未读消息消息

购物车

我的订单

个人中心

店铺

我的订单收藏

拍卖

拍卖交易我的竞拍收藏

我的好友资金账户

卖家中心

客服 |

帮助中心 9:00-20:30 在线留言

客服电话

010-89648155

服务时间

客服咨询 8:00-21:00

纠纷处理 9:00-21:00

图书审核 9:00-18:00

监督与建议

请选择

手机孔网

Why We Buy：The Science Of Shopping

作者: Paco Underhill

出版社: Simon & Schuster

出版时间: 2006-12

版次: 1

ISBN: 9780684849140

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 255页

分类: 外文古旧书>英文书>管理

14人买过

　　In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

  Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald --This text refers to an out of print or unavailable edition of this title. PACO UNDERHILL, urban geographer and retail anthro-pologist, is the founder of Envirosell, a research and consulting firm that advises a blue-chip collection of Fortune 100 companies. He has been profiled in The New Yorker and Smithsonian Magazine and I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

  1. A Science Is Born

  2. What Retailers Don't Know

II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

  3. The Twilight Zone

  4. You Need Hands

  5. How to Read a Sign

  6. Shoppers Move Like People

  7. Dynamic

III MEN ARE FROM SEARS HARDWARE,WOMEN ARE FROM BLOOMINGDALE'S:THE DEMOGRAPHICS OF SHOPPING

  8. Shop Like a Man

  9. What Women Want

  10. If You Can Read This You're Too Young

  11. Kids

IV SEE ME, FEEL ME, TOUCH ME, BUY ME:THE DYNAMICS OF SHOPPING

  12. The Sensual Shopper

  13. The Big Three

  14. Time, Real and Perceived

  15. Cash/Wrap Blues

  16. Magic Acts

  17. In Cyberspace, No One Can Hear You Shop

  18. The Self-Exam

  19. Final Thoughts

Acknowledgments

Index
内容简介:
　　In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald --This text refers to an out of print or unavailable edition of this title.
作者简介:
PACO UNDERHILL, urban geographer and retail anthro-pologist, is the founder of Envirosell, a research and consulting firm that advises a blue-chip collection of Fortune 100 companies. He has been profiled in The New Yorker and Smithsonian Magazine and
目录:
I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

  1. A Science Is Born

  2. What Retailers Don't Know

II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

  3. The Twilight Zone

  4. You Need Hands

  5. How to Read a Sign

  6. Shoppers Move Like People

  7. Dynamic

III MEN ARE FROM SEARS HARDWARE,WOMEN ARE FROM BLOOMINGDALE'S:THE DEMOGRAPHICS OF SHOPPING

  8. Shop Like a Man

  9. What Women Want

  10. If You Can Read This You're Too Young

  11. Kids

IV SEE ME, FEEL ME, TOUCH ME, BUY ME:THE DYNAMICS OF SHOPPING

  12. The Sensual Shopper

  13. The Big Three

  14. Time, Real and Perceived

  15. Cash/Wrap Blues

  16. Magic Acts

  17. In Cyberspace, No One Can Hear You Shop

  18. The Self-Exam

  19. Final Thoughts

Acknowledgments

Index

查看详情

Why We Buy：The Science Of Shopping

内容简介:

作者简介:

目录: