Good to Great：Why Some Companies Make the Leap... and Others Don't

作者: Jim Collins （吉姆·柯林斯）著

出版社: HarperCollins US

出版时间: 2001-10

版次: 1

ISBN: 9780066620992

定价: 256.10

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 300页

正文语种: 英语

分类: 外文古旧书>英文书>管理

257人买过

TheChallenge

BuilttoLast,thedefiningmanagementstudyofthenineties,showedhowgreatcompaniestriumphovertimeandhowlong-termsustainedperformancecanbeengineeredintotheDNAofanenterprisefromtheverybeginning.

ButwhataboutthecompanythatisnotbornwithgreatDNA?Howcangoodcompanies,mediocrecompanies,evenbadcompaniesachieveenduringgreatness?

TheStudy

Foryears,thisquestionpreyedonthemindofJimCollins.Aretherecompaniesthatdefygravityandconvertlong-termmediocrityorworseintolong-termsuperiority?Andifso,whataretheuniversaldistinguishingcharacteristicsthatcauseacompanytogofromgoodtogreat?

TheStandards

Usingtoughbenchmarks,Collinsandhisresearchteamidentifiedasetofelitecompaniesthatmadetheleaptogreatresultsandsustainedthoseresultsforatleastfifteenyears.Howgreat?Aftertheleap,thegood-to-greatcompaniesgeneratedcumulativestockreturnsthatbeatthegeneralstockmarketbyanaverageofseventimesinfifteenyears,betterthantwicetheresultsdeliveredbyacompositeindexoftheworld'sgreatestcompanies,includingCoca-Cola,Intel,GeneralElectric,andMerck.

TheComparisons

Theresearchteamcontrastedthegood-to-greatcompanieswithacarefullyselectedsetofcomparisoncompaniesthatfailedtomaketheleapfromgoodtogreat.Whatwasdifferent?Whydidonesetofcompaniesbecometrulygreatperformerswhiletheothersetremainedonlygood?

Overfiveyears,theteamanalyzedthehistoriesofalltwenty-eightcompaniesinthestudy.Aftersiftingthroughmountainsofdataandthousandsofpagesofinterviews,Collinsandhiscrewdiscoveredthekeydeterminantsofgreatness--whysomecompaniesmaketheleapandothersdon't.

TheFindings

ThefindingsoftheGoodtoGreatstudywillsurprisemanyreadersandshedlightonvirtuallyeveryareaofmanagementstrategyandpractice.Thefindingsinclude:

Level5Leaders:Theresearchteamwasshockedtodiscoverthetypeofleadershiprequiredtoachievegreatness.

TheHedgehogConcept(SimplicitywithintheThreeCircles):Togofromgoodtogreatrequirestranscendingthecurseofcompetence.

ACultureofDiscipline:Whenyoucombineacultureofdisciplinewithanethicofentrepreneurship,yougetthemagicalalchemyofgreatresults.TechnologyAccelerators:Good-to-greatcompaniesthinkdifferentlyabouttheroleoftechnology.

TheFlywheelandtheDoomLoop:Thosewholaunchradicalchangeprogramsandwrenchingrestructuringswillalmostcertainlyfailtomaketheleap.

"Someofthekeyconceptsdiscernedinthestudy,"commentsJimCollins,"flyinthefaceofourmodernbusinesscultureandwill,quitefrankly,upsetsomepeople."

Perhaps,butwhocanaffordtoignorethesefindings?

《从优秀到卓越》是超级畅销书《基业长青》的作者柯林斯的又一力作，它描绘了优秀公司实现向卓越公司跨越的宏伟蓝图。《基业长青》揭示了公司保持卓越的秘诀，但书中提到的公司自始至终都出类拔萃。对于那些业绩平平的公司，如何才能实现从优秀到卓越的跨越呢？是不是卓越的企业都有所谓的特殊“卓越气质”？发展的瓶颈是不是真的难以突破？

针对这一问题，柯林斯和他的研究小组历时5年，阅读并系统整理了6000篇文章，记录了2000多页的专访内容，创建了3.84亿字节的电脑数据，收集了28家公司过去50年，甚至更早的所有文章，进行了大范围的定性和定量分析，得出了如何使公司从优秀到卓越的令人惊异而振奋的答案。

柯林斯发现，公司从优秀到卓越，跟从事的行业是否在潮流之中没有关系，事实上，即使是一个从事传统行业的企业，即使它最初默默无闻，它也可能卓越。柯林斯提出了一整套观点，“只要采纳并认真贯彻，几乎所有的公司都能极大改善自己的经营状况，甚至可能成为卓越公司”。 Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives.

吉姆·柯林斯，著名商业畅销书作家。早年在斯坦福大学商学院从事教学与研究工作，并获得杰出教学奖。1996年，创办了自己的管理研究所，曾在默克公司、星巴克、时代明镜集团、麦肯锡公司等世界知名公司任高级经理和CEO。他的另外一本书《基业长青》也晃公认的一部经典商业著作。他的著作被《财富》、《经济学人》、《商业周刊》、《今日美国》、《哈佛商业评论》等杂志广泛报道，引起巨大反响。 Acknowledgments

Preface

1：Good Is the Enemy ofGreat

2：Level5 Leadership

3：First Who．．．ThenWhat

4：Confront the Bmtal Facts (Yet Never Lose Faith)

5：The Hedgehog Concept(Simplicity within the Three Circles)

6：A Culture of Discipline

7：Technology Accelerators

8：The Flywheel and the Doom Loop

9：From Good to Great to Built to Last

EPltOGuE：Frequently Asked Questions

Research Appendices

Notes

Index
内容简介:
TheChallenge

BuilttoLast,thedefiningmanagementstudyofthenineties,showedhowgreatcompaniestriumphovertimeandhowlong-termsustainedperformancecanbeengineeredintotheDNAofanenterprisefromtheverybeginning.

