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Common Sense on Mutual Funds：Fully Updated 10th Anniversary Edition

作者: John C. Bogle 著

出版社: Wiley

出版时间: 2009-12

版次: 1

ISBN: 9780470138137

定价: 301.50

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 656页

正文语种: 英语

分类: 外文古旧书>英文书>管理

JohnC.BogleshareshisextensiveinsightsoninvestinginmutualfundsSincethefirsteditionofCommonSenseonMutualFundswaspublishedin1999,muchhaschanged,andnooneismoreawareofthisthanmutualfundpioneerJohnBogle.Now,inthiscompletelyupdatedSecondEdition,Boglereturnstotakeanothercriticallookatthemutualfundindustryandhelpinvestorsnavigatetheirwaythroughthestaggeringarrayofinvestmentalternativesthatareavailabletothem.Writteninastraightforwardandaccessiblestyle,thisreliableresourceexaminesthefundamentalsofmutualfundinvestingintoday'sturbulentmarketenvironmentandofferstimelessadviceinbuildinganinvestmentportfolio.Alongtheway,Bogleshowsyouhowsimplicityandcommonsenseinvariablytrumpcostlycomplexity,andhowalowcost,broadlydiversifiedportfolioisvirtuallyassuredofoutperformingthevastmajorityofWallStreetprofessionalsoverthelong-term.WrittenbyrespectedmutualfundindustrylegendJohnC.BogleDiscussesthetimelessfundamentalsofinvestingthatapplyinanytypeofmarketReflectsonthestructuralandregulatorychangesinthemutualfundindustryOthertitlesbyBogle:TheLittleBookofCommonSenseInvestingandEnough.Securingyourfinancialfuturehasneverseemedmoredifficult,butyou'llbeabetterinvestorforhavingreadtheSecondEditionofCommonSenseonMutualFunds. JohnC.BogleisfounderoftheVanguardMutualFundGroupandPresidentofitsBogleFinancialMarketsResearchCenter.HecreatedVanguardin1974andservedaschairmanandchiefexecutiveofficeruntil1996andseniorchairmanuntil2000.In1999,FortunemagazinenamedMr.Bogleasoneofthefour"InvestmentGiants"ofthetwentiethcentury;in2004,Timenamedhimoneoftheworld's100mostpowerfulandinfluentialpeople;andInstitutionalInvestorpresentedhimwithitsLifetimeAchievementAward.BogleisalsotheauthorofEnough.andTheLittleBookofCommonSenseInvesting,bothpublishedbyWiley. Foreword for the 10th Anniversary Edition.

Foreword for the Original Edition.

Preface to the 10th Anniversary Edition.

Preface to the Original Edition.

Acknowledgments.

About the Author.

PART I: On Investment Strategy.

1 On Long-Term Investing.

Chance and the Garden.

2 On the Nature of Returns.

Occam's Razor.

3 On Asset Allocation.

The Riddle of Performance Attribution.

4 On Simplicity.

How to Come Down to Where You Ought to Be.

PART II: On Investment Choices.

5 On Indexing.

The Triumph of Experience over Hope.

6 On Equity Styles.

Tick-Tack-Toe.

7 On Bonds.

Treadmill to Oblivion?

8 On Global Investing.

Acres of Diamonds.

9 On Selecting Superior Funds.

The Search for the Holy Grail.

PART III: On Investment Performance.

10 On Reversion to the Mean.

Sir Isaac Newton's Revenge on Wall Street.

11 On Investment Relativism.

Happiness or Misery?

12 On Asset Size.

Nothing Fails Like Success.

13 On Taxes.

The Message of the Parallax.

14 On Time.

The Fourth Dimension—Magic or Tyranny?

PART IV: On Fund Management.

15 On Principles.

Important Principles Must Be Inflexible.

16 On Marketing.

The Message Is the Medium.

17 On Technology.

To What Avail?

18 On Directors.

Serving Two Masters.

19 On Structure.

The Strategic Imperative.

PART V: On Spirit.

20 On Entrepreneurship.

The Joy of Creating.

21 On Leadership.

A Sense of Purpose.

22 On Human Beings.

Clients and Crew.

Afterword.

Appendix I Some Thoughts about the Current Stock Market as 2010Begins.

Appendix II Some Thoughts about the Current Stock Market as 1999Begins.

