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2,239 Tested Secrets For Direct Marketing Success

2,239 Tested Secrets For Direct Marketing Success

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作者: Denny Hatch 著 , Don Jackson 著 , Denison Hatch 著

出版社: Mcgraw-Hill

出版时间: 1999-01

ISBN: 9780844203492

定价: 291.60

装帧: 平装

页数: 368页

正文语种: 英语

分类: 外文古旧书>英文书>童书

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know—from planning to implementation—and from target strategy to all aspects of the creative process.

Every discipline—from brain surgery to auto making to marketing—is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, ... Denny Hatch is editor of Target Marketing magazine and the Who's Mailing What? newsletter.Don Jackson is a direct marketing consultant and editor.
内容简介:
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know—from planning to implementation—and from target strategy to all aspects of the creative process.

Every discipline—from brain surgery to auto making to marketing—is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, ...
作者简介:
Denny Hatch is editor of Target Marketing magazine and the Who's Mailing What? newsletter.Don Jackson is a direct marketing consultant and editor.

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英文原版 2,239 Tested Secrets For Direct Marketing Success 2239 测试直接营销成功的秘密【 9品-95品+++ 正版现货自然旧多图拍摄看图下单收藏佳品】

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