Book Yourself Solid (2nd Revised edition) 夯实自我：获得更多客户的更快、更轻松与最可靠系统

作者: Michael Port （迈克尔·珀尔特）著

出版社: Wiley

出版时间: 2010-12

版次: 1

ISBN: 9780470643471

定价: 212.70

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 368页

正文语种: 英语

分类: 外文古旧书>英文书>管理

BookYourselfSolidprovidesatrueunderstandingofwhyself-promotionisacriticalfactortosuccess.ItisthisdifferentanduniqueperspectivethatmakesBookYourselfSolidsomuchmorethananordinaryhowtomanualforgettingmoreclientsandraisingabusinessprofile.

Michaelhelpsthereaderadoptthisperspectiveandthenprovidesthestrategies,techniques,andskillsnecessarytogetmoreclientsandincreaseprofits.Throughverbalandwrittenexercises,readerslearnhowtodevelopastrongmarketingplanandbrandimage.

In2006,MichaelpublishedthisbookaboutmarketingforthesmallbusinessownerwithoutaddressingFacebook,LinkedInorTwitter--whichdidn'tevenexistatthetime.The2ndeditionofBookYourselfSolidwillchangeallofthatwithbrandnewinformation,including:unique,personalizedonlinemarketingstrategiesforserviceprofessionalsnewSEOrulestooptimizesearchenginelistingsandtrafficsolidsocialmediaexposureanddominancestrategies Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. Foreword by Tim Sanders.

Acknowledgments.

Author's Note.

Preface.

MODULE ONE Your Foundation.

Chapter 1 The Red Velvet Rope Policy.

Chapter 2 Why People Buy What You're Selling.

Chapter 3 Develop a Personal Brand.

Chapter 4 How to Talk About What You Do.

MODULE TWO Building Trust and Credibility.

Chapter 5 Who Knows What You Know and Do They Like You?

Chapter 6 The Book Yourself Solid Sales Cycle Process.

Chapter 7 The Power of Information Products.

MODULE THREE Simple Selling and Perfect Pricing.

Chapter 8 Perfect Pricing.

Chapter 9 Super Simple Selling.

MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies.

Chapter 10 The Book Yourself Solid Networking Strategy.

Chapter 11 The Book Yourself Solid Direct Outreach Strategy.

Chapter 12 The Book Yourself Solid Referral Strategy.

Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy.

Chapter 14 The Book Yourself Solid Speaking Strategy.

Chapter 15 The Book Yourself Solid Writing Strategy.

Chapter 16 The Book Yourself Solid Web Strategy.

Part 1: Designing Your Website.

Part 2: Getting Visitors To Your Website.

Part 3: Building a Social Media Platform.

Final Thoughts.

References.

How to Reach Michael Port.

About the Author.

Index.
内容简介:
BookYourselfSolidprovidesatrueunderstandingofwhyself-promotionisacriticalfactortosuccess.ItisthisdifferentanduniqueperspectivethatmakesBookYourselfSolidsomuchmorethananordinaryhowtomanualforgettingmoreclientsandraisingabusinessprofile.

Michaelhelpsthereaderadoptthisperspectiveandthenprovidesthestrategies,techniques,andskillsnecessarytogetmoreclientsandincreaseprofits.Throughverbalandwrittenexercises,readerslearnhowtodevelopastrongmarketingplanandbrandimage.

In2006,MichaelpublishedthisbookaboutmarketingforthesmallbusinessownerwithoutaddressingFacebook,LinkedInorTwitter--whichdidn'tevenexistatthetime.The2ndeditionofBookYourselfSolidwillchangeallofthatwithbrandnewinformation,including:unique,personalizedonlinemarketingstrategiesforserviceprofessionalsnewSEOrulestooptimizesearchenginelistingsandtrafficsolidsocialmediaexposureanddominancestrategies
作者简介:
Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world.
目录:
Foreword by Tim Sanders.

Acknowledgments.

Author's Note.

Preface.

MODULE ONE Your Foundation.

Chapter 1 The Red Velvet Rope Policy.

Chapter 2 Why People Buy What You're Selling.

Chapter 3 Develop a Personal Brand.

Chapter 4 How to Talk About What You Do.

MODULE TWO Building Trust and Credibility.

Chapter 5 Who Knows What You Know and Do They Like You?

Chapter 6 The Book Yourself Solid Sales Cycle Process.

Chapter 7 The Power of Information Products.

MODULE THREE Simple Selling and Perfect Pricing.

Chapter 8 Perfect Pricing.

Chapter 9 Super Simple Selling.

MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies.

Chapter 10 The Book Yourself Solid Networking Strategy.

Chapter 11 The Book Yourself Solid Direct Outreach Strategy.

Chapter 12 The Book Yourself Solid Referral Strategy.

Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy.

Chapter 14 The Book Yourself Solid Speaking Strategy.

Chapter 15 The Book Yourself Solid Writing Strategy.

Chapter 16 The Book Yourself Solid Web Strategy.

Part 1: Designing Your Website.

Part 2: Getting Visitors To Your Website.

Part 3: Building a Social Media Platform.

Final Thoughts.

References.

How to Reach Michael Port.

About the Author.

Index.