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第四次零售革命

作者: 王成荣著

出版社: 中国商务出版社

出版时间: 2019-08

版次: 1

ISBN: 9787510326950

定价: 60.00

装帧: 其他

开本: 16开

纸张: 胶版纸

分类: 经济

1人买过

本书为王成荣等著中文版专著《第四次零售革命——流通的变革与重构》之英文版。2013年12月王成荣教授首次提出 “第四次零售革命”概念，他认为继公认的以百货商店、连锁商店和超级市场出现为标志的三次零售革命之后，我们正在迎来“第四次零售革命”。第四次零售革命很难用一种新的零售业态来标识，它不仅推动了零售新业态的诞生，而且远远超越了这一层次，渗透到零售每一个细胞中，推动了每一种传统零售业态的变革，是一次零售全业态、全渠道的革命。由于此次零售革命是由经济危机、跨界竞争和技术革命同时引发的，动力强劲，影响深度与广度今非昔比。《第四次零售革命——流通的变革与重构》一书在国内首次系统研究了“第四次零售革命”的理论，全书共分十章，从零售革命的机遇与挑战、零售革命与互联网思维、信息技术与大数据、传统零售创新、金融创新等角度对“第四次零售革命”的产生、发展、趋势等进行了较全面深入的研究。 Wang

