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创新(哈佛商业评论系列)HBR: ON INNOVATION HAR

创新(哈佛商业评论系列)HBR: ON INNOVATION HAR

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作者: 本社

出版社: Harvard Business School Press

出版时间: 1998-12

版次: 1

ISBN: 9781578516148

定价: 170.00

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 222页

分类: 外文古旧书>英文书>经济

3人买过

The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Creating New Market Space

  w. CHAN KIM AND RENEE MAUBORGNE

Creating Breakthroughs at 3M

  ERIC VON HIPPEL, STEFAN THOMKE, AND MARY SONNACK

Building an Innovation Factory

  ANDREW HARGADON AND ROBERT I. SUTTON

Knowing a Winning Business Idea When You See One

  w. CHAN KIM AND RENEE MAUBORGNE

Meeting the Challenge of Disruptive Change

  CLAYTON M. CHRISTENSEN AND MICHAEL OVERDORF

Discovering New Points of Differentiation

  IAN C. MACMILLAN AND RITA GUNTHER MCGRATH

From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation

  ROSABETH MOSS KANTER

Enlightened Experimentation: The New Imperative for Innovation

  STEFAN THOMKE

About the Contributors

Index
内容简介:
The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
目录:
Creating New Market Space

  w. CHAN KIM AND RENEE MAUBORGNE

Creating Breakthroughs at 3M

  ERIC VON HIPPEL, STEFAN THOMKE, AND MARY SONNACK

Building an Innovation Factory

  ANDREW HARGADON AND ROBERT I. SUTTON

Knowing a Winning Business Idea When You See One

  w. CHAN KIM AND RENEE MAUBORGNE

Meeting the Challenge of Disruptive Change

  CLAYTON M. CHRISTENSEN AND MICHAEL OVERDORF

Discovering New Points of Differentiation

  IAN C. MACMILLAN AND RITA GUNTHER MCGRATH

From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation

  ROSABETH MOSS KANTER

Enlightened Experimentation: The New Imperative for Innovation

  STEFAN THOMKE

About the Contributors

Index

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