Appendix III Supplemental Data.

Notes.

Index.
内容简介:
JohnC.BogleshareshisextensiveinsightsoninvestinginmutualfundsSincethefirsteditionofCommonSenseonMutualFundswaspublishedin1999,muchhaschanged,andnooneismoreawareofthisthanmutualfundpioneerJohnBogle.Now,inthiscompletelyupdatedSecondEdition,Boglereturnstotakeanothercriticallookatthemutualfundindustryandhelpinvestorsnavigatetheirwaythroughthestaggeringarrayofinvestmentalternativesthatareavailabletothem.Writteninastraightforwardandaccessiblestyle,thisreliableresourceexaminesthefundamentalsofmutualfundinvestingintoday'sturbulentmarketenvironmentandofferstimelessadviceinbuildinganinvestmentportfolio.Alongtheway,Bogleshowsyouhowsimplicityandcommonsenseinvariablytrumpcostlycomplexity,andhowalowcost,broadlydiversifiedportfolioisvirtuallyassuredofoutperformingthevastmajorityofWallStreetprofessionalsoverthelong-term.WrittenbyrespectedmutualfundindustrylegendJohnC.BogleDiscussesthetimelessfundamentalsofinvestingthatapplyinanytypeofmarketReflectsonthestructuralandregulatorychangesinthemutualfundindustryOthertitlesbyBogle:TheLittleBookofCommonSenseInvestingandEnough.Securingyourfinancialfuturehasneverseemedmoredifficult,butyou'llbeabetterinvestorforhavingreadtheSecondEditionofCommonSenseonMutualFunds.
作者简介:
JohnC.BogleisfounderoftheVanguardMutualFundGroupandPresidentofitsBogleFinancialMarketsResearchCenter.HecreatedVanguardin1974andservedaschairmanandchiefexecutiveofficeruntil1996andseniorchairmanuntil2000.In1999,FortunemagazinenamedMr.Bogleasoneofthefour"InvestmentGiants"ofthetwentiethcentury;in2004,Timenamedhimoneoftheworld's100mostpowerfulandinfluentialpeople;andInstitutionalInvestorpresentedhimwithitsLifetimeAchievementAward.BogleisalsotheauthorofEnough.andTheLittleBookofCommonSenseInvesting,bothpublishedbyWiley.
目录:
Foreword for the 10th Anniversary Edition.

Foreword for the Original Edition.

Preface to the 10th Anniversary Edition.

Preface to the Original Edition.

Acknowledgments.

About the Author.

PART I: On Investment Strategy.

1 On Long-Term Investing.

Chance and the Garden.

2 On the Nature of Returns.

Occam's Razor.

3 On Asset Allocation.

The Riddle of Performance Attribution.

4 On Simplicity.

How to Come Down to Where You Ought to Be.

PART II: On Investment Choices.

5 On Indexing.

The Triumph of Experience over Hope.

6 On Equity Styles.

Tick-Tack-Toe.

7 On Bonds.

Treadmill to Oblivion?

8 On Global Investing.

Acres of Diamonds.

9 On Selecting Superior Funds.

The Search for the Holy Grail.

PART III: On Investment Performance.

10 On Reversion to the Mean.

Sir Isaac Newton's Revenge on Wall Street.

11 On Investment Relativism.

Happiness or Misery?

12 On Asset Size.

Nothing Fails Like Success.

13 On Taxes.

The Message of the Parallax.

14 On Time.

The Fourth Dimension—Magic or Tyranny?

PART IV: On Fund Management.

15 On Principles.

Important Principles Must Be Inflexible.

16 On Marketing.

The Message Is the Medium.

17 On Technology.

To What Avail?

18 On Directors.

Serving Two Masters.

19 On Structure.

The Strategic Imperative.

PART V: On Spirit.

20 On Entrepreneurship.

The Joy of Creating.

21 On Leadership.

A Sense of Purpose.

22 On Human Beings.

Clients and Crew.

Afterword.

Appendix I Some Thoughts about the Current Stock Market as 2010Begins.

Appendix II Some Thoughts about the Current Stock Market as 1999Begins.

Appendix III Supplemental Data.

Notes.

Index.

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Common Sense on Mutual Funds：Fully Updated 10th Anniversary Edition

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