Chengrong, Doctor of Management in Huazhong University of Science and

Technology, Second-level Professor of Beijing College of Finance and Trade,

Doctoral Tutor of Capital University of Economics and Business, is a member of

G30, China’s top think tank in distribution. Mr. Wang enjoys special government

allowances from the State Council of the People’s Republic of China. He has

devoted himself to the research of distribution theory and brand management for

a long time. He has published 22 books on distribution modernization,

distribution soft power, new distribution power, brand value evaluation,

time-honored brand value and enterprise culture. He has presided over more than

20 projects commissioned by the National Social Science Fund and the

government, published more than 200 academic papers, and provided strategic

advisory services to more than 50 well-known enterprises. He has won many

awards, such as National Teaching Achievement Award, National Business and

Technology Progress Award, National Business Development Research Achievement

Award, Beijing Philosophy and Social Science Outstanding Achievement Award and

Chrematistics Award. III  Contents

Preface. 4

Chapter

Ⅰ  Opportunities and Challenges of the

Retail Revolution  7

1.    Ushering in the Fourth Retail Revolution. 7

2. The Motivation of the Fourth Retail

Revolution. 16

3. The Impact of the Fourth Retail Revolution. 26

4. The Evolution and Deepening of the Fourth

Retail Revolution—Smart Retail 31

5. Rising to the Fourth Retail Revolution. 39

6. Leap from Traditional Retail to Intelligent

Retail 43

Chapter

II  The Fourth Retail Revolution and

Cloud Consumption  45

1. Three Characteristics of Cloud Consumption. 45

2. Cloud Consumption: With Consumer Demand as

Its Core. 70

3. The Mainstream Consumption Pattern in Cloud

Consumption. 74

Chapter

III  The Fourth Retail Revolution and

Internet Thinking  83

1. Internet Thinking. 83

2. The Internet Thinking Practice of Xiaomi 89

3. The Innovation and Reform of Retail

Enterprises under the Influence of Internet Thinking  93

Chapter

IV  Information Technology and Big Data

in the Fourth Retail Revolution  100

1. Information Technology in Traditional Retail

Industry. 100

2. The Development of Information Technology. 102

3. Big Data. 118

Chapter V  O2O (Online to offline) Business Model in the

Fourth Retail Revolution. 125

1. The Rise of Online Retail and its

Development Limitations. 125

2. The Creation of O2O Model and Its Operating

System.. 127

3. The O2O model of Suning.com Co., Ltd. 133

4. JD.com: From Exploring O2O to Practicing

Boundless Retail 137

5. O2O model: the direction of the future

retailing. 145

Chapter

VI  The Fourth Retail Revolution and

Logistics Innovation  146

1. Innovation of the Logistics System in the

Era of Retail Revolution. 146

2. The Intelligentization and Electronization

of Logistics. 156

3. The Future Trends of Retail and Logistics

Industry. 158

Chapter

VII  The Fourth Retail Revolution and

Financial Innovation  161

1. The Interaction Between Retail Revolution

and Financial Innovation. 161

2. Supply Chain Finance: JD.com.. 164

3. Create an Open Ecosystem, Provide Inclusive

Financial Services—Take Ant Financial Service as an Example  174

Chapter

VIII  The Fourth Retail Revolution and Tourism

Innovation  181

1. The Development of the Tourism.. 181

2. The Upgrade and Innovation of Tourism

Products. 186

3. The Innovation of Tourism Marketing Model 187

4. The Innovation of Tourism Enterprises. 188

Chapter IX

The Fourth Retail Revolution and

Innovation of Retail Advertising Model 191

1. The Development, Status Quo and Driving

Forces of the Retail Advertising Model 191

2. The Reform of the Retail Advertising Model 208

3. The Trend of Retail Advertising Model 220
内容简介:
本书为王成荣等著中文版专著《第四次零售革命——流通的变革与重构》之英文版。2013年12月王成荣教授首次提出 “第四次零售革命”概念，他认为继公认的以百货商店、连锁商店和超级市场出现为标志的三次零售革命之后，我们正在迎来“第四次零售革命”。第四次零售革命很难用一种新的零售业态来标识，它不仅推动了零售新业态的诞生，而且远远超越了这一层次，渗透到零售每一个细胞中，推动了每一种传统零售业态的变革，是一次零售全业态、全渠道的革命。由于此次零售革命是由经济危机、跨界竞争和技术革命同时引发的，动力强劲，影响深度与广度今非昔比。《第四次零售革命——流通的变革与重构》一书在国内首次系统研究了“第四次零售革命”的理论，全书共分十章，从零售革命的机遇与挑战、零售革命与互联网思维、信息技术与大数据、传统零售创新、金融创新等角度对“第四次零售革命”的产生、发展、趋势等进行了较全面深入的研究。
作者简介:
Wang

Chengrong, Doctor of Management in Huazhong University of Science and

Technology, Second-level Professor of Beijing College of Finance and Trade,

Doctoral Tutor of Capital University of Economics and Business, is a member of

G30, China’s top think tank in distribution. Mr. Wang enjoys special government

allowances from the State Council of the People’s Republic of China. He has

devoted himself to the research of distribution theory and brand management for

a long time. He has published 22 books on distribution modernization,

distribution soft power, new distribution power, brand value evaluation,

time-honored brand value and enterprise culture. He has presided over more than

20 projects commissioned by the National Social Science Fund and the

government, published more than 200 academic papers, and provided strategic

advisory services to more than 50 well-known enterprises. He has won many

awards, such as National Teaching Achievement Award, National Business and

Technology Progress Award, National Business Development Research Achievement

Award, Beijing Philosophy and Social Science Outstanding Achievement Award and

Chrematistics Award.
目录:
III  Contents

Preface. 4

Chapter

Ⅰ  Opportunities and Challenges of the

Retail Revolution  7

1.    Ushering in the Fourth Retail Revolution. 7

2. The Motivation of the Fourth Retail

Revolution. 16

3. The Impact of the Fourth Retail Revolution. 26

4. The Evolution and Deepening of the Fourth

Retail Revolution—Smart Retail 31

5. Rising to the Fourth Retail Revolution. 39

6. Leap from Traditional Retail to Intelligent

Retail 43

Chapter

II  The Fourth Retail Revolution and

Cloud Consumption  45

1. Three Characteristics of Cloud Consumption. 45

2. Cloud Consumption: With Consumer Demand as

Its Core. 70

3. The Mainstream Consumption Pattern in Cloud

Consumption. 74

Chapter

III  The Fourth Retail Revolution and

Internet Thinking  83

1. Internet Thinking. 83

2. The Internet Thinking Practice of Xiaomi 89

3. The Innovation and Reform of Retail

Enterprises under the Influence of Internet Thinking  93

Chapter

IV  Information Technology and Big Data

in the Fourth Retail Revolution  100

1. Information Technology in Traditional Retail

Industry. 100

2. The Development of Information Technology. 102

3. Big Data. 118

Chapter V  O2O (Online to offline) Business Model in the

Fourth Retail Revolution. 125

1. The Rise of Online Retail and its

Development Limitations. 125

2. The Creation of O2O Model and Its Operating

System.. 127

3. The O2O model of Suning.com Co., Ltd. 133

4. JD.com: From Exploring O2O to Practicing

Boundless Retail 137

5. O2O model: the direction of the future

retailing. 145

Chapter

VI  The Fourth Retail Revolution and

Logistics Innovation  146

1. Innovation of the Logistics System in the

Era of Retail Revolution. 146

2. The Intelligentization and Electronization

of Logistics. 156

3. The Future Trends of Retail and Logistics

Industry. 158

Chapter

VII  The Fourth Retail Revolution and

Financial Innovation  161

1. The Interaction Between Retail Revolution

and Financial Innovation. 161

2. Supply Chain Finance: JD.com.. 164

3. Create an Open Ecosystem, Provide Inclusive

Financial Services—Take Ant Financial Service as an Example  174

Chapter

VIII  The Fourth Retail Revolution and Tourism

Innovation  181

1. The Development of the Tourism.. 181

2. The Upgrade and Innovation of Tourism

Products. 186

3. The Innovation of Tourism Marketing Model 187

4. The Innovation of Tourism Enterprises. 188

Chapter IX

The Fourth Retail Revolution and

Innovation of Retail Advertising Model 191

1. The Development, Status Quo and Driving

Forces of the Retail Advertising Model 191

2. The Reform of the Retail Advertising Model 208

3. The Trend of Retail Advertising Model 220

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第四次零售革命

内容简介:

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