Information Rules:A Strategic Guide to the Network Economy

Information Rules:A Strategic Guide to the Network Economy
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作者: ,
1998-12
版次: 1
ISBN: 9780875848631
定价: 341.60
装帧: 精装
开本: 其他
纸张: 其他
页数: 368页
正文语种: 英语
61人买过
  • Inamarketplacethatdependssothoroughlyoncutting-edgeinformationtechnology,canclassiceconomicprinciplesstillofferanyrealstrategicvalue?Yes!sayCarlShapiroandHalVarian.InInformationRules,theyrevealthatmanylong-standingeconomicconceptscanprovidetheinsightandunderstandingnecessarytosucceedintheinformationage.ShapiroandVarianarguethatifmanagersseriouslywanttodevelopeffectivestrategiesforcompetingintheneweconomy,theymustunderstandthefundamentaleconomicsofinformationtechnology.Whetherinformationtakestheformofsoftwarecodeorrecordedmusic,ispublishedinabookormagazine,orevenpostedonawebsite,managersmustknowhowtoevaluatetheconsequencesofpricing,protecting,andplanningnewversionsoftheirinformationproducts,services,andsystems.Thefirstbooktodistilltheeconomicsofinformationandnetworksintopracticalbusinessstrategies,InformationRulesisaguidetothewinningmovesthatcanhelpbusinessleaders-fromwriters,lawyers,andfinanceprofessionalstoexecutivesintheentertainment,publishing,andhardwareandsoftwareindustries--navigatesuccessfullythroughtheinformationeconomy. CarlShapiroistheTransamericaProfessorofBusinessStrategy,HaasSchoolofBusinessandDepartmentofEconomics,UCBerkeley.From1995to1996,heservedasDeputyAssistantAttorneyGeneralofEconomics,AntitrustDivision,U.S.DepartmentofJustice.HalVarianistheClassof1944ProfessorandtheDeanoftheSchoolofInformationManagementandSystems,withjointappointmentsatHaasSchoolofBusinessandDepartmentofEconomics,UCBerkeley.
  • 内容简介:
    Inamarketplacethatdependssothoroughlyoncutting-edgeinformationtechnology,canclassiceconomicprinciplesstillofferanyrealstrategicvalue?Yes!sayCarlShapiroandHalVarian.InInformationRules,theyrevealthatmanylong-standingeconomicconceptscanprovidetheinsightandunderstandingnecessarytosucceedintheinformationage.ShapiroandVarianarguethatifmanagersseriouslywanttodevelopeffectivestrategiesforcompetingintheneweconomy,theymustunderstandthefundamentaleconomicsofinformationtechnology.Whetherinformationtakestheformofsoftwarecodeorrecordedmusic,ispublishedinabookormagazine,orevenpostedonawebsite,managersmustknowhowtoevaluatetheconsequencesofpricing,protecting,andplanningnewversionsoftheirinformationproducts,services,andsystems.Thefirstbooktodistilltheeconomicsofinformationandnetworksintopracticalbusinessstrategies,InformationRulesisaguidetothewinningmovesthatcanhelpbusinessleaders-fromwriters,lawyers,andfinanceprofessionalstoexecutivesintheentertainment,publishing,andhardwareandsoftwareindustries--navigatesuccessfullythroughtheinformationeconomy.
  • 作者简介:
    CarlShapiroistheTransamericaProfessorofBusinessStrategy,HaasSchoolofBusinessandDepartmentofEconomics,UCBerkeley.From1995to1996,heservedasDeputyAssistantAttorneyGeneralofEconomics,AntitrustDivision,U.S.DepartmentofJustice.HalVarianistheClassof1944ProfessorandtheDeanoftheSchoolofInformationManagementandSystems,withjointappointmentsatHaasSchoolofBusinessandDepartmentofEconomics,UCBerkeley.
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