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Inside the Tornado：Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Inside the Tornado：Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

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作者: Geoffrey A. Moore （杰弗里·A·摩尔）著

出版社: HarperCollins US

出版时间: 2004-12

版次: 1

ISBN: 9780060745813

定价: 125.00

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 272页

正文语种: 英语

分类: 外文古旧书>英文书>管理

11人买过

Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing. Geoffrey Moore is a Silicon Valley based high technology consultant, venture partner at Mohr Davidow Ventures and author.

His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

Moore's major original contributions in his work as an author and consultant include a slew of metaphors including bowling alleys, tornadoes, chasms, Main Street, gorillas, chimps, monkeys, kings, princes, serfs, GAP, CAP, core and context. AUTHOR'S NOTE

ACKNOWLEDGMENTS

INTRODUCTION

PART ONE THE DEVELOPMENT OF HYPERGROWTH MARKETS

　1. THE LAND OF OZ

　2. CROSSING THE CHASM-AND BEYOND

　3. IN THE BOWLING ALLEY

　4. INSIDE THE TORNADO

　5. ON MAIN STREET

　6. FINDING YOUR PLACE

PART TWO IMPLICATIONS FOR STRATEGY

　7. STRATEGIC PARTNERSHIPS

　8. COMPETITIVE ADVANTAGE

　9. POSITIONING

　10. ORGANIZATIONAL LEADERSHIP

INDEX
内容简介:
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.
作者简介:
Geoffrey Moore is a Silicon Valley based high technology consultant, venture partner at Mohr Davidow Ventures and author.

His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

Moore's major original contributions in his work as an author and consultant include a slew of metaphors including bowling alleys, tornadoes, chasms, Main Street, gorillas, chimps, monkeys, kings, princes, serfs, GAP, CAP, core and context.
目录:
AUTHOR'S NOTE

ACKNOWLEDGMENTS

INTRODUCTION

PART ONE THE DEVELOPMENT OF HYPERGROWTH MARKETS

　1. THE LAND OF OZ

　2. CROSSING THE CHASM-AND BEYOND

　3. IN THE BOWLING ALLEY

　4. INSIDE THE TORNADO

　5. ON MAIN STREET

　6. FINDING YOUR PLACE

PART TWO IMPLICATIONS FOR STRATEGY

　7. STRATEGIC PARTNERSHIPS

　8. COMPETITIVE ADVANTAGE

　9. POSITIONING

　10. ORGANIZATIONAL LEADERSHIP

INDEX

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