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作者:
出版社: Hyperion
2009-07
ISBN: 9781401322908
定价: 192.20
装帧: 精装
开本: 其他
纸张: 其他
页数: 288页
正文语种: 英语
4人买过
  • TheNewYorkTimesbestsellingauthorheraldsthefutureofbusinessinFree.
    Inhisrevolutionarybestseller,TheLongTail,ChrisAndersondemonstratedhowtheonlinemarketplacecreatesnichemarkets,allowingproductsandconsumerstoconnectinawaythathasneverbeenpossiblebefore.Now,inFree,hemakesthecompellingcasethatinmanyinstancesbusinessescanprofitmorefromgivingthingsawaythantheycanbychargingforthem.Farmorethanapromotionalgimmick,Freeisabusinessstrategythatmaywellbeessentialtoacompany'ssurvival.
    Thecostsassociatedwiththegrowingonlineeconomyaretrendingtowardzeroatanincrediblerate.Neverinthecourseofhumanhistoryhavetheprimaryinputstoanindustrialeconomyfalleninpricesofastandforsolong.Justthinkthatin1961,asingletransistorcost$10;nowIntel'slatestchiphastwobilliontransistorsandsellsfor$300(or0.000015centspertransistor—effectivelytoocheaptoprice).Thetraditionaleconomicsofscarcityjustdon'tapplytobandwidth,processingpower,andhard-drivestorage.
    YetthisisjustoneenginebehindthenewFree,arealitythatgoesbeyondamarketinggimmickoracross-subsidy.Andersonalsopointstothegrowthofthereputationeconomy;explainsdifferentmodelsforunleashingthepowerofFree;andshowshowtocompetewhenyourcompetitorsaregivingawaywhatyou'retryingtosell.
    InFree,ChrisAndersonexploresthisradicalideaforthenewglobaleconomyanddemonstrateshowthisrevolutionarypricecanbeharnessedforthebenefitofconsumersandbusinessesalike.

    ChrisAndersonistheauthoroftheinternationalbestsellerTheLongTail.HeistheeditorinchiefofWiredmagazineandwasaU.S.businesseditoratTheEconomist.HebeganhiscareeratthetwopremiersciencejournalsScienceandNature.HeholdsaBachelorofSciencedegreeinPhysicsfromGeorgeWashingtonUniversityandstudiedQuantumMechanicsandScienceJournalismattheUniversityofCalifornia.
  • 内容简介:
    TheNewYorkTimesbestsellingauthorheraldsthefutureofbusinessinFree.
    Inhisrevolutionarybestseller,TheLongTail,ChrisAndersondemonstratedhowtheonlinemarketplacecreatesnichemarkets,allowingproductsandconsumerstoconnectinawaythathasneverbeenpossiblebefore.Now,inFree,hemakesthecompellingcasethatinmanyinstancesbusinessescanprofitmorefromgivingthingsawaythantheycanbychargingforthem.Farmorethanapromotionalgimmick,Freeisabusinessstrategythatmaywellbeessentialtoacompany'ssurvival.
    Thecostsassociatedwiththegrowingonlineeconomyaretrendingtowardzeroatanincrediblerate.Neverinthecourseofhumanhistoryhavetheprimaryinputstoanindustrialeconomyfalleninpricesofastandforsolong.Justthinkthatin1961,asingletransistorcost$10;nowIntel'slatestchiphastwobilliontransistorsandsellsfor$300(or0.000015centspertransistor—effectivelytoocheaptoprice).Thetraditionaleconomicsofscarcityjustdon'tapplytobandwidth,processingpower,andhard-drivestorage.
    YetthisisjustoneenginebehindthenewFree,arealitythatgoesbeyondamarketinggimmickoracross-subsidy.Andersonalsopointstothegrowthofthereputationeconomy;explainsdifferentmodelsforunleashingthepowerofFree;andshowshowtocompetewhenyourcompetitorsaregivingawaywhatyou'retryingtosell.
    InFree,ChrisAndersonexploresthisradicalideaforthenewglobaleconomyanddemonstrateshowthisrevolutionarypricecanbeharnessedforthebenefitofconsumersandbusinessesalike.

  • 作者简介:
    ChrisAndersonistheauthoroftheinternationalbestsellerTheLongTail.HeistheeditorinchiefofWiredmagazineandwasaU.S.businesseditoratTheEconomist.HebeganhiscareeratthetwopremiersciencejournalsScienceandNature.HeholdsaBachelorofSciencedegreeinPhysicsfromGeorgeWashingtonUniversityandstudiedQuantumMechanicsandScienceJournalismattheUniversityofCalifornia.
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