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Competitive Strategy：Techniques for Analyzing Industries and Competitors

Competitive Strategy：Techniques for Analyzing Industries and Competitors

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作者: Michael E. Porter 著

出版社: Simon & Schuster US

出版时间: 1998-06

ISBN: 9780684841489

定价: 341.60

装帧: 精装

开本: 其他

纸张: 其他

页数: 416页

正文语种: 英语

分类: 外文古旧书>英文书>经济

32人买过

Nownearingits60thprintinginEnglishandtranslatedintonineteenlanguages,MichaelE.Porter's"CompetitiveStrategy"hastransformedthetheory,practice,andteachingofbusinessstrategythroughouttheworld.Electrifyinginitssimplicity--likeallgreatbreakthroughs--Porter'sanalysisofindustriescapturesthecomplexityofindustrycompetitioninfiveunderlyingforces.Porterintroducesoneofthemostpowerfulcompetitivetoolsyetdeveloped:histhreegenericstrategies--lowestcost,differentiation,andfocus--whichbringstructuretothetaskofstrategicpositioning.Heshowshowcompetitiveadvantagecanbedefinedintermsofrelativecostandrelativeprices,thuslinkingitdirectlytoprofitability,andpresentsawholenewperspectiveonhowprofitiscreatedanddivided.Inthealmosttwodecadessincepublication,Porter'sframeworkforpredictingcompetitorbehaviorhastransformedthewayinwhichcompanieslookattheirrivalsandhasgivenrisetothenewdisciplineofcompetitorassessment.Morethanamillionmanagersinbothlargeandsmallcompanies,investmentanalysts,consultants,students,andscholarsthroughouttheworldhaveinternalizedPorter'sideasandappliedthemtoassessindustries,understandcompetitors,,andchoosecompetitivepositions.Theideasinthebookaddresstheunderlyingfundamentalsofcompetitioninawaythatisindependentofthespecificsofthewayscompaniesgoaboutcompeting."CompetitiveStrategy"hasfilledavoidinmanagementthinking.Itprovidesanenduringfoundationandgroundingpointonwhichallsubsequentworkcanbebuilt.Bybringingadisciplinedstructuretothequestionofhowfirmsachievesuperiorprofitability,Porter'srichframeworksanddeepinsightscompriseasophisticatedviewofcompetitionunsurpassedinthelastquarter-century. MichaelE.Porter,oneoftheworld'sleadingauthoritiesoncompetitivestrategyandinternationalcompetitiveness,isProfessorofBusinessAdministrationattheHarvardBusinessSchool.Heistheauthoroffourteenbooks,amongthemCOMPETITIVESTRATEGY,THECOMPETITIVEADVANTAGEOFNATIONS,andCASESINCOMPETITIVESTRATEGY.
内容简介:
Nownearingits60thprintinginEnglishandtranslatedintonineteenlanguages,MichaelE.Porter's"CompetitiveStrategy"hastransformedthetheory,practice,andteachingofbusinessstrategythroughouttheworld.Electrifyinginitssimplicity--likeallgreatbreakthroughs--Porter'sanalysisofindustriescapturesthecomplexityofindustrycompetitioninfiveunderlyingforces.Porterintroducesoneofthemostpowerfulcompetitivetoolsyetdeveloped:histhreegenericstrategies--lowestcost,differentiation,andfocus--whichbringstructuretothetaskofstrategicpositioning.Heshowshowcompetitiveadvantagecanbedefinedintermsofrelativecostandrelativeprices,thuslinkingitdirectlytoprofitability,andpresentsawholenewperspectiveonhowprofitiscreatedanddivided.Inthealmosttwodecadessincepublication,Porter'sframeworkforpredictingcompetitorbehaviorhastransformedthewayinwhichcompanieslookattheirrivalsandhasgivenrisetothenewdisciplineofcompetitorassessment.Morethanamillionmanagersinbothlargeandsmallcompanies,investmentanalysts,consultants,students,andscholarsthroughouttheworldhaveinternalizedPorter'sideasandappliedthemtoassessindustries,understandcompetitors,,andchoosecompetitivepositions.Theideasinthebookaddresstheunderlyingfundamentalsofcompetitioninawaythatisindependentofthespecificsofthewayscompaniesgoaboutcompeting."CompetitiveStrategy"hasfilledavoidinmanagementthinking.Itprovidesanenduringfoundationandgroundingpointonwhichallsubsequentworkcanbebuilt.Bybringingadisciplinedstructuretothequestionofhowfirmsachievesuperiorprofitability,Porter'srichframeworksanddeepinsightscompriseasophisticatedviewofcompetitionunsurpassedinthelastquarter-century.
作者简介:
MichaelE.Porter,oneoftheworld'sleadingauthoritiesoncompetitivestrategyandinternationalcompetitiveness,isProfessorofBusinessAdministrationattheHarvardBusinessSchool.Heistheauthoroffourteenbooks,amongthemCOMPETITIVESTRATEGY,THECOMPETITIVEADVANTAGEOFNATIONS,andCASESINCOMPETITIVESTRATEGY.

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