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Creating Breakthrough Products：Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)

Creating Breakthrough Products：Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)

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作者: Jonathan Cagan , Craig M. Vogel

出版社: FT Press

出版时间: 2001-11

ISBN: 9780139696947

装帧: 精装

开本: 其他

页数: 336页

分类: 外文古旧书>英文书>计算机与互联网

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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
内容简介:
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

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