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Visual Merchandising: Windows And In-Store Displays For Retail

Visual Merchandising: Windows And In-Store Displays For Retail

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作者: Tony Morgan 著

出版社: Laurence King

出版时间: 2016-02

ISBN: 9781780676876

定价: 428.60

装帧: 其他

页数: 224页

分类: 外文古旧书>英文书>童书

1人买过

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchanddising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
内容简介:
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchanddising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

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Visual Merchandising：Windows and in-store displays for retail（Third edition）视觉营销：零售橱窗和店内展示 (第三版)

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Visual Merchandising, Third edition: Windows and in-store displays for retail 库存1本下单前咨询客服

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现货Visual Merchandising, Third Edition: Windows and In-Store Displays for Retail[9781780676876]

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