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How We Decide

How We Decide

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作者: Jonah Lehrer （约拿·莱勒）著

出版社: Mariner Books

出版时间: 2011-12

版次: 1

ISBN: 9780547247991

定价: 109.80

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 302页

正文语种: 英语

分类: 外文古旧书>英文书>社会文化

5人买过

Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works.Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders --from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions: How does the human mind make decisions? And how can we make those decisions better? Jonah Lehrer (born c. 1981) is an American journalist who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities. He served as a research assistant at Columbia University in Eric Kandel's lab.

纳莱勒，美国著名神经学家、自由撰稿人。 INTRODUCTION

1. The Quarterback in the Pocket

2. The Predictions of Dopamine

3. Fooled by a Feeling

4. The Uses of Reason

5. Choking on Thought

6. The Moral Mind

7. The Brain Is an Argument

8. The Poker Hand

Coda

ACKNOWLEDGMENTS

NOTES

BIBLIOGRAPHY

INDEX
内容简介:
Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works.Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders --from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions: How does the human mind make decisions? And how can we make those decisions better?
作者简介:
Jonah Lehrer (born c. 1981) is an American journalist who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities. He served as a research assistant at Columbia University in Eric Kandel's lab.

纳莱勒，美国著名神经学家、自由撰稿人。
目录:
INTRODUCTION

1. The Quarterback in the Pocket

2. The Predictions of Dopamine

3. Fooled by a Feeling

4. The Uses of Reason

5. Choking on Thought

6. The Moral Mind

7. The Brain Is an Argument

8. The Poker Hand

Coda

ACKNOWLEDGMENTS

NOTES

BIBLIOGRAPHY

INDEX

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How We Decide

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