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Inbound Marketing：Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Inbound Marketing：Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
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作者: （布瑞恩·哈利根） 著 , （达迈什·沙） 著
出版社: Wiley
2011-01
版次: 1
ISBN: 9780470499313
定价: 273.50
装帧: 精装
开本: 16开
纸张: 胶版纸
页数: 256页
正文语种: 英语
分类: 外文古旧书>英文书>经济
5人买过
  • Stoppushingyourmessageoutandstartpullingyourcustomersin.



    Traditionaloutboundmarketingmethodslikecold-calling,emailblasts,advertising,anddirectmailareincreasinglylesseffective.PeoplearegettingbetteratblockingtheseinterruptionsoutusingCallerID,spamprotection,TiVo,etc.PeoplearenowincreasinglyturningtoGoogle,socialmedia,andblogstofindproductsandservices.InboundMarketinghelpsyoutakeadvantageofthischangebyshowingyouhowtogetfoundbycustomersonline.



    InboundMarketingisahow-toguidetogettingfoundviaGoogle,theblogosphere,andsocialmediasites.ImproveyourrankingsinGoogletogetmoretrafficBuildandpromoteablogforyourbusinessGrowandnurtureacommunityinFacebook,LinkedIn,Twitter,etc.Measurewhatmattersanddomoreofwhatworksonline.



    Therulesofmarketinghavechanged,andyourbusinesscanbenefitfromthischange.InboundMarketingshowsyouhowtogetfoundbymoreprospectsalreadylookingforwhatyouhavetosell.



     《网络营销3.0：Google：社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。

    　 《网络营销3.0：Google：社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。 BrianHalliganiscofounderandCEOofHubSpot,amarketingsoftwarecompanythathelpsbusinessesgetfound.Heisaformerventurecapitalistandseasonedsalesandmarketingexecutive.HeisafrequentlectureratMITandHarvardBusinessSchool.DharmeshShahiscofounderandCTOofHubSpot.Heisaserialentrepreneur,angelinvestor,andauthorsthetop-rankingblogOnStartups.com.Hespeaksfrequentlyonthetopicsofmarketingandentrepreneurship.
  • 内容简介:
    Stoppushingyourmessageoutandstartpullingyourcustomersin.



    Traditionaloutboundmarketingmethodslikecold-calling,emailblasts,advertising,anddirectmailareincreasinglylesseffective.PeoplearegettingbetteratblockingtheseinterruptionsoutusingCallerID,spamprotection,TiVo,etc.PeoplearenowincreasinglyturningtoGoogle,socialmedia,andblogstofindproductsandservices.InboundMarketinghelpsyoutakeadvantageofthischangebyshowingyouhowtogetfoundbycustomersonline.



    InboundMarketingisahow-toguidetogettingfoundviaGoogle,theblogosphere,andsocialmediasites.ImproveyourrankingsinGoogletogetmoretrafficBuildandpromoteablogforyourbusinessGrowandnurtureacommunityinFacebook,LinkedIn,Twitter,etc.Measurewhatmattersanddomoreofwhatworksonline.



    Therulesofmarketinghavechanged,andyourbusinesscanbenefitfromthischange.InboundMarketingshowsyouhowtogetfoundbymoreprospectsalreadylookingforwhatyouhavetosell.



     《网络营销3.0：Google：社会化媒体和博客引爆的集客式营销》是一本网络营销的高级指南。它将Web上各种形式的媒体有机地联系在一起，试图打造一个后数字时代的新型营销模式，即集客式营销。

    　 《网络营销3.0：Google：社会化媒体和博客引爆的集客式营销》非常适用于有心在新媒体时代有所作为的营销人员和创业者，对各类相关从业者而言也不失为拓展自身认知的参考读物。它不仅教你如何制作富有吸引力的内容使顾客自己上门，更阐明了如何利用各种网络媒介提升自己的影响力，取得1+1=3的营销效果。
  • 作者简介:
    BrianHalliganiscofounderandCEOofHubSpot,amarketingsoftwarecompanythathelpsbusinessesgetfound.Heisaformerventurecapitalistandseasonedsalesandmarketingexecutive.HeisafrequentlectureratMITandHarvardBusinessSchool.DharmeshShahiscofounderandCTOofHubSpot.Heisaserialentrepreneur,angelinvestor,andauthorsthetop-rankingblogOnStartups.com.Hespeaksfrequentlyonthetopicsofmarketingandentrepreneurship.
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