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Perfect Pitch：The Art of Selling Ideas and Winning New Business (Adweek Books)

Perfect Pitch：The Art of Selling Ideas and Winning New Business (Adweek Books)
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作者: （乔恩·斯蒂尔） 著
出版社: Wiley
2006-11
版次: 1
ISBN: 9780471789765
定价: 332.80
装帧: 精装
开本: 其他
纸张: 胶版纸
页数: 288页
正文语种: 英语
分类: 外文古旧书>英文书>管理
9人买过
  • Aprofessionalpitchingcoachforoneoftheworld'slargestmarketingconglomerates,JonSteelshareshissecretsandexplainshowyoucancreatepresentationsandpitchesthatwinhearts,minds,andnewbusiness.Heidentifiesthedosanddon'tsandusesreal-worldexamplestoprovehispoints.Ifyoumakepitchesfornewbusiness,thisistheperfectbookforyou. JONSTEELisanaccidentaladvertisingprofessional,aco-creatorofthefamousgotmilk(r)adcampaign,andthebestsellingauthorofTruth,Lies,andAdvertising:TheArtofAccountPlanning,fromWiley.HeiscurrentlyanewbusinessandtrainingconsultantforWPP,oneoftheworld'slargestmarketingcommunicationconglomerates.Amongotherawards,SteelhasreceivedelevengoldEffiesfromtheAmericanMarketingAssociationforAdvertisingEffectiveness,aDavidOgilvyGoldAward,andaBluePeterbadgeforaletterhewrote,atageten,totheUK'smostpopularandenduringchildren'stelevisionprogram. Introduction:AnAudiencewithSteveJobs.



    Chapter1.PresentationCrime:WhyMostPresentationsFail.



    Chapter2.ImperfectPitch:ThePeopleoftheStateofCaliforniav.OrenthalJamesSimpson.



    Chapter3.BillClinton,JohnnieCochran,andaLondonHooker:LearningfromtheWorld'sBestPresenters.



    Chapter4.MakingConnections:PlanningthePerfectPitch.



    Chapter5.Trevor'sSledgehammer:CratingroomforThought.



    Chapter6.WeWillFightthemintheBoardroom:HowtoRunaGreatIdeabyPresentingitBadly.



    Chapter7.BenignDictatorship:LeadingthePerfectTeamPitch.



    Chapter8.ThePitchandBeyond:HowtoLeavetheClientWantingMore.



    Chapter9.ThePerfectPitch:London'sWinningbidforthe2012OlympicGames.



    Acknowledgments.



    Bibliography.



    Index.



    AbouttheAuthor.
  • 内容简介:
    Aprofessionalpitchingcoachforoneoftheworld'slargestmarketingconglomerates,JonSteelshareshissecretsandexplainshowyoucancreatepresentationsandpitchesthatwinhearts,minds,andnewbusiness.Heidentifiesthedosanddon'tsandusesreal-worldexamplestoprovehispoints.Ifyoumakepitchesfornewbusiness,thisistheperfectbookforyou.
  • 作者简介:
    JONSTEELisanaccidentaladvertisingprofessional,aco-creatorofthefamousgotmilk(r)adcampaign,andthebestsellingauthorofTruth,Lies,andAdvertising:TheArtofAccountPlanning,fromWiley.HeiscurrentlyanewbusinessandtrainingconsultantforWPP,oneoftheworld'slargestmarketingcommunicationconglomerates.Amongotherawards,SteelhasreceivedelevengoldEffiesfromtheAmericanMarketingAssociationforAdvertisingEffectiveness,aDavidOgilvyGoldAward,andaBluePeterbadgeforaletterhewrote,atageten,totheUK'smostpopularandenduringchildren'stelevisionprogram.
  • 目录:
    Introduction:AnAudiencewithSteveJobs.



    Chapter1.PresentationCrime:WhyMostPresentationsFail.



    Chapter2.ImperfectPitch:ThePeopleoftheStateofCaliforniav.OrenthalJamesSimpson.



    Chapter3.BillClinton,JohnnieCochran,andaLondonHooker:LearningfromtheWorld'sBestPresenters.



    Chapter4.MakingConnections:PlanningthePerfectPitch.



    Chapter5.Trevor'sSledgehammer:CratingroomforThought.



    Chapter6.WeWillFightthemintheBoardroom:HowtoRunaGreatIdeabyPresentingitBadly.



    Chapter7.BenignDictatorship:LeadingthePerfectTeamPitch.



    Chapter8.ThePitchandBeyond:HowtoLeavetheClientWantingMore.



    Chapter9.ThePerfectPitch:London'sWinningbidforthe2012OlympicGames.



    Acknowledgments.



    Bibliography.



    Index.



    AbouttheAuthor.
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