未读消息消息

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

While You're Reading

While You're Reading

分享

作者: Gerard Unger 著

出版社: Perseus Distribution Services

出版时间: 2008-01

ISBN: 9780976224518

定价: 251.70

装帧: 精装

开本: 其他

纸张: 其他

页数: 223页

正文语种: 英语

分类: 外文古旧书>英文书>艺术

Thisbookisabouteverythingthathappenswhileyou'rereading-infrontofyoureyesandinsideyourhead-andaboutwhattypedesigners,typographersandgraphicdesignersbringtoapagetomakeithappen.

RenownedtypedesignerGerardUngerdistillsdecadesofdesignexperienceintoaplayful,accessibletextthatreflectstherangeofhisprofessionalprojects,fromdesigningthefontsreaddailybymillionsin"USAToday"tobeingresponsibleforthelookofthehighwayandmetrosignsintheNetherlands.

ForUnger,regardlessoftheapplication,designersshouldalwaysconsidertwoimportantquestions:Howisitpossibletoreadwithoutseeinganyletters?Towhatextentdoallreaderspossesshiddentypographicknowledge?Keepingthesetwocoreideasinmind,Ungerexploressuchtopicsaslegibility,invisibletypography,patternrecognition,thereadingprocess,theergonomicsofletterforms,theuniverseofsigns,negativespaceandtypographicillusions.

Themostseasonedtypographersanddesignerswillfindasmuchvalueinthisfresh,first-everEnglishtranslationasbeginnersandthecuriouswhohavealwayswonderedhowreadinghappens.
内容简介:
Thisbookisabouteverythingthathappenswhileyou'rereading-infrontofyoureyesandinsideyourhead-andaboutwhattypedesigners,typographersandgraphicdesignersbringtoapagetomakeithappen.

RenownedtypedesignerGerardUngerdistillsdecadesofdesignexperienceintoaplayful,accessibletextthatreflectstherangeofhisprofessionalprojects,fromdesigningthefontsreaddailybymillionsin"USAToday"tobeingresponsibleforthelookofthehighwayandmetrosignsintheNetherlands.

ForUnger,regardlessoftheapplication,designersshouldalwaysconsidertwoimportantquestions:Howisitpossibletoreadwithoutseeinganyletters?Towhatextentdoallreaderspossesshiddentypographicknowledge?Keepingthesetwocoreideasinmind,Ungerexploressuchtopicsaslegibility,invisibletypography,patternrecognition,thereadingprocess,theergonomicsofletterforms,theuniverseofsigns,negativespaceandtypographicillusions.

Themostseasonedtypographersanddesignerswillfindasmuchvalueinthisfresh,first-everEnglishtranslationasbeginnersandthecuriouswhohavealwayswonderedhowreadinghappens.

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助 ManagementLeadership经营管理 Arts&Photography艺术与摄影

While You're Reading

暂无旧书在售