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作者: （切普·希斯） 著 , （丹·希斯） 著
出版社: Random House US
2011-01
版次: 1
ISBN: 9781847940322
定价: 67.10
装帧: 平装
开本: 32开
纸张: 胶版纸
页数: 320页
正文语种: 英语
分类: 外文古旧书>英文书>小说
  • Weallknowthatchangeishard.It'sunsettling,it'stime-consuming,andalltoooftenwegiveupatthefirstsignofasetback.

    Butwhydoweinsistonseeingtheobstaclesratherthanthegoal?ThisisthequestionthatbestsellingauthorsChipandDanHeathtackleintheircompellingandinsightfulnewbook.Theyarguethatweneedonlyunderstandhowourmindsfunctioninordertounlockshortcutstoswitchesinbehaviour.Illustratingtheirideaswithscientificstudiesandremarkablereal-lifeturnarounds–fromthesecretsofsuccessfulmarriagecounsellingtothepileofglovesthattransformedonecompany'sfinances–thebrothersHeathprovethatdeceptivelysimplemethodscanyieldtrulyextraordinaryresults. ChipandDanHeatharetheco-authorsofMadetoStick:WhySomeIdeasTakeHoldandOthersComeUnstuck.Theyalsowriteamonthlycolumncalled"MadetoStick"forFastCompanymagazine.

    TheyhavespokenandconsultedatorganisationssuchasNike,Microsoft,theNatureConservancy,theNavy,USAID/TanzaniaandtheAmericanHeartAssociation.
  • 内容简介:
    Weallknowthatchangeishard.It'sunsettling,it'stime-consuming,andalltoooftenwegiveupatthefirstsignofasetback.

    Butwhydoweinsistonseeingtheobstaclesratherthanthegoal?ThisisthequestionthatbestsellingauthorsChipandDanHeathtackleintheircompellingandinsightfulnewbook.Theyarguethatweneedonlyunderstandhowourmindsfunctioninordertounlockshortcutstoswitchesinbehaviour.Illustratingtheirideaswithscientificstudiesandremarkablereal-lifeturnarounds–fromthesecretsofsuccessfulmarriagecounsellingtothepileofglovesthattransformedonecompany'sfinances–thebrothersHeathprovethatdeceptivelysimplemethodscanyieldtrulyextraordinaryresults.
  • 作者简介:
    ChipandDanHeatharetheco-authorsofMadetoStick:WhySomeIdeasTakeHoldandOthersComeUnstuck.Theyalsowriteamonthlycolumncalled"MadetoStick"forFastCompanymagazine.

    TheyhavespokenandconsultedatorganisationssuchasNike,Microsoft,theNatureConservancy,theNavy,USAID/TanzaniaandtheAmericanHeartAssociation.
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