ButwhataboutthecompanythatisnotbornwithgreatDNA?Howcangoodcompanies,mediocrecompanies,evenbadcompaniesachieveenduringgreatness?

TheStudy

Foryears,thisquestionpreyedonthemindofJimCollins.Aretherecompaniesthatdefygravityandconvertlong-termmediocrityorworseintolong-termsuperiority?Andifso,whataretheuniversaldistinguishingcharacteristicsthatcauseacompanytogofromgoodtogreat?

TheStandards

Usingtoughbenchmarks,Collinsandhisresearchteamidentifiedasetofelitecompaniesthatmadetheleaptogreatresultsandsustainedthoseresultsforatleastfifteenyears.Howgreat?Aftertheleap,thegood-to-greatcompaniesgeneratedcumulativestockreturnsthatbeatthegeneralstockmarketbyanaverageofseventimesinfifteenyears,betterthantwicetheresultsdeliveredbyacompositeindexoftheworld'sgreatestcompanies,includingCoca-Cola,Intel,GeneralElectric,andMerck.

TheComparisons

Theresearchteamcontrastedthegood-to-greatcompanieswithacarefullyselectedsetofcomparisoncompaniesthatfailedtomaketheleapfromgoodtogreat.Whatwasdifferent?Whydidonesetofcompaniesbecometrulygreatperformerswhiletheothersetremainedonlygood?

Overfiveyears,theteamanalyzedthehistoriesofalltwenty-eightcompaniesinthestudy.Aftersiftingthroughmountainsofdataandthousandsofpagesofinterviews,Collinsandhiscrewdiscoveredthekeydeterminantsofgreatness--whysomecompaniesmaketheleapandothersdon't.

TheFindings

ThefindingsoftheGoodtoGreatstudywillsurprisemanyreadersandshedlightonvirtuallyeveryareaofmanagementstrategyandpractice.Thefindingsinclude:

Level5Leaders:Theresearchteamwasshockedtodiscoverthetypeofleadershiprequiredtoachievegreatness.

TheHedgehogConcept(SimplicitywithintheThreeCircles):Togofromgoodtogreatrequirestranscendingthecurseofcompetence.

ACultureofDiscipline:Whenyoucombineacultureofdisciplinewithanethicofentrepreneurship,yougetthemagicalalchemyofgreatresults.TechnologyAccelerators:Good-to-greatcompaniesthinkdifferentlyabouttheroleoftechnology.

TheFlywheelandtheDoomLoop:Thosewholaunchradicalchangeprogramsandwrenchingrestructuringswillalmostcertainlyfailtomaketheleap.

"Someofthekeyconceptsdiscernedinthestudy,"commentsJimCollins,"flyinthefaceofourmodernbusinesscultureandwill,quitefrankly,upsetsomepeople."

Perhaps,butwhocanaffordtoignorethesefindings?

《从优秀到卓越》是超级畅销书《基业长青》的作者柯林斯的又一力作，它描绘了优秀公司实现向卓越公司跨越的宏伟蓝图。《基业长青》揭示了公司保持卓越的秘诀，但书中提到的公司自始至终都出类拔萃。对于那些业绩平平的公司，如何才能实现从优秀到卓越的跨越呢？是不是卓越的企业都有所谓的特殊“卓越气质”？发展的瓶颈是不是真的难以突破？

针对这一问题，柯林斯和他的研究小组历时5年，阅读并系统整理了6000篇文章，记录了2000多页的专访内容，创建了3.84亿字节的电脑数据，收集了28家公司过去50年，甚至更早的所有文章，进行了大范围的定性和定量分析，得出了如何使公司从优秀到卓越的令人惊异而振奋的答案。

柯林斯发现，公司从优秀到卓越，跟从事的行业是否在潮流之中没有关系，事实上，即使是一个从事传统行业的企业，即使它最初默默无闻，它也可能卓越。柯林斯提出了一整套观点，“只要采纳并认真贯彻，几乎所有的公司都能极大改善自己的经营状况，甚至可能成为卓越公司”。
作者简介:
Collins is a management educator. He operates a management learning laboratory dedicated to conducting new research and working with executives.

吉姆·柯林斯，著名商业畅销书作家。早年在斯坦福大学商学院从事教学与研究工作，并获得杰出教学奖。1996年，创办了自己的管理研究所，曾在默克公司、星巴克、时代明镜集团、麦肯锡公司等世界知名公司任高级经理和CEO。他的另外一本书《基业长青》也晃公认的一部经典商业著作。他的著作被《财富》、《经济学人》、《商业周刊》、《今日美国》、《哈佛商业评论》等杂志广泛报道，引起巨大反响。
目录:
Acknowledgments

Preface

1：Good Is the Enemy ofGreat

2：Level5 Leadership

3：First Who．．．ThenWhat

4：Confront the Bmtal Facts (Yet Never Lose Faith)

5：The Hedgehog Concept(Simplicity within the Three Circles)

6：A Culture of Discipline

7：Technology Accelerators

8：The Flywheel and the Doom Loop

9：From Good to Great to Built to Last

EPltOGuE：Frequently Asked Questions

Research Appendices

Notes

Index