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The Advertising Concept Book[广告概念书]

The Advertising Concept Book[广告概念书]
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作者: 著
出版社: Thames & Hudson
2012-05
ISBN: 9780500516232
定价: 456.80
装帧: 精装
开本: 其他
纸张: 其他
页数: 296页
分类: 外文古旧书>英文书>经济
  • Nowthoroughlyrevisedandupdated,thissystematicallypresentedcoursebooktellsyoueverythingyouneedtoknowaboutadvertising,fromhowtowritecopyandchooseatypeface,tohowagenciesworkandthedifferentstrategiesusedforprint,TVorci PeteBarrybeganhiscareerasanartdirectoratOgilvy,London.HenowworksasacopywriterinNewYork,andhastaughtadvertisingatSyracuseUniversity.
  • 内容简介:
    Nowthoroughlyrevisedandupdated,thissystematicallypresentedcoursebooktellsyoueverythingyouneedtoknowaboutadvertising,fromhowtowritecopyandchooseatypeface,tohowagenciesworkandthedifferentstrategiesusedforprint,TVorci
  • 作者简介:
    PeteBarrybeganhiscareerasanartdirectoratOgilvy,London.HenowworksasacopywriterinNewYork,andhastaughtadvertisingatSyracuseUniversity.
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