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The Portable MBA in Entrepreneurship (4th Revised edition) 便携式工商管理硕士/快进工商管理硕士

The Portable MBA in Entrepreneurship (4th Revised edition) 便携式工商管理硕士/快进工商管理硕士

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作者: William D. （威廉·D·贝格雷夫）著 , Andrew Zacharakis （安得烈·扎哈拉基斯）著

出版社: Wiley

出版时间: 2010-01

ISBN: 9780470481318

定价: 353.00

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 504页

正文语种: 英语

分类: 外文古旧书>英文书>生活

Thisisatotallyupdatedandrevisedneweditionofthemostcomprehensive,reliableguidetomodernentrepreneurship.Foryears,thePortableMBAserieshastrackedthecorecurriculumofleadingbusinessschoolstoteachyoueverythingyouneedtoknowaboutbusiness-withoutthecostofearningatraditionalMBAdegree.ThePortableMBAinEntrepreneurshipcoversalltheinsandoutsofentrepreneurship,usingreal-lifeexamplesandhandytoolstodeliverclear,honest,practicaladviceonstartingasuccessfulbusiness.Ifyou'replanningtostartyourownbusiness,you'dbeststartwiththefacts.Thisreliable,information-packedresourceshowsyouhowtoidentifygoodbusinessopportunities,createabusinessplan,dofinancialprojections,findfinancing,andmanagetaxes.Othertopicsofthistitleincludemarketing,selling,legalissues,intellectualproperty,franchising,startingasocialenterprise,andsellingyourbusiness.Itiscompletelyupdatedwithnewexamples,newtopics,andfullcoverageoftopicalissuesinentrepreneurship.Itincludescustomizable,downloadableformsforlaunchingyourownbusiness.ItcomeswithPortableMBAOnline,anewwebsitethatgivesreadersaccesstoforms,studyguides,videos,presentations,andotherresources.Itteachesyouvirtuallyeverythingyou'dlearnonentrepreneurshipintoday'sbestbusinessschools.Whetheryou'rethinkingofstartingyourownbusinessoryoualreadyhaveandjustneedtobrushuponentrepreneurialbasics,thisistheonlyguideyouneed. WilliamD.Bygrave,MA,DPhil,MBA,DBA,isProfessorEmeritusatBabsonCollege,andalsoisamemberoftheBabsonCollegeBoardofTrustees.BygraveisfounderoftheGlobalEntrepreneurshipMonitor(GEM),aworldwideconsortiumofleadinguniversitiesstudyingtheimpactofentrepreneurshiponcountryandworldwideeconomies.

AndrewZacharakis,BS,MBA,PhD,isTheJohnH.Muller,Jr.ProfessorofEntrepreneurshipattheArthurM.BlankCenterforEntrepreneurshipatBabsonCollege.Renownedforhisexpertiseinentrepreneurship,hehasbeenquotedinsuchpublicationsastheWallStreetJournalandtheLosAngelesTimes.HehasalsoheldinvestmentbankingandventurecapitalpositionsattheCambridgeCompanies.ThePortableMBASeries,withmorethan750,000copiessold,providesreaderswithacontinuingbusinesseducation,providingcomprehensivecoverageoftheprimarybusinessfunctionstaughtinMBAprograms,aswellasfocusedcoverageoftoday'svitalbusinesstopics.
内容简介:
Thisisatotallyupdatedandrevisedneweditionofthemostcomprehensive,reliableguidetomodernentrepreneurship.Foryears,thePortableMBAserieshastrackedthecorecurriculumofleadingbusinessschoolstoteachyoueverythingyouneedtoknowaboutbusiness-withoutthecostofearningatraditionalMBAdegree.ThePortableMBAinEntrepreneurshipcoversalltheinsandoutsofentrepreneurship,usingreal-lifeexamplesandhandytoolstodeliverclear,honest,practicaladviceonstartingasuccessfulbusiness.Ifyou'replanningtostartyourownbusiness,you'dbeststartwiththefacts.Thisreliable,information-packedresourceshowsyouhowtoidentifygoodbusinessopportunities,createabusinessplan,dofinancialprojections,findfinancing,andmanagetaxes.Othertopicsofthistitleincludemarketing,selling,legalissues,intellectualproperty,franchising,startingasocialenterprise,andsellingyourbusiness.Itiscompletelyupdatedwithnewexamples,newtopics,andfullcoverageoftopicalissuesinentrepreneurship.Itincludescustomizable,downloadableformsforlaunchingyourownbusiness.ItcomeswithPortableMBAOnline,anewwebsitethatgivesreadersaccesstoforms,studyguides,videos,presentations,andotherresources.Itteachesyouvirtuallyeverythingyou'dlearnonentrepreneurshipintoday'sbestbusinessschools.Whetheryou'rethinkingofstartingyourownbusinessoryoualreadyhaveandjustneedtobrushuponentrepreneurialbasics,thisistheonlyguideyouneed.
作者简介:
WilliamD.Bygrave,MA,DPhil,MBA,DBA,isProfessorEmeritusatBabsonCollege,andalsoisamemberoftheBabsonCollegeBoardofTrustees.BygraveisfounderoftheGlobalEntrepreneurshipMonitor(GEM),aworldwideconsortiumofleadinguniversitiesstudyingtheimpactofentrepreneurshiponcountryandworldwideeconomies.

AndrewZacharakis,BS,MBA,PhD,isTheJohnH.Muller,Jr.ProfessorofEntrepreneurshipattheArthurM.BlankCenterforEntrepreneurshipatBabsonCollege.Renownedforhisexpertiseinentrepreneurship,hehasbeenquotedinsuchpublicationsastheWallStreetJournalandtheLosAngelesTimes.HehasalsoheldinvestmentbankingandventurecapitalpositionsattheCambridgeCompanies.ThePortableMBASeries,withmorethan750,000copiessold,providesreaderswithacontinuingbusinesseducation,providingcomprehensivecoverageoftheprimarybusinessfunctionstaughtinMBAprograms,aswellasfocusedcoverageoftoday'svitalbusinesstopics.

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The Portable MBA in Entrepreneurship (4th Revised edition) 便携式工商管理硕士/快进工商管理硕士

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