemanagementtofindouthowbusinessreallyworks.
    JoshKaufmanhasmadeabusinessoutofdistillingthecoreprinciplesofbusinessanddeliveringthemquicklyandconciselytopeopleatallstagesoftheircareers.Hisbloghasintroducedhundredsofthousandsofreaderstothebestbusinessbooksandmostpowerfulbusinessconceptsofalltime.InThePersonalMBA,hesharestheessentialsofsales,marketing,negotiation,strategy,andmuchmore.
    Trueleadersaren'tmadebybusinessschools-theymakethemselves,seekingouttheknowledge,skills,andexperiencestheyneedtosucceed.Readthisbookandinoneweekyouwilllearntheprinciplesittakesmostpeoplealifetimetomaster.

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