Trust Me, I'm Lying Confessions of a Media Mani

Trust Me, I'm Lying  Confessions of a Media Mani
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作者:
2013-09
ISBN: 9781591846284
定价: 136.90
装帧: 其他
页数: 32页
正文语种: 英语
7人买过
  • You've seen it all before. A malicious online rumor costs a company millions. A  political sideshow derails the national news cycle and destroys a candidate.  Some product or celebrity zooms from total obscurity to viral sensation. What  you don't know is that someone is responsible for all this. Usually, someone  like me.  I'm a media manipulator. In a world where blogs control and  distort the news, my job is to control blogs-as much as any one person  can.  IN TODAY'S CULTURE...  Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.   Bloggers are slaves to money, technology, and deadlines.  Manipulators wield these levers to shape everything you read, see, and hear-  online and off.Why am I giving away these secrets? Because I'm tired  of a world where blogs take indirect bribes, marketers help write the news,  reckless journalists spread lies, and no one is accountable for any of it. I'm  going to explain exactly how the media really works. What you choose to do with  this information is up to you. Ryan Holiday is a media strategist for notorious clients such as Tucker Max  and Dov Charney. After dropping out of college at nineteen to apprentice under  Robert Greene, author of The 48 Laws of Power, he went on to advise many  bestselling authors and multiplatinum musicians. He is currently the director of  marketing at American Apparel, where his work is internationally known. His  campaigns have been used as case studies by Twitter, YouTube, and Google and  written about in AdAge, the New York Times, Gawker, and Fast  Company. He currently lives in New Orleans.,,
  • 内容简介:
    You've seen it all before. A malicious online rumor costs a company millions. A  political sideshow derails the national news cycle and destroys a candidate.  Some product or celebrity zooms from total obscurity to viral sensation. What  you don't know is that someone is responsible for all this. Usually, someone  like me.  I'm a media manipulator. In a world where blogs control and  distort the news, my job is to control blogs-as much as any one person  can.  IN TODAY'S CULTURE...  Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda.   Bloggers are slaves to money, technology, and deadlines.  Manipulators wield these levers to shape everything you read, see, and hear-  online and off.Why am I giving away these secrets? Because I'm tired  of a world where blogs take indirect bribes, marketers help write the news,  reckless journalists spread lies, and no one is accountable for any of it. I'm  going to explain exactly how the media really works. What you choose to do with  this information is up to you.
  • 作者简介:
    Ryan Holiday is a media strategist for notorious clients such as Tucker Max  and Dov Charney. After dropping out of college at nineteen to apprentice under  Robert Greene, author of The 48 Laws of Power, he went on to advise many  bestselling authors and multiplatinum musicians. He is currently the director of  marketing at American Apparel, where his work is internationally known. His  campaigns have been used as case studies by Twitter, YouTube, and Google and  written about in AdAge, the New York Times, Gawker, and Fast  Company. He currently lives in New Orleans.,,
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