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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk![22条永恒不变的营销法则]

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk![22条永恒不变的营销法则]
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作者: （阿尔·里斯） 著
出版社: HarperCollins US
1994-04
版次: 1
ISBN: 9780887306662
定价: 149.30
装帧: 平装
开本: 32开
纸张: 胶版纸
页数: 143页
正文语种: 英语
分类: 外文古旧书>英文书>管理
8人买过
  • Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing?

    AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk. AlRiesandhisdaughterandbusinesspartnerLauraRiesaretwooftheworld'sbest-knownmarketingconsultants,andtheirfirm,Ries&Ries,workswithmanyFortune500companies.TheyaretheauthorsofThe22ImmutableLawsofBrandingandTheFallofAdvertisingandtheRiseofPR,whichwasaWallStreetJournalandaBusinessWeekbestseller,and,mostrecently,TheOriginofBrands.AlwasrecentlynamedoneoftheTop10BusinessGurusbytheMarketingExecutivesNetworkingGroup.LauraisafrequenttelevisioncommentatorandhasappearedontheFoxNewsandFoxBusinessChannels,CNN,CNBC,PBS,ABC,CBS,andothers.TheirWebsite(Ries.com)hassomesimpleteststhatwillhelpyoudeterminewhetheryouarealeftbrainerorarightbrainer. Introduction

    1.TheLawofLeadership

    2.TheLawoftheCategory

    3.TheLawoftheMind

    4.TheLawofPerception

    5.TheLawofFocus

    6.TheLawofExclusivity

    7.TheLawoftheLadder

    8.TheLawofDuality

    9.TheLawoftheOpposite

    10.TheLawofDivision

    11.TheLawofPerspective

    12.TheLawofLineExtension

    13.TheLawofSacrifice

    14.TheLawofAttributes

    15.TheLawofCandor

    16.TheLawofSingularity

    17.TheLawofUnpredictability

    18.TheLawofSuccess

    19.TheLawofFailure

    20.TheLawofHype

    21.TheLawofAcceleration

    22.TheLawofResources

    Warning

    Index
  • 内容简介:
    Therearelawsofnature,sowhyshouldn'ttherebelawsofmarketing?

    AsAlRiesandJackTrout—theworld-renownedmarketingconsultantsandbestsellingauthorsofPositioning—note,youcanbuildanimpressiveairplane,butitwillneverleavethegroundifyouignorethelawsofphysics,especiallygravity.Whythen,theyask,shouldn'ttherealsobelawsofmarketingthatmustbefollowedtolaunchandmaintainwinningbrands?InThe22ImmutableLawsofMarketing,RiesandTroutofferacompendiumoftwenty-twoinnovativerulesforunderstandingandsucceedingintheinternationalmarketplace.FromtheLawofLeadership,toTheLawoftheCategory,toTheLawoftheMind,thesevaluableinsightsstandthetestoftimeandpresentaclearpathtosuccessfulproducts.Violatethematyourownrisk.
  • 作者简介:
    AlRiesandhisdaughterandbusinesspartnerLauraRiesaretwooftheworld'sbest-knownmarketingconsultants,andtheirfirm,Ries&Ries,workswithmanyFortune500companies.TheyaretheauthorsofThe22ImmutableLawsofBrandingandTheFallofAdvertisingandtheRiseofPR,whichwasaWallStreetJournalandaBusinessWeekbestseller,and,mostrecently,TheOriginofBrands.AlwasrecentlynamedoneoftheTop10BusinessGurusbytheMarketingExecutivesNetworkingGroup.LauraisafrequenttelevisioncommentatorandhasappearedontheFoxNewsandFoxBusinessChannels,CNN,CNBC,PBS,ABC,CBS,andothers.TheirWebsite(Ries.com)hassomesimpleteststhatwillhelpyoudeterminewhetheryouarealeftbrainerorarightbrainer.
  • 目录:
    Introduction

    1.TheLawofLeadership

    2.TheLawoftheCategory

    3.TheLawoftheMind

    4.TheLawofPerception

    5.TheLawofFocus

    6.TheLawofExclusivity

    7.TheLawoftheLadder

    8.TheLawofDuality

    9.TheLawoftheOpposite

    10.TheLawofDivision

    11.TheLawofPerspective

    12.TheLawofLineExtension

    13.TheLawofSacrifice

    14.TheLawofAttributes

    15.TheLawofCandor

    16.TheLawofSingularity

    17.TheLawofUnpredictability

    18.TheLawofSuccess

    19.TheLawofFailure

    20.TheLawofHype

    21.TheLawofAcceleration

    22.TheLawofResources

    Warning

    Index
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