Data Smart:Using Data Science to Transform Information into Insight

Data Smart:Using Data Science to Transform Information into Insight
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作者:
出版社: Wiley
2013-11
版次: 1
ISBN: 9781118661468
定价: 355.60
装帧: 平装
开本: 其他
纸张: 其他
页数: 432页
正文语种: 英语
  • DataSciencegetsthrownaroundinthepresslikeit'smagic.MajorretailersarepredictingeverythingfromwhentheircustomersarepregnanttowhentheywantanewpairofChuckTaylors.It'sabravenewworldwhereseeminglymeaninglessdatacanbetransformedintovaluableinsighttodrivesmartbusinessdecisions.Buthowdoesoneexactlydodatascience?Doyouhavetohireoneofthesepriestsofthedarkarts,the"datascientist,"toextractthisgoldfromyourdata?Nope.Datascienceislittlemorethanusingstraight-forwardstepstoprocessrawdataintoactionableinsight.AndinDataSmart,authoranddatascientistJohnForemanwillshowyouhowthat'sdonewithinthefamiliarenvironmentofaspreadsheet.Whyaspreadsheet?It'scomfortable!Yougettolookatthedataeverystepoftheway,buildingconfidenceasyoulearnthetricksofthetrade.Plus,spreadsheetsareavendor-neutralplacetolearndatasciencewithoutthehype.Butdon'tlettheExcelsheetsfoolyou.Thisisabookforthoseseriousaboutlearningtheanalytictechniques,themathandthemagic,behindbigdata.Eachchapterwillcoveradifferenttechniqueinaspreadsheetsoyoucanfollowalong:Mathematicaloptimization,includingnon-linearprogrammingandgeneticalgorithmsClusteringviak-means,sphericalk-means,andgraphmodularityDataminingingraphs,suchasoutlierdetectionSupervisedAIthroughlogisticregression,ensemblemodels,andbag-of-wordsmodelsForecasting,seasonaladjustments,andpredictionintervalsthroughmontecarlosimulationMovingfromspreadsheetsintotheRprogramminglanguageYougetyourhandsdirtyasyouworkalongsideJohnthrougheachtechnique.Butneverfear,thetopicsarereadilyapplicableandtheauthorlaceshumorthroughout.You'llevenlearnwhatadeadsquirrelhastodowithoptimizationmodeling,whichyounodoubtaredyingtoknow. JohnW.ForemanisChiefDataScientistforMailChimp.com,whereheleadsadatascienceproductdevelopmenteffortcalledtheEmailGenomeProject.Asananalyticsconsultant,JohnhascreateddatasciencesolutionsforTheCoca-ColaCompany,RoyalCaribbeanInternational,IntercontinentalHotelsGroup,Dell,theDepartmentofDefense,theIRS,andtheFBI.
  • 内容简介:
    DataSciencegetsthrownaroundinthepresslikeit'smagic.MajorretailersarepredictingeverythingfromwhentheircustomersarepregnanttowhentheywantanewpairofChuckTaylors.It'sabravenewworldwhereseeminglymeaninglessdatacanbetransformedintovaluableinsighttodrivesmartbusinessdecisions.Buthowdoesoneexactlydodatascience?Doyouhavetohireoneofthesepriestsofthedarkarts,the"datascientist,"toextractthisgoldfromyourdata?Nope.Datascienceislittlemorethanusingstraight-forwardstepstoprocessrawdataintoactionableinsight.AndinDataSmart,authoranddatascientistJohnForemanwillshowyouhowthat'sdonewithinthefamiliarenvironmentofaspreadsheet.Whyaspreadsheet?It'scomfortable!Yougettolookatthedataeverystepoftheway,buildingconfidenceasyoulearnthetricksofthetrade.Plus,spreadsheetsareavendor-neutralplacetolearndatasciencewithoutthehype.Butdon'tlettheExcelsheetsfoolyou.Thisisabookforthoseseriousaboutlearningtheanalytictechniques,themathandthemagic,behindbigdata.Eachchapterwillcoveradifferenttechniqueinaspreadsheetsoyoucanfollowalong:Mathematicaloptimization,includingnon-linearprogrammingandgeneticalgorithmsClusteringviak-means,sphericalk-means,andgraphmodularityDataminingingraphs,suchasoutlierdetectionSupervisedAIthroughlogisticregression,ensemblemodels,andbag-of-wordsmodelsForecasting,seasonaladjustments,andpredictionintervalsthroughmontecarlosimulationMovingfromspreadsheetsintotheRprogramminglanguageYougetyourhandsdirtyasyouworkalongsideJohnthrougheachtechnique.Butneverfear,thetopicsarereadilyapplicableandtheauthorlaceshumorthroughout.You'llevenlearnwhatadeadsquirrelhastodowithoptimizationmodeling,whichyounodoubtaredyingtoknow.
  • 作者简介:
    JohnW.ForemanisChiefDataScientistforMailChimp.com,whereheleadsadatascienceproductdevelopmenteffortcalledtheEmailGenomeProject.Asananalyticsconsultant,JohnhascreateddatasciencesolutionsforTheCoca-ColaCompany,RoyalCaribbeanInternational,IntercontinentalHotelsGroup,Dell,theDepartmentofDefense,theIRS,andtheFBI.
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