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Understanding Michael Porter：The Essential Guide to Competition and Strategy

Understanding Michael Porter：The Essential Guide to Competition and Strategy

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作者: Magretta , Joan

出版社: Perseus

出版时间: 2011-10

版次: 1

ISBN: 9781422160596

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 236页

分类: 外文古旧书>英文书>管理

5人买过

　　Competitive advantage. The value chain. Five forces. Industrystructure. Differentiation. Relative cost. If you want tounderstand how companies achieve and sustain competitive success,Michael Porter’s frameworks are the foundation. But while everyonein business may know Porter’s name, many managers misunderstand andmisuse his concepts.

  Understanding Michael Porter sets the record straight, providingthe first concise, accessible summary of Porter’s revolutionarythinking. Written with Porter’s full cooperation by Joan Magretta,his former editor at Harvard Business Review, this new bookdelivers fresh, clear examples to illustrate and update Porter’sideas.

  Magretta uses her wide business experience to translate Porter’spowerful insights into practice and to correct the most commonmisconceptions about them—for instance, that competition is aboutbeing unique, not being the best; that it is a contest overprofits, not a battle between rivals; that strategy is aboutchoosing to make some customers unhappy, not being all things toall customers.

  An added feature is an original Q&A with Porter himself,which includes answers to managers’ FAQs.

  Eminently readable, this book will enable every manager in yourorganization to grasp Porter’s ideas—and swiftly deploy them todrive your company’s success.



  　　　　Joan Magretta has worked with Michael Porter foralmost two decades; she is a Senior Associate at the Institute forStrategy and Competitiveness at Harvard Business School, a McKinseyAward winner, and author of What Management Is, a top pickof its year by The Economist. She was a Bain partner andstrategy editor of the Harvard Business Review.
内容简介:
　　Competitive advantage. The value chain. Five forces. Industrystructure. Differentiation. Relative cost. If you want tounderstand how companies achieve and sustain competitive success,Michael Porter’s frameworks are the foundation. But while everyonein business may know Porter’s name, many managers misunderstand andmisuse his concepts.

  Understanding Michael Porter sets the record straight, providingthe first concise, accessible summary of Porter’s revolutionarythinking. Written with Porter’s full cooperation by Joan Magretta,his former editor at Harvard Business Review, this new bookdelivers fresh, clear examples to illustrate and update Porter’sideas.

  Magretta uses her wide business experience to translate Porter’spowerful insights into practice and to correct the most commonmisconceptions about them—for instance, that competition is aboutbeing unique, not being the best; that it is a contest overprofits, not a battle between rivals; that strategy is aboutchoosing to make some customers unhappy, not being all things toall customers.

  An added feature is an original Q&A with Porter himself,which includes answers to managers’ FAQs.

  Eminently readable, this book will enable every manager in yourorganization to grasp Porter’s ideas—and swiftly deploy them todrive your company’s success.



  　　
作者简介:
　　Joan Magretta has worked with Michael Porter foralmost two decades; she is a Senior Associate at the Institute forStrategy and Competitiveness at Harvard Business School, a McKinseyAward winner, and author of What Management Is, a top pickof its year by The Economist. She was a Bain partner andstrategy editor of the Harvard Business Review.

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Understanding Michael Porter: The Essential Guide to Competition and Strategy 竞争战略论：一本书读懂迈克尔·波特【英文版，精装第一次印刷】

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