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Hello My Name Is Awesome

Hello My Name Is Awesome

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作者: Watkins 著

出版社: McGraw-Hill

出版时间: 2014-10

ISBN: 9781626561861

定价: 192.00

装帧: 其他

开本: 其他

纸张: 其他

页数: 96页

分类: 外文古旧书>英文书>经济

ToomanynewcompaniesandproductshavenamesthatlookliketheresultsofadrunkenScrabble[registered]game(Xobni,Svbtle,Doostang).Inthisentertainingandengagingbook,acenamingconsultantAlexandraWatkinsexplainshowanyone-evennon-creativetypes-cancreatememorableandeffectivebrandnames.TheheartofthebookisWatkins'provenSMILE&SCRATCHtest,asfeaturedintheWallStreetJournalandInc.AgoodnamemakesyouSMILEbecauseit's:Suggestive-evokesapositivebrandexperience;Meaningful-yourcustomers"getit";usesImagery-visuallyevocativetoaidinmemory;hasLegs-lendsitselftoathemeforextendedmileage,andisEmotional-resonateswithyouraudience.Abadname,ontheotherhand,makesyouSCRATCHyourheadbecauseit's:Spelling-challenged-lookslikeatypo;Copycat-similartocompetitors'names;Random-disconnectedfromthebrand;Annoying-hiddenmeaning,forced;Tame-flat,descriptive,uninspired;suffersfromtheCurseofKnowledge-onlyinsidersgetit,andisHard-to-pronounce-notobvious,unapproachable.Inthisground-breakingbook,you'llgetpractical,up-to-dateadvice,suchasmakingsurethatSiriandvoicerecognitiontextingspellyournamecorrectly.You'llreadnever-before-seenstoriesaboutnamingtriumphsandtrainwrecks.Andyou'llseedozensanddozensofeye-openingexamples-thegood,thebad,andthe"sobadshegavethemanaward."AlexandraWatkinsisnotafraidtonamenames.
内容简介:
ToomanynewcompaniesandproductshavenamesthatlookliketheresultsofadrunkenScrabble[registered]game(Xobni,Svbtle,Doostang).Inthisentertainingandengagingbook,acenamingconsultantAlexandraWatkinsexplainshowanyone-evennon-creativetypes-cancreatememorableandeffectivebrandnames.TheheartofthebookisWatkins'provenSMILE&SCRATCHtest,asfeaturedintheWallStreetJournalandInc.AgoodnamemakesyouSMILEbecauseit's:Suggestive-evokesapositivebrandexperience;Meaningful-yourcustomers"getit";usesImagery-visuallyevocativetoaidinmemory;hasLegs-lendsitselftoathemeforextendedmileage,andisEmotional-resonateswithyouraudience.Abadname,ontheotherhand,makesyouSCRATCHyourheadbecauseit's:Spelling-challenged-lookslikeatypo;Copycat-similartocompetitors'names;Random-disconnectedfromthebrand;Annoying-hiddenmeaning,forced;Tame-flat,descriptive,uninspired;suffersfromtheCurseofKnowledge-onlyinsidersgetit,andisHard-to-pronounce-notobvious,unapproachable.Inthisground-breakingbook,you'llgetpractical,up-to-dateadvice,suchasmakingsurethatSiriandvoicerecognitiontextingspellyournamecorrectly.You'llreadnever-before-seenstoriesaboutnamingtriumphsandtrainwrecks.Andyou'llseedozensanddozensofeye-openingexamples-thegood,thebad,andthe"sobadshegavethemanaward."AlexandraWatkinsisnotafraidtonamenames.

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Hello, My Name Is Awesome:How to Create Brand Names That Stick 现货当天发货

2014年印刷

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